Market Research Manager Salary

The average Market Research Manager in the United States earns approximately $75K per year. Compensation ranges from $50K on the lower end to $119K per year on the higher end. Total cash compensation for Market Research Managers runs from $50K to $119K depending on bonuses that can occasionally exceed $16K and profit sharing that can reach almost $10K. Earnings for this group are mostly affected by geography, followed by career duration and the specific company. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Women Market Research Managers who took the survey just slightly outnumber men. Most Market Research Managers report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$49,369 - $108,763

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$11.92 - $30.20

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$49,369 - $108,763  
   
Bonus
$0.00 - $15,585  
Profit Sharing
$986 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,707 - $118,539  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 717
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$11.92 - $30.20  
   
Overtime
$0.00 - $48.48  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $15,585  
   
Profit Sharing
$986 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,707 - $118,539  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 18
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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Market Research Managers who move on to become Marketing Research Directors may enjoy significant pay raises, as Marketing Research Directors get paid an average of $105K per year.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


The lowest salaries can be found at Gfk Custom Research Inc. — median pay is $61K — and there is little variation in compensation, with paychecks starting at $47K and only reaching $79K.

Popular Skills for Market Research Manager


Market Research Managers report using a diverse set of skills on the job. Most notably, skills in Strategic Marketing, People Management, SPSS, and Market Research are correlated to pay that is above average, with boosts between 6 percent and 19 percent. Skills that seem to negatively impact pay include Microsoft Excel and Project Management. Most people skilled in Market Research are similarly competent in Project Management and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Relatively untried employees who have fewer than five years of experience earn around $66K on average. People who have worked for five to 10 years can expect a higher median salary of $78K. Market Research Managers with one to two decades of relevant experience report an average salary of approximately $94K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $104K on average.

Pay Difference by Location


Home to some of the best pay for Market Research Managers, Hartford offers exceptional salaries, 30 percent above the national average. Market Research Managers will also find cushy salaries in San Francisco (+20 percent), Boston (+11 percent), Seattle (+7 percent), and Chicago (+3 percent). Market Research Managers in San Diego earn salaries far below the national average by 27 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers in St. Louis and Los Angeles also lean toward paying below-median salaries (20 percent lower and 12 percent lower, respectively).

Related Job Salaries

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Experience Affects Market Research Manager Salaries




National Average
$77,000


Skills That Affect Market Research Manager Salaries

Strategic Marketing
up arrow 19%

People Management
up arrow 15%

up arrow 6%

Market Research
up arrow 1%

Research Analysis
0%

National Average
$77,000

Data Analysis
up arrow 2%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 133 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
39%
10-19 years
27%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 86%
vision benefits Vision: 73% employee benefits None: 5%
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