The average salary for a Public Relations (PR) Specialist is $48,707.
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What Do Public Relations (PR) Specialists Do?
A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.
Much of the PR specialist's work involves helping to execute marketing or advertising strategies. They may work…Read more
Public Relations (PR) Specialist Tasks
- Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
- Respond to requests for information or designate another appropriate spokesperson or information source.
- Plan and execute press conferences and special events.
- Lead community marketing efforts, ensuring execution of strategies to improve market presence.
- Develop public relations strategies that will influence public opinion or promote ideas, products and services.
Job Satisfaction for Public Relations (PR) Specialist
Popular Employer Salaries for Public Relations (PR) Specialist
The top respondents for the job title Public Relations (PR) Specialist are from the companies Amazon.com Inc, Barco and Spectra Logic. Reported salaries are highest at Amazon.com Inc where the average pay is $82,237. Spectra Logic pays the lowest at around $40,695.
Public Relations (PR) Specialist Job Listings
What Are Popular Skills for Public Relations (PR) Specialists?
Skills in Media / Public Relations, Press Releases, Marketing Communications and Corporate Communications are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing.
What is the Pay by Experience Level for Public Relations (PR) Specialists?
An entry-level Public Relations (PR) Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $39,883 based on 73 salaries. An early career Public Relations (PR) Specialist with 1-4 years of experience earns an average total compensation of $45,703 based on 567 salaries. A mid-career Public Relations (PR) Specialist with 5-9 years of experience earns an average total compensation of $58,465 based on 236 salaries. An experienced Public Relations (PR) Specialist with 10-19 years of experience earns an average total compensation of $61,369 based on 126 salaries. In their late career (20 years and higher), employees earn an average total compensation of $64,166.
Pay Difference by Location
Employees with Public Relations (PR) Specialist in their job title in Seattle, Washington earn an average of 24.4% more than the national average. These job titles also find higher than average salaries in Los Angeles, California (14.7% more) and New York, New York (12.9% more). The lowest salaries can be found in Richmond, Virginia (2.9% less).
Years of Experience
This data is based on 1,047 survey responses.