Marketing Research Analyst Salary

The average salary for a Marketing Research Analyst is $49,036 per year. Experience has a moderate effect on income for this job. Most people with this job move on to other positions after 10 years in this field.

$35,043 - $70,669
(Median)
$35K
$49K
$71K
MEDIAN: $49,035
10%
50%
90%

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$10.17 - $25.00
(Median)
$10
$17
$25
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$35,043 - $70,669  
   
Bonus
$0.00 - $5,500  
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,939 - $71,349  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 277
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.17 - $25.00  
   
Overtime
$14.54 - $37.74  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,500  
   
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,939 - $71,349  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 41
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Job Description for Marketing Research Analyst

A marketing research analyst is mainly responsible for interpreting information from department reports, as well as presenting recommendations based on those analyses. The marketing team works on high impact, strategic projects to attract and maintain a steady base of customers to the company.

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Marketing Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Marketing Research Analyst


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Market Research Analyst Job Listings

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Popular Skills for Marketing Research Analyst

Pay Difference by Location

National Average: $48,621

Larger city markers indicate a job is popular in that location.

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Experience Affects Marketing Research Analyst Salaries

Experienced
up arrow 30%

Mid-Career
up arrow 18%

National Average
$49,000


Skills That Affect Marketing Research Analyst Salaries

SAS
up arrow 9%

Data Analysis
up arrow 2%

SPSS
up arrow 1%

Market Research
0%

National Average
$49,000

Microsoft Excel
up arrow 4%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 44 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
13%
1-4 years
63%
5-9 years
16%
10-19 years
6%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 69%
medical benefits
Vision: 52%
dental benefits
None: 15%
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