Interactive designers are responsible for the design and implementation of all aspects of custom interactive web design. This involves the conceptualization of a website’s overall design including user interaction, navigation structure, and organization. Interactive designers then work to implement this concept with high quality visuals and a strong underlying technical framework. They may also be required to update and modify existing structures of a website not of their own creation. Additional responsibilities for interactive designers include maintaining and updating website design as new tools and techniques become standard, as well as designing peripheral media such as emails, logos, print, social media, and mobile-targeted media. They may be required to conduct or manage user research to receive feedback and update designs accordingly.
Interactive designers typically work in an office environment during regular business hours, although some consultation and home office work may be needed. Overtime may be required when a project deadline or upcoming website launch date is close. Interactive designers must work closely with a company’s other technical departments to ensure accessibility to customer record or other data required for a functioning website. They must also work with management to determine the general direction and theme of the website and act on feedback for the design.
The requirements for interactive designers typically include a bachelor’s degree in graphic arts, web design, marketing, fine arts, or a related field. Demonstrable experience in HTML and CSS, as well as the specific design tools of the company, is also required.
Interactive Designer Tasks
Collaborate with the design team to develop concepts.
Evaluate and update design requirements for future projects.
Design and execute projects across multiple media platforms.