Market Research Manager Salary

Earnings for Market Research Managers in the United States come in at around $75K annually on average. Earnings generally vary between $49K and $119K per year. Cash earnings for Market Research Managers — including $16K in bonuses and $10K in profit sharing proceeds near the top of the pay scale — generally stretch from $49K to $119K depending on individual performance. Geography is the biggest factor affecting pay for this group, followed by experience level and the specific company. Most Market Research Managers report high levels of job satisfaction. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 57 percent. The numbers in this rundown were provided by PayScale's salary survey participants.
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$49,153 - $109,128
(Median)
$49K
$75K
$110K
MEDIAN: $75,347
10%
50%
90%

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$11.92 - $30.20
(Median)
$12
$24
$30
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$49,153 - $109,128  
   
Bonus
$0.00 - $16,107  
Profit Sharing
$985 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,245 - $118,871  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 717
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$11.92 - $30.20  
   
Overtime
$0.00 - $48.48  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $16,107  
   
Profit Sharing
$985 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,245 - $118,871  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 18
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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Market Research Managers might see a strong upturn in salary after transitioning into upper-level roles such as Marketing Research Director, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $105K per year.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


Employees at Gfk Custom Research Inc. take home the smallest paychecks, and $61K is the median salary. Furthermore, range in pay is narrow, with salaries starting at $47K and quickly nearing the top at only $79K.

Popular Skills for Market Research Manager


Survey results show that Market Research Managers use a fair number of skills. Most notably, skills in Strategic Marketing, People Management, SPSS, and Market Research are correlated to pay that is above average, with boosts between 6 percent and 19 percent. Skills that seem to negatively impact pay include Microsoft Excel and Project Management. Most people experienced in Market Research also know Project Management and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Market Research Managers with a rich background of experience are typically rewarded with larger paychecks. Average salaries for inexperienced employees average out to around $66K, but folks who have five to 10 years of experience earn a higher median of $78K. Market Research Managers see a median salary of $94K after reaching one to two decades on the job. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $103K.

Pay Difference by Location


For Market Research Managers, Hartford provides a pay rate that is 30 percent greater than the national average. Market Research Managers can also look forward to large paychecks in cities like San Francisco (+19 percent), Boston (+11 percent), Seattle (+7 percent), and Denver (+5 percent). Market Research Managers in San Diego report much lower salaries than the rest of the country — 27 percent below the national average — proving that residence is a major factor in overall pay. Below-median salaries also turn up in St. Louis and Orlando (20 percent lower and 13 percent lower, respectively).

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Experience Affects Market Research Manager Salaries




National Average
$77,000


Skills That Affect Market Research Manager Salaries

Strategic Marketing
up arrow 19%

People Management
up arrow 14%

up arrow 6%

Market Research
up arrow 1%

Research Analysis
0%

National Average
$77,000

Data Analysis
up arrow 2%

Project Management
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 138 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
1%
1-4 years
26%
5-9 years
39%
10-19 years
27%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 87%
vision benefits Vision: 74% employee benefits None: 4%
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