A Market Research Manager earns an average salary of $73,219 per year. Experience has a moderate effect on pay for this job. Most people with this job move on to other positions after 20 years in this field.
Market Research Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$46,618 - $104,032
(Median)
47K
58K
73K
89K
100K
MEDIAN: $73,218
10%
25%
50%
75%
90%
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Market Research Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$13.97 - $49.32
(Median)
14
24
29
49
MEDIAN: $23.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$46,618 - $104,032  
   
Bonus
$516 - $15,016  
Profit Sharing
$979 - $9,696  
Commission
$0.00 - $12,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,249 - $114,111  
PayScale
Country: United States | Currency: USD | Updated: 18 Apr 2014 | Individuals Reporting: 851
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$13.97 - $49.32  
   
Overtime
$0.00 - $42.75  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$516 - $15,016  
   
Commission
$0.00 - $12,000  
Profit Sharing
$979 - $9,696  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,249 - $114,111  
PayScale
Country: United States | Currency: USD | Updated: 18 Apr 2014 | Individuals Reporting: 851
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Job Description for Market Research Manager
A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.
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Market Research Manager Tasks
  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.
Popular Skills for Market Research Manager
Pay by Experience Level for Market Research Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
San Francisco
up arrow 12%
up arrow 11%
Seattle
up arrow 7%
Boston
up arrow 5%
National Average
$75,000
up arrow 1%
Washington
up arrow 4%
Cincinnati
up arrow 12%
St. Louis
up arrow 20%
Miami
up arrow 28%
San Diego
up arrow 28%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Market Research Manager Salaries

National Average
$75,000

Skills That Affect Market Research Manager Salaries

Research Analysis
up arrow 1%
National Average
$75,000
Data Analysis
up arrow 1%
Project Management
up arrow 2%
Microsoft Excel
up arrow 4%
Job Satisfaction
Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 201 votes.
Gender
Female
62%
female alumni
 
Male
38%
male alumni
Years of Experience
Less than 1 year
1%
1-4 years
25%
5-9 years
40%
10-19 years
27%
20 years or more
6%
Common Health Benefits
medical benefits Medical: 92% dental benefits Dental: 86%
vision benefits Vision: 69% employee benefits None: 6%
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