$49,207
Avg. Salary
$18.13
Avg. Hourly Rate

Average additional compensation:

$2,023

Bonus

$1,350

Profit Sharing

What am I worth?
How should I pay?

The average pay for a Social Media Analyst is $18.13 per hour.

The average pay for a Social Media Analyst is $49,207 per year.

10%
$10.48
10%
$18.13
50%
$31.55
90%
90%
MEDIAN $18.13
10%
$35k
10%
$49k
50%
$67k
90%
90%
MEDIAN $49,207
$35,009 - $67,342
$35K
$49K
$67K
MEDIAN: $49,207
10%
50%
90%

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$10.48 - $31.55
$10
$18
$32
MEDIAN: $18.13
10%
50%
90%

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$0$69K
Salary $35,009 - $67,342
Bonus $195 - $7,652
Profit Sharing $1,350
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,048 - $69,338
  • Country: United States
  • Currency: USD
  • Updated: 20 Mar 2019
  • Individuals Reporting: 271
Hourly Data $0$37
Hourly Rate $10.48 - $31.55
Overtime $12.10 - $37.50
Annual Data $0$69K
Bonus $195 - $7,652
Profit Sharing $1,350
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,048 - $69,338
  • Country: United States
  • Currency: USD
  • Updated: 20 Mar 2019
  • Individuals Reporting: 74

Job Description for Social Media Analyst

Companies today have to carefully craft and maintain their online brand presence, and this kind of work usually is performed by a social media analyst who is highly skilled in online communication. This job requires a person who is adept at search engine optimization (SEO) and able to maintain a consistent, positive image across the spectrum of current and emerging social media platforms. Social media analysts must gather data to formulate and execute methods of brand maintenance across the wide variety of social media platforms. Other common functions include finding creative ways of using social media to engage the target audience, increasing brand visibility, and devising new ways to increase sales via new social platforms. They also communicate with individuals across the organization to determine their social media needs.

Read More...
Social Media Analyst Tasks
  • Collect, structure, and store information from social media in databases, including appropriate metadata.
  • Write copy and produce content for social media platforms within organizational guidelines.
  • Define key variables to track and understand brand and customer perceptions and behavior.
  • Create and interpret reports on current state of the field, gaps, and opportunities.
  • Apply statistical techniques to extract business-relevant findings and make strategic recommendations.

Social Media Analyst Job Listings

Popular Skills for Social Media Analyst

Pay Difference by Location

National Average: $47,990

Larger city markers indicate a job is popular in that location.

Social Media Analyst Reviews

Q: What is it like working as a Social Media Analyst?

Social Media Analyst:
Overall pretty good. My biggest issue was that over my 3 years there I never received a raise due to "lack of budget." My boss acknowledged that I deserved it, but wasn't able to give me a raise. The top management that was in place for most of those three years did not have a good vision for the future. They have since been replaced and they have management that appears to have a good vision ahead.

Related Job Salaries

Key Stats for Social Media Analyst

Gender

Female
64 %
Male
36 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 61 votes.
Less than 1 year
13%
1-4 years
71%
5-9 years
14%
10-19 years
2%
20 years or more
0%

Experience Affects Social Media Analyst Salaries

▲15%

National Average
$48,000

▼5%

Skills That Affect Social Media Analyst Salaries

National Average
$48,000



Microsoft Excel
▼5%

Data Analysis
▼6%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 61 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
13%
1-4 years
71%
5-9 years
14%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 68%
vision benefits
Vision: 59%
no benefits
None: 21%