The average salary for a Market Research Manager is $76,687 per year. Most people with this job move on to other positions after 20 years in this field. Experience has a moderate effect on pay for this job. The skills that increase pay for this job the most are Business Analysis, Strategic Marketing, People Management, and Statistical Analysis.
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$50,410 - $110,465
(Median)
$50K
$77K
$110K
MEDIAN: $76,687
10%
50%
90%

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$9.90 - $34.52
(Median)
$9
$26
$35
MEDIAN: $25.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$50,410 - $110,465  
   
Bonus
$971 - $15,614  
Profit Sharing
$4,000  
Commission
$20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,085 - $118,853  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 496
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$9.90 - $34.52  
   
Overtime
$39.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$971 - $15,614  
   
Commission
$20,000  
Profit Sharing
$4,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,085 - $118,853  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 11
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager

Popular Skills for Market Research Manager

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $79,003

Larger city markers indicate a job is popular in that location.

Market Research Manager Reviews

What is it like working as a Market Research Manager at Gfk Custom Research Inc.?

Market Research Manager in Burbank:
"Love the culture."
Pros: Great organization. Teams have high work ethic, alway reliable and dependable people.
Cons: It's a fair organization. Tons if flexiblity.

Related Job Salaries

United States (change)

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Experience Affects Market Research Manager Salaries




National Average
$79,000


Skills That Affect Market Research Manager Salaries

Business Analysis
up arrow 22%

Strategic Marketing
up arrow 16%

People Management
up arrow 12%

Statistical Analysis
up arrow 10%


Market Analysis
up arrow 1%

SPSS
0%

Microsoft Office
0%

National Average
$79,000

Market Research
up arrow 1%

Data Analysis
up arrow 1%

Research Analysis
up arrow 1%

Project Management
up arrow 3%


Powerpoint
up arrow 27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 76 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
2%
1-4 years
31%
5-9 years
37%
10-19 years
25%
20 years or more
5%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 83%
medical benefits
Vision: 73%
dental benefits
None: 8%
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