Market Research Manager Salary (United States)

Earnings for Market Research Managers in the United States typically come in at around $75,725 annually. Pay generally spreads from $47,546 to $116,007 per year. Career length is the main element affecting pay for this group—the particular city and the particular employer are driving factors as well. Nearly all enjoy medical while the greater part get dental coverage in this occupation. Vision coverage is also available to most. The majority of Market Research Managers (60 percent) are female. Job satisfaction for Market Research Managers is high. The numbers for this synopsis were furnished by individuals who completed PayScale's salary questionnaire.
Market Research Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$47,271 - $106,391
(Median)
47K
59K
74K
90K
110K
MEDIAN: $73,929
10%
25%
50%
75%
90%
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Market Research Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$14.87 - $46.37
(Median)
15
21
29
46
MEDIAN: $23.00
10%
25%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$47,271 - $106,391  
   
Bonus
$350.00 - $16,486  
Profit Sharing
$977 - $10,033  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,546 - $116,007  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 710
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.87 - $46.37  
   
Overtime
$0.00 - $44.37  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$350.00 - $16,486  
   
Profit Sharing
$977 - $10,033  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,546 - $116,007  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 25
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.
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Market Research Manager Tasks
  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager

Although The Nielsen Company boasts the highest average salary in town at $91,125, employee compensation still varies greatly—workers can make as little as $67K or as much as $117K. Not only do salaries lack room to grow—pay ranges from $46K to just $79K—but Gfk Custom Research Inc. offers the lowest pay in town to boot, with a median paycheck of $60,220.

Popular Skills for Market Research Manager

Market Research Managers report using a diverse set of skills on the job. SPSS and Market Research are considered valuable skills and can increase employee pay by 10 percent and 4 percent respectively. Skills that pay less than market rate include Microsoft Excel. Most people skilled in Market Research are similarly competent in Project Management and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience is important when determining pay for Market Research Managers. After five to 10 years, pay—which begins at $65K—can reach $77K. Salary comes to $100K after 10 to 20 years. Salary increase slows as Market Research Managers pass 20 years in their field, with average salaries hovering around $103K. Experienced employees who have 10-20 years of experience make up 26 percent of the workforce; inexperienced individuals who have been working for less than one year comprise 1 percent, and senior people with more than 20 years under their belt fill out the remaining 6 percent. Workers in this area tend to have one to nine years of experience.

Pay Difference By Location

up arrow 14%
Atlanta
up arrow 9%
up arrow 8%
up arrow 3%
National Average
$76,000
Cincinnati
up arrow 11%
Orlando
up arrow 13%
San Diego
up arrow 30%
Larger circles over a city indicate a job is popular in that location.
Home to some of the best pay for Market Research Managers, San Francisco offers exceptional salaries, 16 percent above the national average. Other big spenders include Boston, Atlanta, Seattle, and Chicago, top-paying cities where Market Research Managers see paychecks higher than average (+14 percent, +9 percent, +8 percent, and +3 percent). Market Research Managers in San Diego make 30 percent less than the national average, proving that location is a major factor in pay. Employers also pay below the national average in Los Angeles (-16 percent) and Orlando (-13 percent).

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Experience Affects Market Research Manager Salaries

National Average
$76,000

Skills That Affect Market Research Manager Salaries

SPSS
up arrow 10%
Market Research
up arrow 4%
Research Analysis
up arrow 1%
Data Analysis
0%
National Average
$76,000
Project Management
up arrow 2%
Microsoft Excel
up arrow 4%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 186 votes.

Gender

Female
60%
female alumni
 
Male
40%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
40%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 86%
vision benefits Vision: 71% employee benefits None: 5%