$97,683
Avg. Salary

Average additional compensation for this job:

Bonus

$10,220

Profit Sharing

$6,145

Commission

$5,120

A Senior Marketing Manager earns an average salary of $97,144 per year. Most people move on to other jobs if they have more than 20 years' experience in this career. The highest paying skills associated with this job are Product Marketing and Market Research.

$66,288 - $137,617
$66K
$98K
$140K
MEDIAN: $97,683
10%
50%
90%

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$21.57 - $88.08
$22
$46
$88
MEDIAN: $45.51
10%
50%
90%

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$0$150K
Salary $66,288 - $137,617
Bonus $3,261 - $23,423
Profit Sharing $1,976 - $19,744
Commission $0.00 - $25,532
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$68,064 - $150,688
  • Country: United States
  • Currency: USD
  • Updated: 16 Jul 2018
  • Individuals Reporting: 4,674
Hourly Data $0$110
Hourly Rate $21.57 - $88.08
Overtime $0.00 - $111
Annual Data $0$150K
Bonus $3,261 - $23,423
Commission $0.00 - $25,532
Profit Sharing $1,976 - $19,744
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$68,064 - $150,688
  • Country: United States
  • Currency: USD
  • Updated: 16 Jul 2018
  • Individuals Reporting: 62

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

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Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Popular Employer Salaries for Senior Marketing Manager

Common Career Paths for Senior Marketing Manager


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Senior Marketing Manager Job Listings

Popular Skills for Senior Marketing Manager

Pay by Experience Level for Senior Marketing Manager

Pay by Experience for a Senior Marketing Manager has a positive trend. An entry-level Senior Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $85,000 based on 379 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $97,000 based on 1,204 salaries. An experienced Senior Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $112,000 based on 1,105 salaries. A Senior Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $119,000 based on 254 salaries.

Pay Difference by Location

National Average: $102,699

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Senior Marketing Manager

Gender

Female
67 %
Male
33 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 723 votes.
Less than 1 year
0%
1-4 years
9%
5-9 years
37%
10-19 years
43%
20 years or more
11%

Experience Affects Senior Marketing Manager Salaries

▲16%

▲9%

National Average
$103,000

▼5%

▼17%

Skills That Affect Senior Marketing Manager Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 723 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
0%
1-4 years
9%
5-9 years
37%
10-19 years
43%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 88%
vision benefits
Vision: 80%
no benefits
None: 6%