Market Research Manager Salary

Market Research Managers in the United States pull down an average of $75K annually. The pay spectrum stretches from $50K to $119K per year. In the world of Market Research Managers, total cash compensation can vary between $50K and $119K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $16K and $10K, respectively. Compensation for this group is mainly affected by location, but career length and the individual firm are influential factors as well. The majority of Market Research Managers claim high levels of job satisfaction. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 57 percent. Nearly all report receiving medical coverage from their employers and most collect dental insurance. This report is based on answers to PayScale's salary questionnaire.
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$49,392 - $109,240
(Median)
$49K
$75K
$110K
MEDIAN: $75,488
10%
50%
90%

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$11.92 - $30.20
(Median)
$12
$24
$30
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$49,392 - $109,240  
   
Bonus
$0.00 - $16,000  
Profit Sharing
$986 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,576 - $119,121  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 719
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$11.92 - $30.20  
   
Overtime
$0.00 - $48.48  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $16,000  
   
Profit Sharing
$986 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,576 - $119,121  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 18
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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It's not very common for Market Research Managers to move on to become Marketing Research Directors. Average pay for a Marketing Research Director is $105K annually.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


Gfk Custom Research Inc. offers the lowest pay in the field with a median salary of just $61K. There's also little variation in pay at the company, with pay ranging from $47K to $79K.

Popular Skills for Market Research Manager


Survey results show that Market Research Managers use a fair number of skills. Most notably, skills in Strategic Marketing, People Management, SPSS, and Market Research are correlated to pay that is above average, with boosts between 5 percent and 18 percent. Skills that are correlated to lower pay, on the other hand, include Microsoft Excel and Project Management. Most people experienced in Market Research also know Project Management and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Market Research Managers, more experience generally translates to higher pay. Relatively untried employees who have less than five years' experience have a median salary of $66K. Those who have been around for five to 10 years can expect to take home more — $79K on average. For Market Research Managers, 10 to 20 years of experience on the job amounts to an average salary of $94K. People who have worked for more than 20 years report a median income of $103K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location


For those looking to make money, Market Research Managers in Hartford enjoy an exceptional pay rate, 29 percent above the national average. Market Research Managers can also look forward to large paychecks in cities like San Francisco (+19 percent), Boston (+10 percent), Seattle (+6 percent), and Denver (+5 percent). Market Research Managers' salaries are heavily influenced by location — Market Research Managers in San Diego bring in salaries that are 27 percent lower than the national average. Not at the bottom but still paying below the median are employers in St. Louis and Los Angeles (20 percent lower and 13 percent lower, respectively).

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Experience Affects Market Research Manager Salaries




National Average
$77,000


Skills That Affect Market Research Manager Salaries

Strategic Marketing
up arrow 18%

People Management
up arrow 14%

up arrow 5%

Market Research
up arrow 1%

Research Analysis
0%

National Average
$77,000

Data Analysis
up arrow 2%

Project Management
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 138 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
39%
10-19 years
27%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 87%
vision benefits Vision: 74% employee benefits None: 4%
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