$48,714
Avg. Salary

Average additional compensation for this job:

Bonus

$1,990

Profit Sharing

$5,500

A Social Media Analyst earns an average salary of $46,213 per year. People in this job generally don't have more than 10 years' experience.

$35,030 - $66,894
$35K
$49K
$67K
MEDIAN: $48,714
10%
50%
90%

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$10.67 - $31.48
$11
$17
$31
MEDIAN: $16.97
10%
50%
90%

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$0$68K
Salary $35,030 - $66,894
Bonus $0.00 - $8,170
Profit Sharing $5,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,787 - $68,963
  • Country: United States
  • Currency: USD
  • Updated: 13 Aug 2018
  • Individuals Reporting: 255
Hourly Data $0$36
Hourly Rate $10.67 - $31.48
Overtime $12.27 - $36.99
Annual Data $0$68K
Bonus $0.00 - $8,170
Profit Sharing $5,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,787 - $68,963
  • Country: United States
  • Currency: USD
  • Updated: 13 Aug 2018
  • Individuals Reporting: 75

Job Description for Social Media Analyst

Companies today have to carefully craft and maintain their online brand presence, and this kind of work usually is performed by a social media analyst who is highly skilled in online communication. This job requires a person who is adept at search engine optimization (SEO) and able to maintain a consistent, positive image across the spectrum of current and emerging social media platforms. Social media analysts must gather data to formulate and execute methods of brand maintenance across the wide variety of social media platforms. Other common functions include finding creative ways of using social media to engage the target audience, increasing brand visibility, and devising new ways to increase sales via new social platforms. They also communicate with individuals across the organization to determine their social media needs.

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Social Media Analyst Tasks

  • Collect, structure, and store information from social media in databases, including appropriate metadata.
  • Write copy and produce content for social media platforms within organizational guidelines.
  • Define key variables to track and understand brand and customer perceptions and behavior.
  • Create and interpret reports on current state of the field, gaps, and opportunities.
  • Apply statistical techniques to extract business-relevant findings and make strategic recommendations.

Social Media Analyst Job Listings

Popular Skills for Social Media Analyst

Pay Difference by Location

National Average: $47,044

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Social Media Analyst

Gender

Female
64 %
Male
36 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 47 votes.
Less than 1 year
14%
1-4 years
70%
5-9 years
14%
10-19 years
2%
20 years or more
0%

Experience Affects Social Media Analyst Salaries

▲17%

National Average
$47,000

▼3%

Skills That Affect Social Media Analyst Salaries


National Average
$47,000


Microsoft Excel
▼3%

Data Analysis
▼4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 47 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
14%
1-4 years
70%
5-9 years
14%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 76%
dental benefits
Dental: 67%
vision benefits
Vision: 59%
no benefits
None: 22%