▼12%
$50,754
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$38k
MEDIAN
$51k
90%
$74k
The average salary for a Social Media Analyst is $50,754
Base Salary
$38k - $74k
Bonus
$781 - $7k
Profit Sharing
$0 - $1k
Total Pay
$32k - $73k
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What is the Pay by Experience Level for Social Media Analysts?
What Do Social Media Analysts Do?
Social Media Analyst Tasks
- Collect, structure, and store information from social media in databases, including appropriate metadata.
- Write copy and produce content for social media platforms within organizational guidelines.
- Define key variables to track and understand brand and customer perceptions and behavior.
- Create and interpret reports on current state of the field, gaps, and opportunities.
- Apply statistical techniques to extract business-relevant findings and make strategic recommendations.
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Gender Breakdown
Female
71.2%
Male
28.2%
Prefer to self-define
0.6%
This data is based on 163 survey responses. Learn more about the gender pay gap.
Common Health Benefits
Medical
80%
Dental
71%
Vision
65%
None