Marketing managers assess the demand for the products and services a company offers and help to identify potential customers. They develop pricing strategies and seek to maximize company profits and/or the company's share of the market. Often they monitor product development and trends that indicate the need for new products and services.
Marketing Manager Tasks
Collaborate with product managers to implement new and modified programs and initiatives.
Create, recommend and implement marketing programs and campaigns for products and services of the organization.
Manage the selection, training and development of staff.
Manage and analyze results of all marketing programs and recommend changes to approach based on performance.