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Market Research Manager Salary (United States)

The average salary for a Market Research Manager is $73,930 per year. Most people with this job move on to other positions after 20 years in this field. Experience has a moderate effect on pay for this job. A skill in SPSS is associated with high pay for this job.
Market Research Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$47,271 - $106,391
(Median)
47K
59K
74K
90K
110K
MEDIAN: $73,929
10%
25%
50%
75%
90%
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Market Research Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$14.87 - $46.37
(Median)
15
21
29
46
MEDIAN: $23.00
10%
25%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$47,271 - $106,391  
   
Bonus
$350.00 - $16,486  
Profit Sharing
$977 - $10,033  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,546 - $116,007  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 710
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.87 - $46.37  
   
Overtime
$0.00 - $44.37  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$350.00 - $16,486  
   
Profit Sharing
$977 - $10,033  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,546 - $116,007  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 25
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.
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Market Research Manager Tasks
  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager

Popular Skills for Market Research Manager

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

up arrow 14%
Atlanta
up arrow 9%
up arrow 8%
up arrow 3%
National Average
$76,000
Cincinnati
up arrow 11%
Orlando
up arrow 13%
San Diego
up arrow 30%
Larger circles over a city indicate a job is popular in that location.

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Experience Affects Market Research Manager Salaries

National Average
$76,000

Skills That Affect Market Research Manager Salaries

SPSS
up arrow 10%
Market Research
up arrow 4%
Research Analysis
up arrow 1%
Data Analysis
0%
National Average
$76,000
Project Management
up arrow 2%
Microsoft Excel
up arrow 4%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 186 votes.

Gender

Female
60%
female alumni
 
Male
40%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
40%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 86%
vision benefits Vision: 71% employee benefits None: 5%