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Average Social Media Analyst Salary

$50,900
Avg. SalaryShow Hourly Rate
$2,385
Bonus
$1,350
Profit Sharing
What am I worth?
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The average salary for a Social Media Analyst is $50,900.
10%
$38k
MEDIAN
$51k
90%
$72k
Is Social Media Analyst your job title? Find out what you should be paid
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Salary
$38k - $72k
Bonus
$204 - $8k
Profit Sharing
$0 - $1k
Total Pay
$32k - $72k
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What Do Social Media Analysts Do?

Social Media Analyst Tasks
  • Collect, structure, and store information from social media in databases, including appropriate metadata.
  • Write copy and produce content for social media platforms within organizational guidelines.
  • Define key variables to track and understand brand and customer perceptions and behavior.
  • Create and interpret reports on current state of the field, gaps, and opportunities.
  • Apply statistical techniques to extract business-relevant findings and make strategic recommendations.

Job Satisfaction for Social Media Analyst

3.7 out of 5
(48)
Highly Satisfied
5Reviews

Career Paths

Explore the most common career paths for Social Media Analyst. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Social Media Analyst
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Social Media Analyst Job Listings

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What Are Popular Skills for Social Media Analysts?

Skills in Data Analysis, Social Media Optimization and Microsoft Excel are correlated to pay that is above average. Skills that pay less than market rate include Web Analytics and Social Media Marketing.

What is the Pay by Experience Level for Social Media Analysts?

An entry-level Social Media Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $44,734 based on 41 salaries. An early career Social Media Analyst with 1-4 years of experience earns an average total compensation of $51,042 based on 225 salaries. A mid-career Social Media Analyst with 5-9 years of experience earns an average total compensation of $62,085 based on 39 salaries. An experienced Social Media Analyst with 10-19 years of experience earns an average total compensation of $80,000 based on 9 salaries.
Employees with Social Media Analyst in their job title in Tampa, Florida earn an average of 37.5% more than the national average. These job titles also find higher than average salaries in San Francisco, California (13.6% more) and Los Angeles, California (6.9% more). The lowest salaries can be found in Philadelphia, Pennsylvania (15.1% less), Chicago, Illinois (6.7% less) and Dallas, Texas (2.8% less).

Years of Experience

This data is based on 314 survey responses.
Entry Level
13.1%
Early Career
71.7%
Mid Career
12.4%
Experienced
2.9%