Search Engine Marketing (SEM) Specialist Salary

Search Engine Marketing Specialists in the United States can expect wages of $46K per year on average. Geography and experience level each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Women are just slightly outnumbered, with male Search Engine Marketing Specialists making up 51 percent of survey respondents. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$32,990 - $64,390
$33K
$47K
$64K
MEDIAN: $46,757
10%
50%
90%

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$13.28 - $29.36
$13
$21
$29
MEDIAN: $21.22
10%
50%
90%

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$0$66K
Salary $32,990 - $64,390
Bonus $145.74 - $7,483
Profit Sharing $2,049
Commission $503 - $17,879
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,835 - $66,606
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 217
Hourly Data $0$40
Hourly Rate $13.28 - $29.36
Overtime $27.78
Annual Data $0$66K
Bonus $145.74 - $7,483
Commission $503 - $17,879
Profit Sharing $2,049
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,835 - $66,606
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 32

Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

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Search Engine Marketing (SEM) Specialist Tasks

  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

Common Career Paths for Search Engine Marketing (SEM) Specialist


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Search Engine Marketing Specialists might see a strong upturn in salary after transitioning into upper-level roles such as Search Engine Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $61K per year.

Search Engine Marketing (SEM) Specialist Job Listings

Popular Skills for Search Engine Marketing (SEM) Specialist


Search Engine Marketing Specialists seem to require a number of specific skills. Most notably, skills in Social Media Optimization, Data Analysis, Google Analytics, and Google Ad Words are correlated to pay that is above average. Skills that seem to negatively impact pay include Web Analytics. For most people, competency in Search Engine Marketing indicates knowledge of Search Engine Optimization (SEO).

Pay Difference by Location

18%

17%

11%

-7%

-12%

-12%

-14%

National Average: $46,815

Larger city markers indicate a job is popular in that location.

For Search Engine Marketing Specialists, busy San Francisco offers a higher-than-average pay rate, 46 percent above the national average. Search Engine Marketing Specialists will also find cushy salaries in Seattle (+20 percent), Orlando (+19 percent), Chicago (+13 percent), and Austin (+12 percent). Search Engine Marketing Specialists in Norfolk make 23 percent less than the national average, proving that location is a major factor in pay. Below-median salaries also turn up in Milwaukee and Miami (13 percent lower and 11 percent lower, respectively).

Search Engine Marketing (SEM) Specialist Reviews

Q: What is it like working as a Search Engine Marketing (SEM) Specialist?

Search Engine Marketing (SEM) Specialist in Bend:
"Add resources for increased efficiency."
Pros: I love the people on my team, benefits at work are pretty good and we have an opportunity to really help out the company in a financial way where most other departments are not able to do that.
Cons: We're still pursuing more resources and higher scale-ability, since a lot of our processes are still manual, and other teams who depend on our services aren't trained very well in regards to our abilities and best practices, which also affects our efficiency.

Search Engine Marketing (SEM) Specialist in St. Paul:
"Resident SEM Queen."
Pros: Challenging. Creative. Interacting with reps. Campaign analysis. Campaign optimization. Contributing to revenue. Training. Campaign management. Paid parking. 7.5 hour work day.
Cons: No support from managers. No advancement opportunities. No recognition from immediate managers. Minimal annual increases. Minimal employee appreciation. No team building. Tense working environment.

Related Job Salaries

Key Stats for Search Engine Marketing (SEM) Specialist

Gender

Female
49 %
Male
51 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.
Less than 1 year
6%
1-4 years
80%
5-9 years
11%
10-19 years
4%

Experience Affects Search Engine Marketing (SEM) Specialist Salaries

▲19%

Experienced
▲7%

National Average
$47,000

▼5%

Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Social Media Optimization
▲11%

National Average
$47,000




Social Media Marketing
▼3%

Search Engine Marketing (SEM)
▼4%

Microsoft Excel
▼4%

Search Engine Optimization (SEO)
▼4%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
6%
1-4 years
80%
5-9 years
11%
10-19 years
4%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 72%
vision benefits
Vision: 63%
no benefits
None: 17%