Sr. Marketing Specialist Salary

Average Senior Marketing Specialists in the United States make around $61K annually. In the world of Senior Marketing Specialists, total cash compensation can vary between $45K and $83K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $9K and $8K, respectively. Geography is the biggest factor affecting pay for this group, followed by experience level. Medical benefits are awarded to nearly all, and most earn dental coverage. The majority of Senior Marketing Specialists claim high levels of job satisfaction. The vast majority of Senior Marketing Specialists (81 percent) who responded to the survey are women. This report is based on answers to PayScale's salary questionnaire.

$44,816 - $79,450
$45K
$61K
$79K
MEDIAN: $61,170
10%
50%
90%

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$17.69 - $38.66
$18
$25
$39
MEDIAN: $25.00
10%
50%
90%

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$0$83K
Salary $44,816 - $79,450
Bonus $98.63 - $9,778
Profit Sharing $487.22 - $8,109
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,158 - $83,426
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 443
Hourly Data $0$59
Hourly Rate $17.69 - $38.66
Overtime $57.69
Annual Data $0$83K
Bonus $98.63 - $9,778
Profit Sharing $487.22 - $8,109
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,158 - $83,426
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 29

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

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Sr. Marketing Specialist Tasks

  • Recommend and coordinate marketing activities and policies to promote products and services.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Perform market research studies and analyze their findings.

Common Career Paths for Sr. Marketing Specialist


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As Senior Marketing Specialists transition into upper-level roles such as Senior Marketing Manager, they may see a strong upturn in salary. Senior Marketing Managers earn $102K on average per year. Becoming a Marketing Manager or a Marketing Communications Manager is a common transition from a Senior Marketing Specialist role.

Sr. Marketing Specialist Job Listings

Popular Skills for Sr. Marketing Specialist


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Product Marketing, Web Marketing, Project Management, and Powerpoint are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Market Research, Advertising, and Email Marketing. Most people skilled in Marketing Communications are similarly competent in Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Pay by Experience for a Sr. Marketing Specialist has a positive trend. An entry-level Sr. Marketing Specialist with less than 5 years of experience can expect to earn an average total compensation of $58,000 based on 223 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Sr. Marketing Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $63,000 based on 210 salaries. An experienced Sr. Marketing Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $69,000 based on 101 salaries. A Sr. Marketing Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $63,000 based on 28 salaries.

Pay Difference by Location

National Average: $61,384

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Senior Marketing Specialists, 28 percent above the national average. Senior Marketing Specialists can also look forward to large paychecks in cities like New York (+26 percent), Los Angeles (+19 percent), Minneapolis (+16 percent), and Dallas (+10 percent). Pittsburgh ranks last in the field for pay, reporting salaries 19 percent below the national average. Below-median salaries also turn up in Portland and Atlanta (15 percent lower).

Related Job Salaries

Key Stats for Sr. Marketing Specialist

Gender

Female
80 %
Male
20 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 98 votes.
1-4 years
31%
5-9 years
42%
10-19 years
19%
20 years or more
7%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Sr. Marketing Specialist Salaries

▲12%

▲3%

▲2%

National Average
$61,000

▼5%

Skills That Affect Sr. Marketing Specialist Salaries




▲1%

Strategic Marketing
▼0%

Microsoft Excel
▼0%


National Average
$61,000







▼4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 98 votes.

Gender

Female
80 %
Male
20 %

Years of Experience

1-4 years
31%
5-9 years
42%
10-19 years
19%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 83%
vision benefits
Vision: 70%
no benefits
None: 8%
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