Social Media Coordinator Salary

Social Media Coordinators in the United States may have to scrimp and save; the median compensation is $38K annually. Geography is the biggest factor affecting pay for this group, followed by years of experience. Work is enjoyable for Social Media Coordinators, who typically claim high levels of job satisfaction. Health benefits are not claimed by all — roughly one in four lack any form of coverage — but a strong majority have medical insurance, and the larger part have dental, too. Female Social Media Coordinators make up most of the survey respondents at 78 percent. Respondents to the PayScale salary survey provided the data for this report.

$29,401 - $51,137
$29K
$38K
$51K
MEDIAN: $38,138
10%
50%
90%

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$10.18 - $20.24
$10
$15
$20
MEDIAN: $14.76
10%
50%
90%

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$0$51K
Salary $29,401 - $51,137
Bonus $0.00 - $4,970
Profit Sharing $1,600
Commission $1,150
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,943 - $50,060
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 615
Hourly Data $0$33
Hourly Rate $10.18 - $20.24
Hourly Tips $0.67
Overtime $16.46 - $33.46
Annual Data $0$50K
Bonus $0.00 - $4,970
Commission $1,150
Profit Sharing $1,600
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,943 - $50,060
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 356

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Social Media Coordinator

Social media coordinators are responsible for creating effective communication and relationships between their company and customers, mainly through social media platforms such as Twitter and Facebook. They oversee client correspondence and resolve customer inquiries through social media platforms in a timely manner. Social media coordinators mobilize different teams within their organization to increase brand awareness and support, and they have a friendly attitude and strong oral and written communication skills to coordinate with others in their team. These coordinators may manage a supervisor's travel arrangements or schedule, and they may carefully plan and successfully set up company events.

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Social Media Coordinator Tasks

  • Manage marketing efforts across social media platforms
  • Work with marketing and other departments to develop brand and message.
  • Analyze performance metrics to increase productivity of posts.
  • Imagine and create web post that nurture community interaction and conversation.

Common Career Paths for Social Media Coordinator


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It's not very common for Social Media Coordinators to move on to become Marketing Directors. Average pay for a Marketing Director is $80K annually. Social Media Managers or Digital Marketing Managers are common next-step roles for Social Media Coordinators moving up in their careers; annual pay for Social Media Managers is $8K higher on average, and it's $28K higher for Digital Marketing Managers.

Social Media Coordinator Job Listings

Popular Skills for Social Media Coordinator


Social Media Coordinators seem to exploit a large range of skills on the job. Most notably, facility with Project Management, Google Analytics, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 23 percent, 6 percent, and 5 percent, respectively. Skills that seem to negatively impact pay include Email Marketing, Search Engine Optimization, and Strategic Marketing. Those educated in Social Media Marketing tend to be well versed in Marketing Communications.

Pay Difference by Location

National Average: $35,460

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Social Media Coordinators, San Francisco offers exceptional salaries, 34 percent above the national average. Social Media Coordinators can also look forward to large paychecks in cities like New York (+22 percent), Washington (+21 percent), Columbus (+15 percent), and Boston (+14 percent). Charlotte is home to the smallest salaries in the field, lagging the national average by 6 percent. A couple other locations with smaller-than-average paychecks include Houston (5 percent lower) and Miami (4 percent lower).

Social Media Coordinator Reviews

Q: What is it like working as a Social Media Coordinator?

Social Media Coordinator in Newtown Square:
"Social Media Coordinator."
Pros: I like being able to be creative and productive.
Cons: It gets a little tough sitting at the computer for long periods of time.

Social Media Coordinator in Richmond:
Pros: It's a relaxed company, and I like what I do.
Cons: I don't think I'm paid enough.

Social Media Coordinator in Laguna Hills:
"The Life of a Social Media Coordinator."
Pros: I like the I can be creative and dress casual unless of course I am going to a meeting or event. I enjoy the people I work with. Sometimes the hours can be flexible which is great.
Cons: I don't think I get paid enough for all the creativity I offer and work I do. I want to be able to work from home or anywhere whenever I want. Sometimes there is no need for me to go into the office but I have to.

Social Media Coordinator in Louisville:
"Love it."
Pros: Fun no two days are alike and I get to be creative.
Cons: The uncertainty If my job will always be there.

Social Media Coordinator in Myrtle Beach:
"Flexibility."
Pros: I am able to grow and develop in ways that I am interested in while positively contributing to my community.
Cons: The age of "training" is behind us. Most skills come from experience and learning as you go.

Related Job Salaries

Key Stats for Social Media Coordinator

Gender

Female
78 %
Male
22 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 136 votes.
Less than 1 year
8%
1-4 years
81%
5-9 years
9%
10-19 years
2%
20 years or more
0%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Coordinator Salaries

▲38%

▲20%

▲1%

National Average
$35,000

Skills That Affect Social Media Coordinator Salaries

Project Management
▲24%

Google Analytics
▲7%







Copywriting
▲2%


National Average
$35,000



Strategic Marketing
▼3%

Search Engine Optimization (SEO)
▼6%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 136 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
8%
1-4 years
81%
5-9 years
9%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 70%
dental benefits
Dental: 58%
vision benefits
Vision: 48%
no benefits
None: 28%
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