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Market Research Manager Salary

Market Research Managers in the United States can expect to earn an average of $75K per year. The pay spectrum stretches from $49K to $119K per year. In the world of Market Research Managers, overall income ranges from $49K near the bottom to $119K at the top; this can include more than $16K from bonuses and more than $10K from profit sharing in exceptional cases. While career duration and the specific company impact pay for this group, geographic location is the most influential factor. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 58 percent. Most Market Research Managers report high levels of job satisfaction. Medical benefits are awarded to almost all, and a large number earn dental coverage. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$48,869 - $109,506
(Median)
$49K
$75K
$110K
MEDIAN: $74,990
10%
50%
90%

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$12.26 - $29.99
(Median)
$12
$24
$30
MEDIAN: $23.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$48,869 - $109,506  
   
Bonus
$0.00 - $15,585  
Profit Sharing
$985 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,020 - $118,828  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 719
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.26 - $29.99  
   
Overtime
$0.00 - $45.65  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $15,585  
   
Profit Sharing
$985 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,020 - $118,828  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 22
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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Advancing into a Marketing Research Director role seems to be a popular career move for Market Research Managers, and folks who currently work in the latter position report a notably larger median income of $105K per year.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


Pay for Market Research Managers is the lowest at Gfk Custom Research Inc., which has a median salary of $61K. In addition, there's little room to grow there, with salaries maxing out at $78K.

Popular Skills for Market Research Manager


Survey results suggest that Market Research Managers put a wide range of professional skills to use. Most notably, skills in Strategic Marketing, People Management, SPSS, and Market Research are correlated to pay that is above average, with boosts between 6 percent and 19 percent. At the other end of the pay range are skills like Microsoft Excel and Project Management. Most people who know Market Research also know Project Management and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Market Research Managers. Average salaries for inexperienced employees average out to around $66K, but folks who have five to 10 years of experience earn a higher median of $78K. After working for 10 to 20 years, Market Research Managers make a median salary of $95K. People who have worked for more than 20 years report a median income of $105K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location


For Market Research Managers, busy Hartford offers a higher-than-average pay rate, 30 percent above the national average. Market Research Managers will also find cushy salaries in San Francisco (+19 percent), Boston (+13 percent), Chicago (+7 percent), and Seattle (+7 percent). One of the biggest compensable factors for Market Research Managers is geography, with workers in San Diego earning a whopping 30 percent below the national average. Two other places where employers offer below-median salaries are St. Louis (20 percent less) and Los Angeles (16 percent less).

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Experience Affects Market Research Manager Salaries




National Average
$77,000


Skills That Affect Market Research Manager Salaries

Strategic Marketing
up arrow 19%

People Management
up arrow 15%

up arrow 6%

Market Research
up arrow 2%

Research Analysis
0%

National Average
$77,000

Data Analysis
up arrow 2%

Project Management
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 146 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
39%
10-19 years
27%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 87%
vision benefits Vision: 74% employee benefits None: 4%
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