Senior Director, Sales & Marketing Salary
Earnings for Senior Directors of Sales & Marketing in the United States come in at around $137K annually on average. Total cash compensation to Senior Directors of Sales & Marketing bottoms out near $89K and approaches $216K on the high end; the biggest paychecks include approximately $40K from bonuses and almost $49K from profit sharing. Experience level is the biggest factor affecting pay for this group, followed by geography. Male Senior Directors of Sales & Marketing are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 57 percent of the field. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. The majority of Senior Directors of Sales & Marketing claim high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.
|Salary||$87,253 - $196,042|
|Bonus||$4,932 - $47,461|
|Profit Sharing||$4,848 - $45,958|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$97,274 - $227,414|
Job Description for Senior Director, Sales & Marketing
Senior directors of sales and marketing work in a variety of corporate fields and are responsible for the overall sales efforts of a company or particular department. They also oversee daily sales operations and the work of team members to ensure that all sales goals are met on a daily, quarterly, and annual basis.Read More...
A college degree and years of experience in the field are usually necessary for this position, and communication skills are essential to work well with a variety of clients. They should be able to make cold calls to reveal potential clients and follow up on current leads, and are generally responsible for ensuring client satisfaction and that sales leads are answered in a timely manner. They should also be able to oversee team members underneath them and their training.
These senior directors may oversee the company’s social media campaigns and ensure that content is generated regularly to engage the company's client bases. They typically serve as the face of the company alongside the sales and marketing staff. (Copyright 2017 PayScale.com)
Senior Director, Sales & Marketing Tasks
- Plan and set the marketing and sales direction and strategy.
- Develop objectives and policies for the sales and marketing department, including lower level directors.
- Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
- Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
- Oversee the competitive positioning of the organization; including the analysis and collection of market data.
Common Career Paths for Senior Director, Sales & Marketing
For Senior Directors of Sales & Marketing, career advancements do not tend to correlate with a rise in salary. On average, lower-level Senior Directors of Sales & Marketing earn similar salaries to those in higher-end positions like Marketing VP. Senior Directors of Sales & Marketing most frequently advance into VP of Sales & Marketing and Business Development VP roles even though the median salaries are $19K lower and $8K lower, respectively.
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Popular Skills for Senior Director, Sales & Marketing
Senior Directors of Sales & Marketing report using a diverse set of skills on the job. Most notably, skills in Advertising, Strategic Marketing, Marketing Management, and New Business Development are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Market Research also typically command lower compensation. Most people experienced in Marketing Management also know Marketing Communications.
Pay by Experience Level for Senior Director, Sales & Marketing
Pay by Experience for a Senior Director, Sales & Marketing has a positive trend. An entry-level Senior Director, Sales & Marketing with less than 5 years of experience can expect to earn an average total compensation of $70,000 based on 9 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Director, Sales & Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $143,000 based on 25 salaries. An experienced Senior Director, Sales & Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $155,000 based on 103 salaries. A Senior Director, Sales & Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $158,000 based on 49 salaries.
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