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Market Research Manager Salary

Average Market Research Managers in the United States make around $75K per year. Lower pay rates hover around $49K, and the higher rates verge on $119K per year. Total cash compensation to Market Research Managers bottoms out near $49K and approaches $119K on the high end; the biggest paychecks include approximately $16K from bonuses and almost $10K from profit sharing. While experience level and the individual firm impact pay for this group, residence is the most influential factor. Women make up a slight majority of Market Research Managers (59 percent) survey respondents. Work is enjoyable for Market Research Managers, who typically claim high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. This report is based on answers to PayScale's salary questionnaire.
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$48,466 - $109,149
(Median)
$48K
$75K
$110K
MEDIAN: $74,966
10%
50%
90%

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$12.26 - $29.99
(Median)
$12
$24
$30
MEDIAN: $23.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$48,466 - $109,149  
   
Bonus
$-0.43 - $15,929  
Profit Sharing
$985 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,635 - $118,958  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 713
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.26 - $29.99  
   
Overtime
$0.00 - $45.65  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$-0.43 - $15,929  
   
Profit Sharing
$985 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,635 - $118,958  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 22

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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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Though some Market Research Managers move into positions like Marketing Research Director (where the average salary is $105K), this progression is not the norm.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


Gfk Custom Research Inc. offers the lowest pay in the field with a median salary of just $60K. There's also little variation in pay at the company, with pay ranging from $47K to $79K.

Popular Skills for Market Research Manager


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Strategic Marketing, People Management, SPSS, and Market Research are correlated to pay that is above average, with boosts between 7 percent and 19 percent. Skills that pay less than market rate include Microsoft Excel and Project Management. Most people familiar with Market Research also know Research Analysis and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Market Research Managers. The average inexperienced worker's salary is approximately $66K, and people with five to 10 years of experience bring in more at around $78K on average. For Market Research Managers, 10 to 20 years of experience on the job amounts to an average salary of $95K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $104K on average.

Pay Difference by Location


Surpassing the national average by 30 percent, Market Research Managers in Hartford receive some of the highest pay in the country. Market Research Managers will also find cushy salaries in San Francisco (+18 percent), Boston (+13 percent), Denver (+12 percent), and Seattle (+8 percent). Market Research Managers in San Diego take home the lowest salaries, earning a whopping 30 percent less than the national average. Employers in St. Louis and Los Angeles also lean toward paying below-median salaries (20 percent lower and 15 percent lower, respectively).

Related Job Salaries

United States (change)

Experience Affects Market Research Manager Salaries




National Average
$77,000


Skills That Affect Market Research Manager Salaries

Strategic Marketing
up arrow 19%

People Management
up arrow 15%

up arrow 7%

Market Research
up arrow 2%

Research Analysis
0%

National Average
$77,000

Data Analysis
up arrow 2%

Project Management
up arrow 4%

Microsoft Excel
up arrow 4%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 154 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
39%
10-19 years
27%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 87%
vision benefits Vision: 74% employee benefits None: 4%