Get a Salary Report for



- Compare Your Salary
- Evaluate a Job Offer


- Price a New Hire
- Give a Raise



- Benchmark Jobs
- Create a Comp Plan

Market Research Manager Salary (United States)

Market Research Managers in the United States ordinarily take home approximately $74K annually. Pay ranges from $48K on the low end to $116K per year on the high end. In the world of Market Research Managers, overall income ranges from $48K near the bottom to $116K at the top; this can include more than $16K from bonuses and more than $10K from profit sharing in exceptional cases. Experience level is the biggest factor affecting pay for this group, followed by geography and the specific company. Almost all workers enjoy medical while a strong majority get dental coverage. Vision coverage is also available to most. Market Research Managers are largely women, dominating the profession at 60 percent. Most workers in this position report high levels of job satisfaction. The data in this summary comes from the PayScale salary survey.
Market Research Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$47,271 - $106,391
(Median)
47K
59K
74K
90K
110K
MEDIAN: $73,929
10%
25%
50%
75%
90%
Add this chart to your site: 640px    300px
Market Research Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$14.87 - $46.37
(Median)
15
21
29
46
MEDIAN: $23.00
10%
25%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$47,271 - $106,391  
   
Bonus
$350.00 - $16,486  
Profit Sharing
$977 - $10,033  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,546 - $116,007  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 710
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.87 - $46.37  
   
Overtime
$0.00 - $44.37  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$350.00 - $16,486  
   
Profit Sharing
$977 - $10,033  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,546 - $116,007  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 25
Is Market Research Manager your job title? Get a personalized salary report!
Location:
Years in Field/Career:
Location:
Years in Field/Career:
United States (change)

Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.
Read More...
Market Research Manager Tasks
  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Market Research Manager Job Listings

Search for more jobs:
job title / company
location

Popular Employer Salaries for Market Research Manager

Employees of The Nielsen Company can expect to make the most, with the company offering a median salary of $91K; however, pay is widely dispersed from bottom to top, ranging from $67K to $117K. Gfk Custom Research Inc. offers the least pay with a median salary of $60K; furthermore, salaries there max out at only $79K. The Nielsen Company is another employer with a reputation for below-average pay.

Popular Skills for Market Research Manager

Market Research Managers report using a diverse set of skills on the job. Most notably, skills in SPSS, Market Research, Research Analysis, and Data Analysis are correlated to pay that is above average. At the other end of the pay range are skills like Microsoft Excel. Those educated in Market Research tend to be well versed in Project Management and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Market Research Managers, more experience generally translates to higher pay. Relatively untried employees who have less than five years' experience have a median salary of $65K. Those who have been around for five to 10 years can expect to take home more — $76K on average. After working for 10 to 20 years, Market Research Managers make a median salary of $93K. Market Research Managers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $103K. Most employees in this workforce have between one and nine years of experience; a majority of those surveyed fall within this distribution. Experienced employees who have 10-20 years of experience make up nearly one in four of the workforce; inexperienced individuals who have been working for less than one year comprise less than two percent, and senior people with more than 20 years under their belt fill out the remaining less than one-tenth.

Pay Difference By Location

up arrow 14%
Atlanta
up arrow 9%
up arrow 8%
up arrow 3%
National Average
$76,000
Cincinnati
up arrow 11%
Orlando
up arrow 13%
San Diego
up arrow 30%
Larger circles over a city indicate a job is popular in that location.
Surpassing the national average by 16 percent, Market Research Managers in San Francisco receive some of the highest pay in the country. Market Research Managers can also look forward to large paychecks in cities like Boston (+14 percent), Atlanta (+9 percent), Seattle (+8 percent), and Chicago (+3 percent). Market Research Managers in San Diego earn salaries far below the national average by 30 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers in Los Angeles and Orlando also lean toward paying below-median salaries (16 percent lower and 13 percent lower, respectively).

Related Job Salaries

Find Out Exactly What You Should Be Paid
Job Title:
Years in Field/Career:
Location:
United States (change)
- OR -

Experience Affects Market Research Manager Salaries

National Average
$76,000

Skills That Affect Market Research Manager Salaries

SPSS
up arrow 10%
Market Research
up arrow 4%
Research Analysis
up arrow 1%
Data Analysis
0%
National Average
$76,000
Project Management
up arrow 2%
Microsoft Excel
up arrow 4%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 186 votes.

Gender

Female
60%
female alumni
 
Male
40%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
40%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 86%
vision benefits Vision: 71% employee benefits None: 5%