Public Relations (PR) Specialist Salary

Pay for Public Relations Specialists in the United States sits in the ballpark of $46K annually. Geography is the biggest factor affecting pay for this group, followed by experience level. Most Public Relations Specialists like their work and job satisfaction is high. Most report receiving medical coverage from their employers and the greater part collect dental insurance. Public Relations Specialists who responded to the questionnaire are largely women, dominating at 80 percent. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$32,067 - $70,115
$32K
$46K
$70K
MEDIAN: $46,095
10%
50%
90%

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$12.63 - $30.06
$13
$20
$30
MEDIAN: $19.63
10%
50%
90%

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$0$71K
Salary $32,067 - $70,115
Bonus $600 - $9,652
Profit Sharing $204 - $4,894
Commission $3,100
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,982 - $71,192
  • Country: United States
  • Currency: USD
  • Updated: 18 Jan 2018
  • Individuals Reporting: 973
Hourly Data $0$41
Hourly Rate $12.63 - $30.06
Overtime $21.65 - $41.95
Annual Data $0$71K
Bonus $600 - $9,652
Commission $3,100
Profit Sharing $204 - $4,894
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,982 - $71,192
  • Country: United States
  • Currency: USD
  • Updated: 18 Jan 2018
  • Individuals Reporting: 213

Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

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Public Relations (PR) Specialist Tasks

  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.
  • Plan and execute press conferences and special events.
  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.

Common Career Paths for Public Relations (PR) Specialist


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Public Relations Specialists sometimes assume positions such as Directors of Public Relations. That role pays $80K per year on average. It is quite typical for Public Relations Specialists to transition into roles as Public Relations Managers or Public Relations Directors, where reported median earnings are $13K and $23K higher per year.

Public Relations (PR) Specialist Job Listings

Popular Skills for Public Relations (PR) Specialist


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Corporate Communications, Marketing Communications, Media / Public Relations, and Event Planning are correlated to pay that is above average, with boosts between 3 percent and 10 percent. Adobe Photoshop and Microsoft Word, on the other hand, are typically associated with much lower pay. Those educated in Marketing Communications tend to be well versed in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Pay by Experience for a Public Relations (PR) Specialist has a positive trend. An entry-level Public Relations (PR) Specialist with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 469 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Public Relations (PR) Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $53,000 based on 179 salaries. An experienced Public Relations (PR) Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $58,000 based on 67 salaries. A Public Relations (PR) Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $60,000 based on 17 salaries.

Pay Difference by Location

National Average: $45,819

Larger city markers indicate a job is popular in that location.

For Public Relations Specialists, busy Washington offers a higher-than-average pay rate, 51 percent above the national average. Public Relations Specialists can also look forward to large paychecks in cities like Los Angeles (+34 percent), San Francisco (+19 percent), Seattle (+18 percent), and Boston (+15 percent). Milwaukee is home to the smallest salaries in the field, lagging the national average by 14 percent. Employers also pay below the national average in Atlanta (11 percent lower) and Minneapolis (9 percent lower).

Public Relations (PR) Specialist Reviews

Q: What is it like working as a Public Relations (PR) Specialist?

Public Relations (PR) Specialist in Phoenix:
"Corporate PR Life."
Pros: Strong corporate culture, work flexibility, can work from home, food trucks, holiday party, in-office snacks, extremely smart co-workers.
Cons: Small PR team in various locations, stressful at times.

Related Job Salaries

Key Stats for Public Relations (PR) Specialist

Gender

Female
79 %
Male
21 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 155 votes.
Less than 1 year
6%
1-4 years
56%
5-9 years
24%
10-19 years
10%
20 years or more
4%

Experience Affects Public Relations (PR) Specialist Salaries

▲31%

▲26%

▲16%

National Average
$46,000

▼9%

Skills That Affect Public Relations (PR) Specialist Salaries






Technical Writing
▼0%

National Average
$46,000


Microsoft Office
▼2%

Graphic Design
▼4%


Adobe Photoshop
▼25%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 155 votes.

Gender

Female
79 %
Male
21 %

Years of Experience

Less than 1 year
6%
1-4 years
56%
5-9 years
24%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 68%
vision benefits
Vision: 56%
no benefits
None: 17%