Market Research Manager Salary

Market Research Managers in the United States can expect wages of $77K per year on average. The most influential factor affecting pay for this group is career duration, though the particular city and the individual firm have a (lesser) impact as well. A large number report receiving medical coverage from their employers and most collect dental insurance. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 57 percent. The majority of Market Research Managers claim high levels of job satisfaction. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$50,264 - $108,861
$50K
$77K
$110K
MEDIAN: $77,087
10%
50%
90%

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$9.97 - $48.48
$10
$26
$48
MEDIAN: $25.79
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$50,264 - $108,861  
   
Bonus
$976 - $15,468  
Profit Sharing
$3,500  
Commission
$20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,032 - $117,373  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 480
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$9.97 - $48.48  
   
Overtime
$38.76  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$976 - $15,468  
   
Commission
$20,000  
Profit Sharing
$3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,032 - $117,373  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 13
© PayScale, Inc. @ www.payscale.com

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.

Common Career Paths for Market Research Manager


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Market Research Managers who move on to become Marketing Research Directors may enjoy significant pay raises, as Marketing Research Directors get paid an average of $106K per year. A Market Research Manager often moves on to become a Research Director or a Marketing Director.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


The Nielsen Company offers the best pay with a median salary of $89K, though salaries there don't seem that varied, bottoming out near $70K and maxing out at just $119K.

Popular Skills for Market Research Manager


Survey results imply that Market Research Managers deploy a deep pool of skills on the job. Lucky workers who know Business Analysis can expect a significant pay bump, scoring salaries 22 percent above average. Strategic Marketing and Statistical Analysis are also correlated to pay that is above average, with increases between 15 percent and 22 percent. Powerpoint and Microsoft Excel as skills, however, tend to be associated with significantly smaller paychecks. A tool kit that includes Market Research also typically contains Research Analysis and Project Management. The majority of those who know Data Analysis also know Project Management and Research Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Market Research Managers with a rich background of experience are typically rewarded with larger paychecks. Folks with fewer than five years of experience take home $70K on average, and those who have worked for five to 10 years see a bigger median salary of $83K. For Market Research Managers, 10 to 20 years of experience on the job amounts to an average salary of $95K. Veteran professionals who boast more than 20 years of relevant experience enjoy plum median salaries that average out to the six-figure sum of $120K.

Pay Difference by Location

National Average: $79,286

Larger city markers indicate a job is popular in that location.

For those looking to make money, Market Research Managers in Seattle enjoy an exceptional pay rate, 26 percent above the national average. Market Research Managers will also find cushy salaries in Philadelphia (+23 percent), San Francisco (+18 percent), Boston (+10 percent), and Cincinnati (+10 percent). Location is a huge contributor to overall pay, with Market Research Managers in San Diego earning a whopping 29 percent below the national average. Workers in St. Louis and Orlando earn salaries that trail the national average for those in this profession (22 percent less and 14 percent less, respectively).

Related Job Salaries

Key Stats for Market Research Manager

Gender

Female
57 %
Male
43 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 72 votes.
Less than 1 year
1%
1-4 years
32%
5-9 years
37%
10-19 years
24%
20 years or more
5%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Market Research Manager Salaries

▲51%

▲20%

▲5%

National Average
$79,000

▼12%

Skills That Affect Market Research Manager Salaries

Business Analysis
▲22%

Statistical Analysis
▲15%

Strategic Marketing
▲15%


People Management
▲11%


▲3%



Market Research
▼0%

Research Analysis
▼0%

National Average
$79,000

Microsoft Office
▼1%



Powerpoint
▼27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 72 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
1%
1-4 years
32%
5-9 years
37%
10-19 years
24%
20 years or more
5%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 82%
vision benefits
Vision: 73%
dental benefits
None: 10%
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