Inside sales associates work from a sales office, building relationships and selling items or services to prospective customers over the phone, Internet, or (less commonly) by mail. They work from lists of contacts generated by computer or other means, then contact those listed in hope of making sales. In many cases, they follow prewritten scripts that relay the benefits of the products or services being sold to prospective customers. In many situations, inside sales associates work in call centers that include many other employees attempting to generate sales.
The most vital skill that any sales associate can have is the ability to communicate effectively. Throughout the day, inside sales associates deal with many customers, all of whom need to be persuaded to purchase their company's products or services. It is vital that the inside sales associate can quickly and effectively address and alleviate customer concerns. An ability to maintain a pleasant and upbeat attitude - even following rejection - is essential for this position. Basic computer skills are also mandatory for inside sales associates as well.
In most cases, inside sales associate positions require at least a high school diploma or equivalent, and training occurs on the job. Further college education may be useful or preferred, depending on the products or services being promoted, as it better allows associates to address potential customer concerns in a knowledgeable manner.
Inside Sales Associate Tasks
Prepare and maintain records for sales leads and progress status of accounts.
Sell the organization's products and/or services to established customers or new prospects via the telephone or walk-in business.
Attend special training of products and/or services to understand technical aspects of solutions.