Market Research Manager Salary

Median pay for Market Research Managers in the United States lies in the neighborhood of $76K annually. In the world of Market Research Managers, overall income ranges from $50K near the bottom to $120K at the top; this can include more than $17K from bonuses and more than $10K from profit sharing in exceptional cases. Compensation for this group is mainly affected by experience level, but geography and the particular employer are influential factors as well. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Women Market Research Managers who took the survey just slightly outnumber men. Job satisfaction is high and work is enjoyable for most Market Research Managers. The data in this summary comes from the PayScale salary survey.
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$49,951 - $108,941
(Median)
$50K
$76K
$110K
MEDIAN: $75,916
10%
50%
90%

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$14.79 - $29.99
(Median)
$15
$25
$30
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$49,951 - $108,941  
   
Bonus
$0.00 - $16,827  
Profit Sharing
$982 - $10,304  
Commission
$8,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,224 - $119,603  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 773
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$14.79 - $29.99  
   
Overtime
$0.00 - $48.94  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $16,827  
   
Commission
$8,000  
Profit Sharing
$982 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,224 - $119,603  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 17
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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Many Market Research Managers move into a Marketing Research Director role, and folks who currently hold that position report a much higher median income of $106K per year. It is quite typical for Market Research Managers to transition into roles as Research Directors or Senior Marketing Managers, where reported median earnings are $16K and $25K higher per year.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


Popular Skills for Market Research Manager


Survey results suggest that Market Research Managers put a wide range of professional skills to use. Most notably, facility with Business Analysis, Strategic Marketing, and People Management are correlated to pay that is significantly above average, leading to increases of 24 percent, 18 percent, and 14 percent, respectively. Skills that pay less than market rate include Microsoft Excel and Project Management. Most people who know Market Research also know Project Management and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Market Research Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Average salaries for inexperienced employees average out to around $67K, but folks who have five to 10 years of experience earn a higher median of $80K. The average pay reported by folks with 10 to 20 years of experience is around $96K. Market Research Managers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $105K.

Pay Difference by Location

National Average: $77,805

Larger city markers indicate a job is popular in that location.

Market Research Managers will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 19 percent. Market Research Managers can also look forward to large paychecks in cities like Boston (+15 percent), Philadelphia (+13 percent), Chicago (+6 percent), and Seattle (+6 percent). Compared to the national average, San Diego Market Research Managers have considerably lower salaries, 27 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Orlando and Austin are a couple other places where companies are known to pay below the median — salaries are 13 percent lower and 12 percent lower, respectively.

Market Research Manager Reviews

What is it like working as a Market Research Manager at Gfk Custom Research Inc.?

Market Research Manager in Burbank:
"Love the culture."
Pros: Great organization. Teams have high work ethic, alway reliable and dependable people.
Cons: It's a fair organization. Tons if flexiblity.

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Experience Affects Market Research Manager Salaries




National Average
$78,000


Skills That Affect Market Research Manager Salaries

Business Analysis
up arrow 24%

Strategic Marketing
up arrow 18%

People Management
up arrow 14%

up arrow 5%

Market Research
0%

National Average
$78,000

Research Analysis
up arrow 1%

Data Analysis
up arrow 2%

Project Management
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 126 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
1%
1-4 years
28%
5-9 years
39%
10-19 years
26%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 87%
medical benefits
Vision: 75%
dental benefits
None: 4%
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