Sales and Marketing Director Salary

Sales and Marketing Directors in the United States are often veterans in their line of work, with nearly three in five bringing more than 10 years of experience to the table. Salaries slide in at $79K annually on average but can range from $41K to $178K per year. Cash earnings for Sales and Marketing Directors — including $46K in bonuses and $25K in profit sharing proceeds near the top of the pay scale — generally stretch from $41K to $178K depending on individual performance. Geographic location is the biggest factor affecting pay for this group, followed by career duration. For the most part, Sales and Marketing Directors enjoy their work and report high levels of job satisfaction. Women make up a slight majority of Sales and Marketing Directors (55 percent) survey respondents. A strong majority report receiving medical coverage from their employers and more than half collect dental insurance. Participants in PayScale's salary questionnaire provided the particulars of this report.

$41,475 - $153,380
$41K
$78K
$150K
MEDIAN: $77,743
10%
50%
90%

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$11.98 - $28.49
$12
$18
$28
MEDIAN: $18.49
10%
50%
90%

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$0$179K
Salary $41,475 - $153,380
Bonus $1,025 - $45,267
Profit Sharing $397.32 - $30,067
Commission $3,181 - $40,851
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,995 - $179,332
  • Country: United States
  • Currency: USD
  • Updated: 14 Oct 2017
  • Individuals Reporting: 537
Hourly Data $0$34
Hourly Rate $11.98 - $28.49
Overtime $26.53
Annual Data $0$179K
Bonus $1,025 - $45,267
Commission $3,181 - $40,851
Profit Sharing $397.32 - $30,067
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,995 - $179,332
  • Country: United States
  • Currency: USD
  • Updated: 14 Oct 2017
  • Individuals Reporting: 39

Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

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Sales and Marketing Director Tasks

  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.

Common Career Paths for Sales and Marketing Director


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Though not the most common occurrence, Sales and Marketing Directors sometimes become Presidents, where the average income is $153K per year. Career advancement for the typical Sales and Marketing Director often leads to becoming a VP of Sales & Marketing or a Marketing VP; median salaries in these positions are $51K higher and $65K higher, respectively.

Sales and Marketing Director Job Listings

Popular Skills for Sales and Marketing Director


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Strategic Sales, Leadership, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 24 percent, 14 percent, and 10 percent, respectively. Those listing Advertising as a skill should be prepared for drastically lower pay. Microsoft Office and Marketing Communications also typically command lower compensation. For most people, competency in Business Development indicates knowledge of Customer Relationship Management (CRM) and Strategic Marketing. People who know Sales Management usually also know Marketing Management and Strategic Marketing.

Pay by Experience Level for Sales and Marketing Director

Pay by Experience for a Sales and Marketing Director has a positive trend. An entry-level Sales and Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $56,000 based on 146 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Sales and Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $75,000 based on 161 salaries. An experienced Sales and Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $106,000 based on 246 salaries. A Sales and Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $124,000 based on 120 salaries.

Pay Difference by Location

National Average: $81,250

Larger city markers indicate a job is popular in that location.

Detroit offers some of the highest pay in the country for Sales and Marketing Directors, 87 percent above the national average. Sales and Marketing Directors can also look forward to large paychecks in cities like Boston (+67 percent), San Francisco (+63 percent), Miami (+60 percent), and Portland (+58 percent). In Seattle, salaries are 5 percent below the national average and represent the lowest-paying market.

Sales and Marketing Director Reviews

Q: What is it like working as a Sales and Marketing Director?

Sales and Marketing Director in Greenbrae:
"Club Director."
Pros: Work flexibility, interactive environment, working with kids, company establishment, community involvement, creativity, company growth, great founder, team environment, good communication, vacation time.
Cons: Commute cost, bridge tolls,

Related Job Salaries

Key Stats for Sales and Marketing Director

Gender

Female
55 %
Male
45 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 99 votes.
Less than 1 year
1%
1-4 years
19%
5-9 years
19%
10-19 years
36%
20 years or more
24%

Experience Affects Sales and Marketing Director Salaries

▲52%

▲30%

National Average
$81,000

▼8%

▼31%

Skills That Affect Sales and Marketing Director Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 99 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
19%
5-9 years
19%
10-19 years
36%
20 years or more
24%

Common Health Benefits

medical benefits
Medical: 79%
dental benefits
Dental: 63%
vision benefits
Vision: 52%
no benefits
None: 20%