$97,853
Avg. Salary
$45.24
Avg. Hourly Rate

Average additional compensation for this job:

Bonus

$10,203

Profit Sharing

$6,000

Commission

$7,000

The average pay for a Senior Marketing Manager is $45.24 per hour.

The average pay for a Senior Marketing Manager is $97,853 per year.

$20
10%
$45
50%
$78
90%
MEDIAN $45
$67k
10%
$98k
50%
$138k
90%
MEDIAN $97,853
$66,865 - $138,280
$67K
$98K
$140K
MEDIAN: $97,853
10%
50%
90%

Add this chart to your site: 640px    300px

$20.36 - $78.45
$20
$45
$78
MEDIAN: $45.24
10%
50%
90%

Add this chart to your site: 640px    300px

$0$151K
Salary $66,865 - $138,280
Bonus $3,113 - $23,617
Profit Sharing $1,549 - $19,632
Commission $970 - $35,745
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$68,604 - $151,729
  • Country: United States
  • Currency: USD
  • Updated: 13 Nov 2018
  • Individuals Reporting: 4,884
Hourly Data $0$78
Hourly Rate $20.36 - $78.45
Overtime $50.40
Annual Data $0$151K
Bonus $3,113 - $23,617
Commission $970 - $35,745
Profit Sharing $1,549 - $19,632
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$68,604 - $151,729
  • Country: United States
  • Currency: USD
  • Updated: 13 Nov 2018
  • Individuals Reporting: 62

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

Read More...

Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Senior Marketing Manager Pay By Employer

$0$160K

Amazon.com Inc
39 profiles
$127,931

AT&T Inc.
23 profiles
$95,409

$119,224

$103,198

Microsoft Corp
16 profiles
$141,236

T-Mobile, Inc.
15 profiles
$120,530

Dell, Inc.
13 profiles
$117,426

Medtronic, Inc.
13 profiles
$128,482

PepsiCo Inc
11 profiles
$125,627

$122,449

Common Career Paths for Senior Marketing Manager


Add this chart to your site:   640px 640px    300px 300px

Senior Marketing Manager Job Listings

Popular Skills for Senior Marketing Manager

Pay by Experience Level for Senior Marketing Manager

Pay by Experience for a Senior Marketing Manager has a positive trend. An entry-level Senior Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $85,000 based on 379 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $97,000 based on 1,204 salaries. An experienced Senior Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $112,000 based on 1,105 salaries. A Senior Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $119,000 based on 254 salaries.

Pay Difference by Location

National Average: $102,923

Larger city markers indicate a job is popular in that location.

Senior Marketing Manager Advice

Q: What is it like working as a Senior Marketing Manager?

Senior Marketing Manager in San Diego:
"Be comfortable with constant change."
Priorities are constantly changing, so it's important to be versatile, flexible and ready for anything.

Senior Marketing Manager in Seattle:
"Great place to live and work, if you have in demand skills."
Pros: Lots of opportunity in the tech sector. Lots to do outdoors in and around Seattle, ride, ski, hike pretty much all year if you want.
Cons: High cost of living and traffic if you have to commute.

Senior Marketing Manager in Seattle:
"The New San Francisco."
Pros: There are tons of opportunities for jobs in the tech field, with most of the largest tech company headquartered in Seattle.
Cons: The rise in tech also means the rise of high-paying jobs, which raises the cost of living, and limits the type of jobs available to live comfortably in Seattle.

Senior Marketing Manager in Camarillo:
"Nothing exciting happens."
Pros: Nice commute, nice weather, peaceful, low expectations.
Cons: Nothing exciting ever happens.

Senior Marketing Manager in India:
"Giving proper sales and service to the customer."
Hardworking and keep passions.

Senior Marketing Manager in Victor:
"Owner tends to frown upon strong, independent women."
Make sure all promises are documented via email and keep any ideas and/or professional opinions to yourself for only management has a voice despite lack of experience and knowledge in the field.

Senior Marketing Manager in Cincinnati:
"Careers Can Be Long, You Can Do Many Things, Just Start."
You may be good at a lot of things. People will always tell you to do what you love. But perhaps it takes some time to find that thing. I love Marketing. But going to school, I thought I should do what was harder such as Accounting because I was smart. However, if you do what you love, you will be great at it. But it does not hurt to start and find your way. Large companies will let you do career changes or going back for education, so don't hesitate, dive in and get going!

Related Job Salaries

Key Stats for Senior Marketing Manager

Gender

Female
67 %
Male
33 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 790 votes.
Less than 1 year
0%
1-4 years
9%
5-9 years
37%
10-19 years
43%
20 years or more
11%

Experience Affects Senior Marketing Manager Salaries

▲16%

▲9%

National Average
$103,000

▼6%

▼17%

Skills That Affect Senior Marketing Manager Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 790 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
0%
1-4 years
9%
5-9 years
37%
10-19 years
43%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 89%
vision benefits
Vision: 80%
no benefits
None: 5%