Avg. Base Salary (USD)
The average salary for a Senior Marketing Analyst is $72,439
What Do Senior Marketing Analysts Do?
A company uses a senior marketing analyst to direct and implement strategies for sales, advertising, and general market placement. This person typically holds a senior executive position and makes decisions that may affect all aspect’s of an organization’s financial health.
The marketing analyst’s job is chiefly centered around gathering numerical data and analyzing it. This data covers areas such as demographics, consumer purchasing behavior, and consumer income. The analyst also gathers more …Read more
- Support marketing campaigns through data mining and analysis.
- Coordinate with internal departments to optimize customer service strategy.
- Analyze consumer behavior and develop predictive models.
- Develop and execute statistical models to support marketing goals.