Earnings for Market Research Managers in the United States come in at around $77K per year on average. Career duration is the biggest factor affecting pay for this group, followed by the particular city and the particular employer. A large number enjoy medical while most get dental coverage. Vision coverage is also available to a fair number. The majority of workers are highly satisfied with their job. Women make up a slight majority of Market Research Managers (57 percent) survey respondents. This report is based on responses to the PayScale salary survey.
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$49,909 - $110,222
$50K
$77K
$110K
MEDIAN: $76,524
10%
50%
90%

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$9.97 - $48.48
$10
$26
$48
MEDIAN: $26.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$49,909 - $110,222  
   
Bonus
$970 - $15,607  
Profit Sharing
$3,500  
Commission
$20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,612 - $118,145  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 511
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$9.97 - $48.48  
   
Overtime
$39.32  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$970 - $15,607  
   
Commission
$20,000  
Profit Sharing
$3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,612 - $118,145  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 13

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United States (change)

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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.

Common Career Paths for Market Research Manager


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Many Market Research Managers move into a Marketing Research Director role, and folks who currently hold that position report a much higher median income of $106K per year. Market Research Managers most often move into positions as Research Directors or Marketing Directors; those groups report median salaries that are $19K higher and $1K higher, respectively.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


Although the highest salaries can be found at The Nielsen Company where median pay is $89K, there is little variation in compensation; paychecks are spread only between $70K and $119K.

Popular Skills for Market Research Manager


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Business Analysis, Strategic Marketing, and People Management are correlated to pay that is significantly above average, leading to increases of 22 percent, 16 percent, and 12 percent, respectively. Those listing Powerpoint as a skill should be prepared for drastically lower pay. Online Research and Microsoft Excel also typically command lower compensation. Those educated in Data Analysis tend to be well versed in Project Management and Research Analysis. It is often found that people who know Market Research are also skilled in Research Analysis and Project Management.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Market Research Managers. Respondents with less than five years' experience take home $68K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $83K. Market Research Managers claiming one to two decades of experience make an estimated median of $97K. Professionals who have racked up more than two decades of experience enjoy comfortable salaries; at this stage, median wages are a cushy $118K.

Pay Difference by Location

National Average: $78,778

Larger city markers indicate a job is popular in that location.

For Market Research Managers, busy Seattle offers a higher-than-average pay rate, 27 percent above the national average. Market Research Managers will also find cushy salaries in Philadelphia (+24 percent), San Francisco (+17 percent), Boston (+11 percent), and Cincinnati (+11 percent). Location is a huge contributor to overall pay, with Market Research Managers in San Diego earning a whopping 28 percent below the national average. Employers in St. Louis and Orlando also lean toward paying below-median salaries (22 percent lower and 14 percent lower, respectively).

Related Job Salaries

Key Stats for Market Research Manager

Gender

Female
57 %
Male
43 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 77 votes.
Less than 1 year
2%
1-4 years
32%
5-9 years
37%
10-19 years
24%
20 years or more
5%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Market Research Manager Salaries




National Average
$79,000


Skills That Affect Market Research Manager Salaries

Business Analysis
up arrow 22%

Strategic Marketing
up arrow 16%

People Management
up arrow 12%

Statistical Analysis
up arrow 9%



up arrow 2%

Market Research
0%

Data Analysis
0%

Research Analysis
0%

Microsoft Office
0%

National Average
$79,000



Online Research
up arrow 10%

Powerpoint
up arrow 26%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 77 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
2%
1-4 years
32%
5-9 years
37%
10-19 years
24%
20 years or more
5%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 83%
vision benefits
Vision: 72%
dental benefits
None: 9%
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