Market Research Manager Salary

A Market Research Manager earns an average salary of $75,916 per year. Most people move on to other jobs if they have more than 20 years' experience in this field. The highest paying skills associated with this job are Business Analysis, Strategic Marketing, and People Management.
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$49,951 - $108,941
(Median)
$50K
$76K
$110K
MEDIAN: $75,916
10%
50%
90%

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$14.79 - $29.99
(Median)
$15
$25
$30
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$49,951 - $108,941  
   
Bonus
$0.00 - $16,827  
Profit Sharing
$982 - $10,304  
Commission
$8,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,224 - $119,603  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 773
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$14.79 - $29.99  
   
Overtime
$0.00 - $48.94  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $16,827  
   
Commission
$8,000  
Profit Sharing
$982 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,224 - $119,603  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 17
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager

Popular Skills for Market Research Manager

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $77,805

Larger city markers indicate a job is popular in that location.

Market Research Manager Reviews

What is it like working as a Market Research Manager at Gfk Custom Research Inc.?

Market Research Manager in Burbank:
"Love the culture."
Pros: Great organization. Teams have high work ethic, alway reliable and dependable people.
Cons: It's a fair organization. Tons if flexiblity.

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Experience Affects Market Research Manager Salaries




National Average
$78,000


Skills That Affect Market Research Manager Salaries

Business Analysis
up arrow 24%

Strategic Marketing
up arrow 18%

People Management
up arrow 14%

up arrow 5%

Market Research
0%

National Average
$78,000

Research Analysis
up arrow 1%

Data Analysis
up arrow 2%

Project Management
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 126 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
1%
1-4 years
28%
5-9 years
39%
10-19 years
26%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 87%
medical benefits
Vision: 75%
dental benefits
None: 4%
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