Average Retail General Manager (GM) Salary

$55,328
Avg. SalaryShow Hourly Rate
$5,023
Bonus
$10,002
Commission
$3,416
Profit Sharing
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The average salary for a Retail General Manager (GM) is $55,328.
10%
$38k
MEDIAN
$55k
90%
$88k
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Salary
$38k - $88k
Bonus
$976 - $20k
Profit Sharing
$1k - $21k
Commission
$1k - $29k
Total Pay
$35k - $95k
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What Do Retail General Manager (GM)s Do?

Retail General Manager (GM) Tasks
  • Manage retail store staff, hire and train new employees, motivate current employees, schedule employee hours, and oversee payroll.
  • Plan store layout and displays to simplify customer shopping and promote products.
  • Resolve customer problems and handle customer complaints.
  • Work to meet all sales targets, plan store sales strategies, analyze sales data, and work to expand sales.

Job Satisfaction for Retail General Manager (GM)

3.8 out of 5
(552)
Highly Satisfied
28Reviews
The top respondents for the job title Retail General Manager (GM) are from the companies Advance Auto Parts, Inc., ULTA Salon, Cosmetics & Fragrance, Inc. and Staples, Inc.. Reported salaries are highest at The Gap Inc. where the average pay is $69,923. Other companies that offer high salaries for this role include Old Navy and ULTA Salon, Cosmetics & Fragrance, Inc., earning around $62,627 and $58,215, respectively. Speedway SuperAmerica LLC pays the lowest at around $42,773. Advance Auto Parts, Inc. and Petco Animal Supplies, Inc. also pay on the lower end of the scale, paying $47,788 and $48,133, respectively.

Retail General Manager (GM) Job Listings

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What Are Popular Skills for Retail General Manager (GM)s?

Skills in People Management, Operations Management and Sales Management are correlated to pay that is above average. Skills that pay less than market rate include Inventory Management and Customer Service.

What is the Pay by Experience Level for Retail General Manager (GM)s?

An entry-level Retail General Manager (GM) with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $43,609 based on 26 salaries. An early career Retail General Manager (GM) with 1-4 years of experience earns an average total compensation of $47,486 based on 622 salaries. A mid-career Retail General Manager (GM) with 5-9 years of experience earns an average total compensation of $52,214 based on 609 salaries. An experienced Retail General Manager (GM) with 10-19 years of experience earns an average total compensation of $60,664 based on 913 salaries. In their late career (20 years and higher), employees earn an average total compensation of $65,435.
Employees with Retail General Manager (GM) in their job title in New York, New York earn an average of 58.0% more than the national average. These job titles also find higher than average salaries in Los Angeles, California (17.7% more) and Dallas, Texas (13.8% more).

Years of Experience

This data is based on 2,775 survey responses.
Entry Level
0.9%
Early Career
22.4%
Mid Career
21.9%
Experienced
32.9%
Late Career
21.8%