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Market Research Manager Salary

Pay for Market Research Managers in the United States sits in the ballpark of $74K annually. Lower pay rates hover around $48K, and the higher rates verge on $117K per year. Total cash compensation to Market Research Managers bottoms out near $48K and approaches $117K on the high end; the biggest paychecks include approximately $15K from bonuses and almost $10K from profit sharing. The most important factor affecting compensation for this group is geographic location, followed by experience level and the individual firm. Job satisfaction is reported as high by the vast majority of workers. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Participants in PayScale's salary questionnaire provided the particulars of this report.
$47,939 - $107,612
(Median)
48K
60K
74K
91K
110K
MEDIAN: $74,445
10%
25%
50%
75%
90%

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$12.60 - $30.04
(Median)
13
21
24
30
MEDIAN: $23.00
10%
25%
50%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$47,939 - $107,612  
   
Bonus
$300.00 - $15,462  
Profit Sharing
$982 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,160 - $117,104  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 705
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.60 - $30.04  
   
Overtime
$0.00 - $45.85  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$300.00 - $15,462  
   
Profit Sharing
$982 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,160 - $117,104  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 21
United States (change)

Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


Gfk Custom Research Inc. offers the least pay with a median salary of $60K; furthermore, salaries there max out at only $79K.

Popular Skills for Market Research Manager


Market Research Managers generally report applying a varied skill set to their work. Most notably, skills in SPSS, Market Research, Research Analysis, and Data Analysis are correlated to pay that is above average. Skills that pay less than market rate include Microsoft Excel. It is often found that people who know Market Research are also skilled in Project Management and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Market Research Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Workers with less than five years' experience earn around $66K on average, and those who have five to 10 years under their belts see a higher median salary of $77K. The average pay reported by folks with 10 to 20 years of experience is around $93K. People who have worked for more than 20 years report a median income of $103K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location


Hartford is home to an above-average pay rate for Market Research Managers, 33 percent higher than the national average. Market Research Managers can also look forward to large paychecks in cities like San Francisco (+19 percent), Boston (+13 percent), Seattle (+7 percent), and Chicago (+5 percent). Market Research Managers in San Diego make 29 percent less than the national average, proving that location is a major factor in pay. St. Louis and Los Angeles are a couple other places where companies are known to pay below the median — salaries are 19 percent lower and 17 percent lower, respectively.

Related Job Salaries

Experience Affects Market Research Manager Salaries




National Average
$76,000


Skills That Affect Market Research Manager Salaries

SPSS
up arrow 8%

Market Research
up arrow 3%

Research Analysis
0%

Data Analysis
0%

National Average
$76,000

Project Management
up arrow 2%

Microsoft Excel
up arrow 4%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 162 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
40%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 87%
vision benefits Vision: 73% employee benefits None: 5%