Market Research Manager Salary

Market Research Managers in the United States can expect to earn an average of $76K annually. Total incomes of Market Research Managers incorporate potential for, in a few cases, more than $17K from bonuses and close to $10K from profit sharing; these performance components cause packages to range between $50K and $120K. The most important factor affecting compensation for this group is career duration, followed by geography and the particular employer. Job satisfaction for Market Research Managers is high. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Women make up a slight majority of Market Research Managers (59 percent) survey respondents. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$49,951 - $108,941
(Median)
$50K
$76K
$110K
MEDIAN: $75,916
10%
50%
90%

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$14.79 - $29.99
(Median)
$15
$25
$30
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$49,951 - $108,941  
   
Bonus
$0.00 - $16,827  
Profit Sharing
$982 - $10,304  
Commission
$8,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,224 - $119,603  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 773
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$14.79 - $29.99  
   
Overtime
$0.00 - $48.94  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $16,827  
   
Commission
$8,000  
Profit Sharing
$982 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,224 - $119,603  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 17
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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Advancing into a Marketing Research Director role seems to be a popular career move for Market Research Managers, and folks who currently work in the latter position report a notably larger median income of $106K per year. A common career progression for a Market Research Manager is to become a Research Director or a Senior Marketing Manager. Compared to Market Research Managers, the first group earns $16K more on average, and the second group earns $25K more.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


Popular Skills for Market Research Manager


Market Research Managers report using a pretty varied skill set on the job. Most notably, facility with Business Analysis, Strategic Marketing, and People Management are correlated to pay that is significantly above average, leading to increases of 24 percent, 18 percent, and 14 percent, respectively. Skills that pay less than market rate include Microsoft Excel and Project Management. For most people, competency in Market Research indicates knowledge of Project Management and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Market Research Managers. Workers with less than five years' experience earn around $67K on average, and those who have five to 10 years under their belts see a higher median salary of $80K. People with 10 to 20 years of experience make an average of about $96K in this role. Market Research Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $105K on average.

Pay Difference by Location

National Average: $77,805

Larger city markers indicate a job is popular in that location.

With a pay rate for Market Research Managers that is 19 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Market Research Managers can also look forward to large paychecks in cities like Boston (+15 percent), Philadelphia (+13 percent), Chicago (+6 percent), and Seattle (+6 percent). Location is a huge contributor to overall pay, with Market Research Managers in San Diego earning a whopping 27 percent below the national average. A couple other locations with smaller-than-average paychecks include Orlando (13 percent lower) and Austin (12 percent lower).

Market Research Manager Reviews

What is it like working as a Market Research Manager at Gfk Custom Research Inc.?

Market Research Manager in Burbank:
"Love the culture."
Pros: Great organization. Teams have high work ethic, alway reliable and dependable people.
Cons: It's a fair organization. Tons if flexiblity.

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Experience Affects Market Research Manager Salaries




National Average
$78,000


Skills That Affect Market Research Manager Salaries

Business Analysis
up arrow 24%

Strategic Marketing
up arrow 18%

People Management
up arrow 14%

up arrow 5%

Market Research
0%

National Average
$78,000

Research Analysis
up arrow 1%

Data Analysis
up arrow 2%

Project Management
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 126 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
1%
1-4 years
28%
5-9 years
39%
10-19 years
26%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 87%
medical benefits
Vision: 75%
dental benefits
None: 4%
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