An electronic prepress operator is a digital design specialist who ensures their organization's digital images and files are of the highest quality. At the beginning of the electronic prepress process, the operator frequently travels with a sales representative to the client's office for training and information gathering; they also try to learn about how the client wishes to express itself, the images it is trying to evoke, the client's branding, and their expectations for the final digital product. For example, the client may be looking to create an image-focused advertisement that evokes certain messages and images associated with the client's brand image.
Electronic Prepress Operator Tasks
Identify missing content, illustrations or other problems and communicate with client.
Determine, document and communicate layout considerations, including page count and bleed.
Receive, validate and check accuracy of digital files.
Retouch and correct files, illustrations and plates to finalize for publication.