Market Research Manager Salary

The average salary for a Market Research Manager is $75,277 per year. Most people with this job move on to other positions after 20 years in this field. Experience has a moderate effect on pay for this job. The skills that increase pay for this job the most are Strategic Marketing and People Management.
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$49,369 - $108,763

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$11.92 - $30.20

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$49,369 - $108,763  
   
Bonus
$0.00 - $15,585  
Profit Sharing
$986 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,707 - $118,539  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 717
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$11.92 - $30.20  
   
Overtime
$0.00 - $48.48  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $15,585  
   
Profit Sharing
$986 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,707 - $118,539  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 18
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

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Experience Affects Market Research Manager Salaries




National Average
$77,000


Skills That Affect Market Research Manager Salaries

Strategic Marketing
up arrow 19%

People Management
up arrow 15%

up arrow 6%

Market Research
up arrow 1%

Research Analysis
0%

National Average
$77,000

Data Analysis
up arrow 2%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 133 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
1%
1-4 years
27%
5-9 years
39%
10-19 years
27%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 86%
vision benefits Vision: 73% employee benefits None: 5%
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