The average salary for a Marketing Manager is $62,128 per year. People in this job generally don't have more than 20 years' experience. A skill in Strategic Marketing is associated with high pay for this job.

$40,171 - $96,635
(Median)
$40K
$62K
$97K
MEDIAN: $62,128
10%
50%
90%

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$11.47 - $34.34
(Median)
$11
$19
$34
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,171 - $96,635  
   
Bonus
$508 - $14,791  
Profit Sharing
$102.89 - $10,047  
Commission
$811 - $19,601  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,691 - $101,182  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 11,373
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$11.47 - $34.34  
   
Hourly Tips
$1.67  
Overtime
$14.60 - $46.63  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$508 - $14,791  
   
Commission
$811 - $19,601  
Profit Sharing
$102.89 - $10,047  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,691 - $101,182  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 1,000
United States (change)

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Job Description for Marketing Manager

A marketing manager is a person within a company who supervises and helps create the various advertising or merchandising sales campaigns the business uses to sell itself and its products. A marketing manager can be assigned to a single product, a product line, a brand, or the entire company. The manager typically must incorporate a variety of input from creative, research, advertising, and sales teams.

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Marketing Manager Tasks

  • Maintain approved internal and external mailing lists.
  • Assist in creating, recommending and implementing marketing programs and campaigns for products and services of the organization.
  • Collaborate with product managers to implement new and modified programs and initiatives.
  • Assist in developing market research studies and analyze their findings.

Common Career Paths for Marketing Manager


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Marketing Manager Job Listings

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Popular Employer Salaries for Marketing Manager

Popular Skills for Marketing Manager

Pay by Experience Level for Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $62,540

Larger city markers indicate a job is popular in that location.

Marketing Manager Reviews

What is it like working as a Marketing Manager?

Marketing Manager in Bountiful:
"Never bored in Marketing."
Pros: Having a hand in every part of the marketing mix of this little company. Responsibility over so much early in my career.
Cons: Because of the small size of this company I have responsibility over many little pieces that can at some point or another get pushed to the side or forgotten unless each is documented in detail which is so time consuming it almost is always worth it.

Marketing Manager in Minneapolis:
"Trying to stay patient."
Pros: I really enjoy working in the sports and specifically basketball industry. I feel like I have autonomy and genuinely am invested in the company as a whole.
Cons: I feel like the expectations of me are extremely high. I never quite feel like I'm doing enough even though I'm working extremely hard. I know that there are others with less experience, less work-ethic, and less responsibilities that are making more money than me and I don't feel like that's fair.

Marketing Manager in Charlottesville:
"Summary."
Pros: I have a high degree of autonomy in deciding how to market things and how to set up the tasting room.
Cons: I dislike that I am not given more responsibility such as scheduling, hiring, firing, etc.

Marketing Manager in Worcester:
"Busy, lots to cover and manage at once."
Pros: Freedom of creativity and ability to do as I see fit to benefit our growth. Being a part of a phenomenal team that works very well together in upper management.
Cons: Learning as I go. Not being certain that the decisions I make will be the "right" decisions for the company.

Marketing Manager in Boise:
"Work flexibility."
Pros: I love the flexibility I have and the ability to manage my own projects. I have very little guidance.
Cons: The commute is long and other employees can be negative at times.

Related Job Salaries

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Experience Affects Marketing Manager Salaries




National Average
$63,000


Skills That Affect Marketing Manager Salaries



Marketing Management
up arrow 3%

Market Research
up arrow 3%

Marketing Communications
0%

National Average
$63,000

Online Marketing
up arrow 1%










Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 1787 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
2%
1-4 years
34%
5-9 years
35%
10-19 years
23%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 70%
medical benefits
Vision: 58%
dental benefits
None: 15%
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