The main task of a web designer is to plan and set up websites and interactive mobile technologies for various clients. Web designers communicate with customers and work with internal teams to code websites to the latest standards. They also provide technical support and solve website-related problems for clients and co-workers. Designers must be able to give clear feedback and suggestions to improve existing and newly developing websites.
A strong interest in graphic design and a passion for clean code are necessary for web designers. A background in web marketing, website design, or information technology gives a candidate an advantage in the field. Web designers must show their ability to write HTML and CSS code, and many companies require candidates to complete a competency test to evaluate their design and coding skills. Knowledge of Adobe Photoshop, Javascript, and underlying web technologies is helpful in the area of web design. Familiarity and experience with search engine optimization techniques and web marketing strategies are a plus.
Web designers often work full-time, but freelance web designers set their own hours. They may work with PCs or Mac computers and must be able to learn new tools and software quickly. The ability to multi-task allows web designers to manage more than one project at a time, and an eye for detail is important to ensure clients are satisfied with the final websites. Web designers should be team players since much of the work is handled by multiple designers and content creators.
Web Designer Tasks
- Ensure creative elements are inline with brand requirements.
- Interprets creative "look" of each promotion and builds, develops layouts of those materials assigned.
- Conceptualize, create, develop, design and produce web promotions using graphics design software.
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