The average salary for a Senior Marketing Manager is $98,486.
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What Do Senior Marketing Managers Do?
A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and go…Read more
Senior Marketing Manager Tasks
- Create, recommend and implement marketing programs and campaigns for products and services of the organization.
- Manage the selection, training and development of marketing staff.
- Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
- Collaborate with product managers to implement new and modified programs and initiatives.
Job Satisfaction for Senior Marketing Manager
Popular Employer Salaries for Senior Marketing Manager
The top respondents for the job title Senior Marketing Manager are from the companies Amazon.com Inc, Microsoft Corp and American Express Co. (AMEX). Reported salaries are highest at Microsoft Corp where the average pay is $144,309. Other companies that offer high salaries for this role include Medtronic, Inc. and Amazon.com Inc, earning around $132,434 and $131,006, respectively. AT&T Inc. pays the lowest at around $100,842. American Express Co. (AMEX) and Dell, Inc. also pay on the lower end of the scale, paying $104,461 and $118,030, respectively.
Senior Marketing Manager Job Listings
What Are Popular Skills for Senior Marketing Managers?
Skills in Strategic Marketing, Marketing Management and Product Marketing are correlated to pay that is above average. Skills that pay less than market rate include Branding and Marketing Communications.
What is the Pay by Experience Level for Senior Marketing Managers?
An entry-level Senior Marketing Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $87,894 based on 31 salaries. An early career Senior Marketing Manager with 1-4 years of experience earns an average total compensation of $81,267 based on 457 salaries. A mid-career Senior Marketing Manager with 5-9 years of experience earns an average total compensation of $94,733 based on 2,182 salaries. An experienced Senior Marketing Manager with 10-19 years of experience earns an average total compensation of $106,701 based on 2,234 salaries. In their late career (20 years and higher), employees earn an average total compensation of $116,119.
Pay Difference by Location
Employees with Senior Marketing Manager in their job title in San Francisco, California earn an average of 27.6% more than the national average. These job titles also find higher than average salaries in Seattle, Washington (13.9% more) and Chicago, Illinois (1.6% more). The lowest salaries can be found in Los Angeles, California (1.5% less).
Years of Experience
This data is based on 5,414 survey responses.