The average salary for a Retail General Manager (GM) is $55,328.
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What Do Retail General Manager (GM)s Do?
Retail general managers are responsible for running the retail store. They mange everything from checking inventory to disciplining and training employees to deciding which products to stock on shelves. They make sure the store is performing well, that customers are satisfied, and that subordinates are productive. General managers can be asked to work in a variety of environments; they may work in the office, on the retail floor, or at a warehouse. They also are responsible for selecting, traini…Read more
Retail General Manager (GM) Tasks
- Manage retail store staff, hire and train new employees, motivate current employees, schedule employee hours, and oversee payroll.
- Plan store layout and displays to simplify customer shopping and promote products.
- Resolve customer problems and handle customer complaints.
- Work to meet all sales targets, plan store sales strategies, analyze sales data, and work to expand sales.
Job Satisfaction for Retail General Manager (GM)
Popular Employer Salaries for Retail General Manager (GM)
The top respondents for the job title Retail General Manager (GM) are from the companies Advance Auto Parts, Inc., ULTA Salon, Cosmetics & Fragrance, Inc. and Staples, Inc.. Reported salaries are highest at The Gap Inc. where the average pay is $69,923. Other companies that offer high salaries for this role include Old Navy and ULTA Salon, Cosmetics & Fragrance, Inc., earning around $62,627 and $58,215, respectively. Speedway SuperAmerica LLC pays the lowest at around $42,773. Advance Auto Parts, Inc. and Petco Animal Supplies, Inc. also pay on the lower end of the scale, paying $47,788 and $48,133, respectively.
Retail General Manager (GM) Job Listings
What Are Popular Skills for Retail General Manager (GM)s?
Skills in People Management, Operations Management and Sales Management are correlated to pay that is above average. Skills that pay less than market rate include Inventory Management and Customer Service.
What is the Pay by Experience Level for Retail General Manager (GM)s?
An entry-level Retail General Manager (GM) with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $43,609 based on 26 salaries. An early career Retail General Manager (GM) with 1-4 years of experience earns an average total compensation of $47,486 based on 622 salaries. A mid-career Retail General Manager (GM) with 5-9 years of experience earns an average total compensation of $52,214 based on 609 salaries. An experienced Retail General Manager (GM) with 10-19 years of experience earns an average total compensation of $60,664 based on 913 salaries. In their late career (20 years and higher), employees earn an average total compensation of $65,435.
Pay Difference by Location
Employees with Retail General Manager (GM) in their job title in New York, New York earn an average of 58.0% more than the national average. These job titles also find higher than average salaries in Los Angeles, California (17.7% more) and Dallas, Texas (13.8% more).
Years of Experience
This data is based on 2,775 survey responses.