Market Research Manager Salary

The average salary for a Market Research Manager is $77,087 per year. Most people with this job move on to other positions after 20 years in this field. Experience has a moderate effect on pay for this job. The skills that increase pay for this job the most are Business Analysis, Strategic Marketing, Statistical Analysis, Market Analysis, and People Management.
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$50,264 - $108,861
$50K
$77K
$110K
MEDIAN: $77,087
10%
50%
90%

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$9.97 - $48.48
$10
$26
$48
MEDIAN: $25.79
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$50,264 - $108,861  
   
Bonus
$976 - $15,468  
Profit Sharing
$3,500  
Commission
$20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,032 - $117,373  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 480
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$9.97 - $48.48  
   
Overtime
$38.76  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$976 - $15,468  
   
Commission
$20,000  
Profit Sharing
$3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,032 - $117,373  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 13

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United States (change)

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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Measure, forecast and track marketing and sales trends, analyze collected data.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.

Common Career Paths for Market Research Manager


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Popular Employer Salaries for Market Research Manager

Popular Skills for Market Research Manager

Pay by Experience Level for Market Research Manager

Pay by Experience for a Market Research Manager has a positive trend. An entry-level Market Research Manager with less than 5 years of experience can expect to earn an average total compensation of $70,000 based on 229 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Market Research Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $83,000 based on 231 salaries. An experienced Market Research Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $95,000 based on 131 salaries. A Market Research Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $120,000 based on 27 salaries.

Pay Difference by Location

National Average: $79,286

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Market Research Manager

Gender

Female
57 %
Male
43 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 72 votes.
Less than 1 year
1%
1-4 years
32%
5-9 years
37%
10-19 years
24%
20 years or more
5%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Market Research Manager Salaries

▲51%

▲20%

▲5%

National Average
$79,000

▼12%

Skills That Affect Market Research Manager Salaries

Business Analysis
▲22%

Statistical Analysis
▲15%

Strategic Marketing
▲15%


People Management
▲11%


▲3%



Market Research
▼0%

Research Analysis
▼0%

National Average
$79,000

Microsoft Office
▼1%



Powerpoint
▼27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 72 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
1%
1-4 years
32%
5-9 years
37%
10-19 years
24%
20 years or more
5%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 82%
vision benefits
Vision: 73%
no benefits
None: 10%