The average salary for a Social Media Analyst is $50,900.
Tell us about your job and pay factors like skills and education Find your market worth with a report tailored to you Negotiate your pay with confidence
What Do Social Media Analysts Do?
Companies today have to carefully craft and maintain their online brand presence, and this kind of work usually is performed by a social media analyst who is highly skilled in online communication. This job requires a person who is adept at search engine optimization (SEO) and able to maintain a consistent, positive image across the spectrum of current and emerging social media platforms. Social media analysts must gather data to formulate and execute methods of brand maintenance across the wid…Read more
Social Media Analyst Tasks
- Collect, structure, and store information from social media in databases, including appropriate metadata.
- Write copy and produce content for social media platforms within organizational guidelines.
- Define key variables to track and understand brand and customer perceptions and behavior.
- Create and interpret reports on current state of the field, gaps, and opportunities.
- Apply statistical techniques to extract business-relevant findings and make strategic recommendations.
Job Satisfaction for Social Media Analyst
Explore the most common career paths for Social Media Analyst. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner
to research other job paths.
Somewhat common (8 - 20%)
Social Media Analyst Job Listings
What Are Popular Skills for Social Media Analysts?
Skills in Data Analysis, Social Media Optimization and Microsoft Excel are correlated to pay that is above average. Skills that pay less than market rate include Web Analytics and Social Media Marketing.
What is the Pay by Experience Level for Social Media Analysts?
An entry-level Social Media Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $44,734 based on 41 salaries. An early career Social Media Analyst with 1-4 years of experience earns an average total compensation of $51,042 based on 225 salaries. A mid-career Social Media Analyst with 5-9 years of experience earns an average total compensation of $62,085 based on 39 salaries. An experienced Social Media Analyst with 10-19 years of experience earns an average total compensation of $80,000 based on 9 salaries.
Pay Difference by Location
Employees with Social Media Analyst in their job title in Tampa, Florida earn an average of 37.5% more than the national average. These job titles also find higher than average salaries in San Francisco, California (13.6% more) and Los Angeles, California (6.9% more). The lowest salaries can be found in Philadelphia, Pennsylvania (15.1% less), Chicago, Illinois (6.7% less) and Dallas, Texas (2.8% less).
Years of Experience
This data is based on 314 survey responses.