Marketing managers assess the demand for the products and services a company offers and help to identify potential customers. They develop pricing strategies and seek to maximize company profits and/or the company's share of the market. Often they monitor product development and trends that indicate the need for new products and services.
Marketing Manager Tasks
Maintain approved internal and external mailing lists.
Assist in creating, recommending and implementing marketing programs and campaigns for products and services of the organization.
Collaborate with product managers to implement new and modified programs and initiatives.
Assist in developing market research studies and analyze their findings.