Sr. Marketing Specialist Salary
Average Senior Marketing Specialists in the United States make around $61K annually. In the world of Senior Marketing Specialists, total cash compensation can vary between $45K and $83K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $9K and $8K, respectively. Geography is the biggest factor affecting pay for this group, followed by experience level. Medical benefits are awarded to nearly all, and most earn dental coverage. The majority of Senior Marketing Specialists claim high levels of job satisfaction. The vast majority of Senior Marketing Specialists (81 percent) who responded to the survey are women. This report is based on answers to PayScale's salary questionnaire.
|Salary||$44,816 - $79,450|
|Bonus||$98.63 - $9,778|
|Profit Sharing||$487.22 - $8,109|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$45,158 - $83,426|
|Hourly Rate||$17.69 - $38.66|
|Bonus||$98.63 - $9,778|
|Profit Sharing||$487.22 - $8,109|
|Total Pay (||$45,158 - $83,426|
Job Description for Sr. Marketing Specialist
The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.Read More...
Marketing a product or service requires a number of related tasks. For example, senior marketing specialists must review past successes and failures in marketing their companies’ goods and services and use this knowledge to guide future campaigns. They also work with other marketing specialists to formulate current marketing campaigns. In developing these marketing campaigns, they come up with materials and methods in consultation with colleagues; then, they work with the advertising department to get these ads produced. Senior marketing specialists also usually help mentor their more junior colleagues, guiding them through the process of a marketing campaign.
Two of the most important characteristics that senior marketing specialists must possess are creativity and organizational skills. They need to be able to formulate a wide variety of effective marketing ideas and keep track of a number of projects. Because marketing involves communicating ideas to potential customers, senior marketing specialists must also have excellent written and verbal communication skills. Computer skills are necessary, especially with Adobe Photoshop and other desktop publishing platforms.
Senior marketing specialists typically work full time in an office environment, though project needs may dictate overtime work with varying degrees of frequency. Senior marketing specialists usually enter the field after receiving a bachelor’s degree in marketing, communications, public relations, or advertising. Most gain several years’ experience before moving to a senior role. Some companies may require employees to hold an master's of business administration (MBA) before becoming a senior marketing specialist. (Copyright 2017 PayScale.com)
Sr. Marketing Specialist Tasks
- Recommend and coordinate marketing activities and policies to promote products and services.
- Assist in developing pricing strategies, advertising goals and sales proposals.
- Perform market research studies and analyze their findings.
Common Career Paths for Sr. Marketing Specialist
As Senior Marketing Specialists transition into upper-level roles such as Senior Marketing Manager, they may see a strong upturn in salary. Senior Marketing Managers earn $102K on average per year. Becoming a Marketing Manager or a Marketing Communications Manager is a common transition from a Senior Marketing Specialist role.
Sr. Marketing Specialist Job Listings
Popular Skills for Sr. Marketing Specialist
Survey participants wield an impressively varied skill set on the job. Most notably, skills in Product Marketing, Web Marketing, Project Management, and Powerpoint are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Market Research, Advertising, and Email Marketing. Most people skilled in Marketing Communications are similarly competent in Marketing Management.
Pay by Experience Level for Sr. Marketing Specialist
Pay by Experience for a Sr. Marketing Specialist has a positive trend. An entry-level Sr. Marketing Specialist with less than 5 years of experience can expect to earn an average total compensation of $58,000 based on 223 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Sr. Marketing Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $63,000 based on 210 salaries. An experienced Sr. Marketing Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $69,000 based on 101 salaries. A Sr. Marketing Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $63,000 based on 28 salaries.
Pay Difference by Location
San Francisco offers some of the highest pay in the country for Senior Marketing Specialists, 28 percent above the national average. Senior Marketing Specialists can also look forward to large paychecks in cities like New York (+26 percent), Los Angeles (+19 percent), Minneapolis (+16 percent), and Dallas (+10 percent). Pittsburgh ranks last in the field for pay, reporting salaries 19 percent below the national average. Below-median salaries also turn up in Portland and Atlanta (15 percent lower).
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Key Stats for Sr. Marketing Specialist
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