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Market Research Manager Salary

The average Market Research Manager in the United States can expect to rake in roughly $75K annually. Earnings generally vary between $49K and $119K per year. In the world of Market Research Managers, overall cash allowance can occasionally include more than $16K from bonuses and, in some exceptional cases, $10K from profit sharing, causing incomes to vary widely between $49K and $119K. The most important factor affecting compensation for this group is geographic location, followed by career length and the individual firm. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 59 percent. Job satisfaction for Market Research Managers is high. Medical benefits are awarded to nearly all, and most earn dental coverage. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$48,659 - $109,562
(Median)
$49K
$75K
$110K
MEDIAN: $74,990
10%
50%
90%

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$12.26 - $29.99
(Median)
$12
$24
$30
MEDIAN: $23.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$48,659 - $109,562  
   
Bonus
$0.00 - $15,715  
Profit Sharing
$985 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,819 - $119,127  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 717
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.26 - $29.99  
   
Overtime
$0.00 - $45.65  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $15,715  
   
Profit Sharing
$985 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,819 - $119,127  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 22

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United States (change)


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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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Advancing into a Marketing Research Director role seems to be a popular career move for Market Research Managers, and folks who currently work in the latter position report a notably larger median income of $106K per year.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


Employees at Gfk Custom Research Inc. take home the smallest paychecks, and $60K is the median salary. Furthermore, range in pay is narrow, with salaries starting at $47K and quickly nearing the top at only $79K.

Popular Skills for Market Research Manager


Survey results suggest that Market Research Managers put a wide range of professional skills to use. Most notably, skills in Strategic Marketing, People Management, SPSS, and Market Research are correlated to pay that is above average, with boosts between 6 percent and 19 percent. At the other end of the pay range are skills like Microsoft Excel and Project Management. Most people familiar with Market Research also know Research Analysis and Data Analysis.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Market Research Managers generally obtain higher compensation for more plentiful past experience. Relatively untried employees who have less than five years' experience have a median salary of $66K. Those who have been around for five to 10 years can expect to take home more — $78K on average. Market Research Managers who work for 10 to 20 years in their occupation tend to earn about $95K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $105K.

Pay Difference by Location


For those looking to make money, Market Research Managers in Hartford enjoy an exceptional pay rate, 30 percent above the national average. Market Research Managers can also look forward to large paychecks in cities like San Francisco (+19 percent), Boston (+13 percent), Chicago (+7 percent), and Seattle (+7 percent). Market Research Managers in San Diego report much lower salaries than the rest of the country — 30 percent below the national average — proving that residence is a major factor in overall pay. Below-median salaries also turn up in St. Louis and Los Angeles (20 percent lower and 16 percent lower, respectively).

Market Research Manager Reviews

What is it like working as a Market Research Manager at Gfk Custom Research Inc.?

Market Research Manager in Burbank:
"Love the culture."
Pros: Great organization. Teams have high work ethic, alway reliable and dependable people.
Cons: It's a fair organization. Tons if flexiblity.

Related Job Salaries

United States (change)

Experience Affects Market Research Manager Salaries




National Average
$77,000


Skills That Affect Market Research Manager Salaries

Strategic Marketing
up arrow 19%

People Management
up arrow 15%

up arrow 6%

Market Research
up arrow 2%

Research Analysis
0%

National Average
$77,000

Data Analysis
up arrow 2%

Project Management
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 150 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
39%
10-19 years
26%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 87%
vision benefits Vision: 74% employee benefits None: 4%
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