Public Relations (PR) Manager Salary

An average Public Relations Manager in the United States can expect to take home roughly $62K per year. In the world of Public Relations Managers, overall income ranges from $40K near the bottom to $98K at the top; this can include more than $11K from bonuses and more than $12K from profit sharing in exceptional cases. Geographic location is the main element affecting pay for this group — career duration and the specific company are driving factors as well. The vast majority of Public Relations Managers (82 percent) who responded to the survey are women. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Work is enjoyable for Public Relations Managers, who typically claim high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$40,466 - $96,011
$40K
$63K
$96K
MEDIAN: $63,036
10%
50%
90%

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$10.24 - $33.81
$10
$19
$34
MEDIAN: $18.67
10%
50%
90%

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$0$99K
Salary $40,466 - $96,011
Bonus $244.68 - $11,043
Profit Sharing $0.00 - $12,325
Commission $17,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,902 - $99,736
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 991
Hourly Data $0$53
Hourly Rate $10.24 - $33.81
Overtime $11.40 - $53.58
Annual Data $0$99K
Bonus $244.68 - $11,043
Commission $17,000
Profit Sharing $0.00 - $12,325
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,902 - $99,736
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 59

Job Description for Public Relations (PR) Manager

The public relations manager is a position sought after by various companies in many industries, which range from hotels to food manufacturing. Most companies are seeking an applicant with a bachelor's degree in public relations, communications, or a similar discipline. The ideal applicant should have at least five years of experience, in addition to having a few years of relevant experience. The public relations manager will not be doing an extensive amount of traveling, but there is the possibility that some companies will include minor traveling for training or event attendance.

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Public Relations (PR) Manager Tasks

  • Plan and manage public relations and internal communication programs designed to create and maintain a favorable public image.
  • Participate in annual reporting and releasing of proxy statements.
  • Manage and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Oversee press releases, prepare information for media kits.
  • Create and release publications for the press.

Common Career Paths for Public Relations (PR) Manager


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Public Relations Managers who go on to become VPs of Public Relations & Corporate Communications may see their salaries climb quite a bit. Median pay for VPs of Public Relations & Corporate Communications is $131K annually. A Public Relations Director or a Communications Director is a typical transition from a Public Relations Manager role.

Public Relations (PR) Manager Job Listings

Popular Employer Salaries for Public Relations (PR) Manager


Popular Skills for Public Relations (PR) Manager


Survey takers working as Public Relations Managers report using a large range of professional skills. Most notably, facility with Strategic Planning, Strategic Marketing, and Corporate Communications are correlated to pay that is significantly above average, leading to increases of 34 percent, 31 percent, and 14 percent, respectively. Those listing Social Media Optimization as a skill should be prepared for drastically lower pay. Media Management and Client Interaction also typically command lower compensation. Those proficient in Marketing Communications are, more often than not, also skilled in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Manager

Pay by Experience for a Public Relations (PR) Manager has a positive trend. An entry-level Public Relations (PR) Manager with less than 5 years of experience can expect to earn an average total compensation of $51,000 based on 439 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Public Relations (PR) Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $68,000 based on 510 salaries. An experienced Public Relations (PR) Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $76,000 based on 224 salaries. A Public Relations (PR) Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $75,000 based on 59 salaries.

Pay Difference by Location

National Average: $62,685

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Public Relations Managers, 50 percent above the national average. Public Relations Managers will also find cushy salaries in Irvine (+45 percent), Seattle (+32 percent), Washington (+16 percent), and Denver (+14 percent). Baltimore is the lowest-paying area, 15 percent south of the national average. Employers in Chicago and Louisville also lean toward paying below-median salaries (5 percent lower and 4 percent lower, respectively).

Public Relations (PR) Manager Reviews

Q: What is it like working as a Public Relations (PR) Manager?

Public Relations (PR) Manager in Jackson:
"Pros in PR."
Pros: The great thing about my job is being able to communicate to the world what we have to offer. I meet travel writers from all over the world and have the opportunity to show off our product by inviting them in and giving them a personal tour. I author new pieces day in and day out for editorials, advertorials and pitching ideas to writers. It's a great job and each day is different.
Cons: The bad part is I always have to make myself available for the media, even if I have something else planned or I'm not feeling well, or maybe my hair and makeup aren't on point as I would like.

Public Relations (PR) Manager in Kingston:
"The Management."
Pros: I like the most of PR that it's very flexible and some what a challenge. To know more about the Music Industry.
Cons: The least I like about my Job is that the Recording Artiste some times. Are lazy and expect you to do all the work to enhance there career.

Related Job Salaries

Key Stats for Public Relations (PR) Manager

Gender

Female
82 %
Male
18 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 183 votes.
Less than 1 year
3%
1-4 years
29%
5-9 years
40%
10-19 years
23%
20 years or more
6%

Experience Affects Public Relations (PR) Manager Salaries

▲21%

▲20%

▲8%

National Average
$63,000

▼18%

Skills That Affect Public Relations (PR) Manager Salaries

Strategic Planning
▲33%

Strategic Marketing
▲30%


Technical Writing
▲4%


National Average
$63,000

Press Releases
▼1%







Client Interaction
▼18%

Media Management
▼26%

Social Media Optimization
▼31%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 183 votes.

Gender

Female
82 %
Male
18 %

Years of Experience

Less than 1 year
3%
1-4 years
29%
5-9 years
40%
10-19 years
23%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 75%
vision benefits
Vision: 58%
no benefits
None: 13%