Social Media Marketing Manager Salary

Average Social Media Marketing Managers in the United States make around $49K annually. Overall cash earnings for Social Media Marketing Managers stretch from $28K on the lower end to $76K near the top, and the heftiest packages can encompass around $8K from bonuses and $6K from profit sharing. Career length is the biggest factor affecting pay for this group, followed by geography. Female Social Media Marketing Managers make up most of the survey respondents at 78 percent. The majority of Social Media Marketing Managers claim high levels of job satisfaction. Although roughly a third lack health benefits of any kind, a majority do enjoy medical insurance, and around half get dental coverage, too. The numbers in this rundown were provided by PayScale's salary survey participants.
Read More
$31,475 - $76,332
$31K
$49K
$76K
MEDIAN: $48,556
10%
50%
90%

Add this chart to your site: 640px    300px

$10.03 - $27.96
$10
$15
$28
MEDIAN: $15.47
10%
50%
90%

Add this chart to your site: 640px    300px

$0$76K
Salary $31,475 - $76,332
Bonus $0.00 - $8,199
Profit Sharing $0.00 - $6,214
Commission $3,439
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,687 - $76,363
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 401
Hourly Data $0$34
Hourly Rate $10.03 - $27.96
Hourly Tips $0.41
Overtime $10.03 - $34.20
Annual Data $0$76K
Bonus $0.00 - $8,199
Commission $3,439
Profit Sharing $0.00 - $6,214
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,687 - $76,363
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 144

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Social Media Marketing Manager

The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.

Read More...

Social Media Marketing Manager Tasks

  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Common Career Paths for Social Media Marketing Manager


Add this chart to your site:   640px 640px    300px 300px


Social Media Marketing Managers who go on to become Social Media Managers may see somewhat stagnant compensation. On average, a Social Media Manager, an upper-level role, pays $44K.

Social Media Marketing Manager Job Listings

Popular Skills for Social Media Marketing Manager


Survey results imply that Social Media Marketing Managers deploy a deep pool of skills on the job. Most notably, skills in Strategic Marketing, Marketing Communications, Copywriting, and Social Media Optimization are correlated to pay that is above average, with boosts between 8 percent and 16 percent. Those listing Web Design as a skill should be prepared for drastically lower pay. Graphic Design and Online Marketing also typically command lower compensation. A tool kit that includes Social Media Optimization also typically contains Online Marketing and Marketing Communications. For most people, competency in Social Media Marketing indicates knowledge of Marketing Communications and Online Marketing.

Pay by Experience Level for Social Media Marketing Manager

Pay by Experience for a Social Media Marketing Manager has a positive trend. An entry-level Social Media Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 409 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Social Media Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $59,000 based on 157 salaries. An experienced Social Media Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $70,000 based on 28 salaries. A Social Media Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $83,000 based on 5 salaries.

Pay Difference by Location

National Average: $44,793

Larger city markers indicate a job is popular in that location.

Social Media Marketing Managers will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 60 percent. Social Media Marketing Managers can also look forward to large paychecks in cities like Boston (+51 percent), New York (+33 percent), Phoenix (+23 percent), and Los Angeles (+21 percent). One of the biggest compensable factors for Social Media Marketing Managers is geography, with workers in Orlando earning a whopping 32 percent below the national average. Two other places where employers offer below-median salaries are Denver (12 percent less) and Minneapolis (5 percent less).

Social Media Marketing Manager Reviews

Q: What is it like working as a Social Media Marketing Manager?

Social Media Marketing Manager in San Diego:
Pros: The agomspeheee, location, and I love my job.
Cons: On the phone all day. Also youngest person at job.

Social Media Marketing Manager in Redwood City:
"Social Media Marketing Butterfly."
Pros: Seeing my campaigns generate ROI for my company!
Cons: Not a large budget.

Social Media Marketing Manager in Reston:
"Management."
Pros: Able to work independently.
Cons: Low pay, not enough company culture and activities.

Social Media Marketing Manager in Oklahoma City:
"Corporate Culture, work flexibility, management,"
Pros: Corporate Culture, work flexibility, management,
Cons: Stressful environment, no bonus.

Related Job Salaries

Key Stats for Social Media Marketing Manager

Gender

Female
76 %
Male
24 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 94 votes.
Less than 1 year
5%
1-4 years
61%
5-9 years
28%
10-19 years
6%
20 years or more
1%
ADVERTISEMENT
Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Marketing Manager Salaries

Late-Career
▲86%

▲57%

▲31%

National Average
$45,000

▼7%

Skills That Affect Social Media Marketing Manager Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 94 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
5%
1-4 years
61%
5-9 years
28%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 64%
dental benefits
Dental: 51%
vision benefits
Vision: 45%
no benefits
None: 33%
ADVERTISEMENT