Market Research Manager Salary

The average salary for a Market Research Manager is $76,525 per year. Most people with this job move on to other positions after 20 years in this field. Experience has a moderate effect on pay for this job. The skills that increase pay for this job the most are Business Analysis, Strategic Marketing, and People Management.
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$49,909 - $110,222
$50K
$77K
$110K
MEDIAN: $76,525
10%
50%
90%

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$9.97 - $48.48
$10
$26
$48
MEDIAN: $26.11
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$49,909 - $110,222  
   
Bonus
$970 - $15,607  
Profit Sharing
$3,500  
Commission
$20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,612 - $118,145  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 511
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$9.97 - $48.48  
   
Overtime
$39.32  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$970 - $15,607  
   
Commission
$20,000  
Profit Sharing
$3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,612 - $118,145  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 13

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United States (change)

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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.

Common Career Paths for Market Research Manager


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Popular Employer Salaries for Market Research Manager

Popular Skills for Market Research Manager

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $78,778

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Market Research Manager

Gender

Female
57 %
Male
43 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 77 votes.
Less than 1 year
2%
1-4 years
32%
5-9 years
37%
10-19 years
24%
20 years or more
5%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Market Research Manager Salaries

▲49%

▲24%

▲5%

National Average
$79,000

▼14%

Skills That Affect Market Research Manager Salaries

Business Analysis
▲22%

Strategic Marketing
▲16%

People Management
▲12%

Statistical Analysis
▲9%



▲2%

Market Research
▼0%

Data Analysis
▼0%

Research Analysis
▼0%

Microsoft Office
▼0%

National Average
$79,000



Online Research
▼10%

Powerpoint
▼26%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 77 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
2%
1-4 years
32%
5-9 years
37%
10-19 years
24%
20 years or more
5%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 83%
vision benefits
Vision: 72%
dental benefits
None: 9%
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