Market Research Manager Salary (United States)

Salaries for Market Research Managers in the United States sit in the ballpark of $75,725 annually. The pay spectrum stretches from $47,546 to $116,007 per year. Total cash earnings range from $47,271 on the low end to $106,391 on the high end and can include bonus and profit sharing proceeds as high as $16,486 and $10,033, respectively. Career duration is the biggest factor affecting pay for this group, followed by geography and the particular employer. Medical and dental benefits are awarded to nearly all, and most earn vision coverage. Female Market Research Managers are more common than men; more than half (60 percent) of Market Research Managers are women. Work is enjoyable for the better half of Market Research Managers who claim high levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.
Market Research Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$47,271 - $106,391
(Median)
47K
59K
74K
90K
110K
MEDIAN: $73,929
10%
25%
50%
75%
90%
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Market Research Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$14.87 - $46.37
(Median)
15
21
29
46
MEDIAN: $23.00
10%
25%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$47,271 - $106,391  
   
Bonus
$350.00 - $16,486  
Profit Sharing
$977 - $10,033  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,546 - $116,007  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 710
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.87 - $46.37  
   
Overtime
$0.00 - $44.37  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$350.00 - $16,486  
   
Profit Sharing
$977 - $10,033  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,546 - $116,007  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 25
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.
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Market Research Manager Tasks
  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager

Though heading up the field in terms of compensation—The Nielsen Company offers the highest median salary at $91,125—pay within the company still varies considerably, starting at $67K and reaching $117K. Gfk Custom Research Inc. offers the least pay with a median salary of $60,220; furthermore, salaries there max out at only $79K.

Popular Skills for Market Research Manager

Survey results imply that Market Research Managers put a diverse skill set to use. SPSS and Market Research are considered valuable skills and can increase employee pay by 10 percent and 4 percent respectively. At the other end of the pay range are skills like Microsoft Excel. Those proficient in Market Research are, more often than not, also skilled in Project Management and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Market Research Managers with a lot of experience tend to enjoy higher salaries. Standard salaries begin at $65K and can reach $77K after five to 10 years. Those who spend a decent amount of time in this profession—one to two decades—usually make about $100K. After 20 years in the field, Market Research Managers see their salaries growing more slowly, eventually averaging out to $103K. Experienced employees who have 10-20 years of experience make up 26 percent of the workforce; inexperienced individuals who have been working for less than one year comprise 1 percent, and senior people with more than 20 years under their belt fill out the remaining 6 percent. One to nine years of experience is standard for most employees in this area; a majority of respondents fit between this range.

Pay Difference By Location

up arrow 14%
Atlanta
up arrow 9%
up arrow 8%
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National Average
$76,000
Cincinnati
up arrow 11%
Orlando
up arrow 13%
San Diego
up arrow 30%
Larger circles over a city indicate a job is popular in that location.
With a pay rate for Market Research Managers that is 16 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Also paying near the top of the field are Boston, Atlanta, Seattle, and Chicago, where Market Research Managers annually earn 14 percent, 9 percent, 8 percent, and 3 percent more than the national average. Market Research Managers in San Diego make 30 percent less than the national average, proving that location is a major factor in pay. Two other places where employers offer below-median salaries are Los Angeles (-16 percent) and Orlando (-13 percent).

Related Job Salaries

Experience Affects Market Research Manager Salaries

National Average
$76,000

Skills That Affect Market Research Manager Salaries

SPSS
up arrow 10%
Market Research
up arrow 4%
Research Analysis
up arrow 1%
Data Analysis
0%
National Average
$76,000
Project Management
up arrow 2%
Microsoft Excel
up arrow 4%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 186 votes.

Gender

Female
60%
female alumni
 
Male
40%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
40%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 86%
vision benefits Vision: 71% employee benefits None: 5%
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