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Market Research Manager Salary

A Market Research Manager earns an average salary of $74,446 per year. Experience has a moderate effect on pay for this job. Most people with this job move on to other positions after 20 years in this field.
$47,939 - $107,612
(Median)
48K
60K
74K
91K
110K
MEDIAN: $74,445
10%
25%
50%
75%
90%

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$12.60 - $30.04
(Median)
13
21
24
30
MEDIAN: $23.00
10%
25%
50%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$47,939 - $107,612  
   
Bonus
$300.00 - $15,462  
Profit Sharing
$982 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,160 - $117,104  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 705
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.60 - $30.04  
   
Overtime
$0.00 - $45.85  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$300.00 - $15,462  
   
Profit Sharing
$982 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,160 - $117,104  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 21
United States (change)

Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

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Popular Employer Salaries for Market Research Manager

Popular Skills for Market Research Manager

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Related Job Salaries

Experience Affects Market Research Manager Salaries




National Average
$76,000


Skills That Affect Market Research Manager Salaries

SPSS
up arrow 8%

Market Research
up arrow 3%

Research Analysis
0%

Data Analysis
0%

National Average
$76,000

Project Management
up arrow 2%

Microsoft Excel
up arrow 4%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 162 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
40%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 87%
vision benefits Vision: 73% employee benefits None: 5%