Marketing Research Analyst Salary

The average salary for a Marketing Research Analyst is $50,933 per year. Pay for this job rises steadily for more experienced workers, but goes down significantly for the few employees with more than 20 years' experience. Most people with this job move on to other positions after 10 years in this field.

$36,969 - $72,491
$37K
$51K
$72K
MEDIAN: $50,933
10%
50%
90%

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$10.64 - $32.32
$11
$18
$32
MEDIAN: $17.80
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$36,969 - $72,491  
   
Bonus
$0.00 - $8,048  
Profit Sharing
$1,350  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,204 - $74,225  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 225
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$10.64 - $32.32  
   
Overtime
$3.14 - $39.92  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $8,048  
   
Profit Sharing
$1,350  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,204 - $74,225  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 31

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United States (change)

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Job Description for Marketing Research Analyst

A marketing research analyst is mainly responsible for interpreting information from department reports, as well as presenting recommendations based on those analyses. The marketing team works on high impact, strategic projects to attract and maintain a steady base of customers to the company.

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Marketing Research Analyst Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

Common Career Paths for Marketing Research Analyst


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Popular Skills for Marketing Research Analyst

Pay by Experience Level for Marketing Research Analyst

Pay by Experience for a Marketing Research Analyst has a positive trend. An entry-level Marketing Research Analyst with less than 5 years of experience can expect to earn an average total compensation of $49,000 based on 222 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Research Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $62,000 based on 37 salaries. An experienced Marketing Research Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $80,000 based on 19 salaries. A Marketing Research Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $64,000 based on 7 salaries.

Pay Difference by Location

National Average: $50,161

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Marketing Research Analyst

Gender

Female
54 %
Male
46 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 17 votes.
Less than 1 year
15%
1-4 years
64%
5-9 years
13%
10-19 years
5%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Research Analyst Salaries

▲59%

Late-Career
▲27%

▲23%

National Average
$50,000

▼3%

Skills That Affect Marketing Research Analyst Salaries

SAS
▲6%

▲5%

National Average
$50,000




Strategic Marketing
▼4%

Research Analysis
▼19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 17 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
15%
1-4 years
64%
5-9 years
13%
10-19 years
5%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 70%
vision benefits
Vision: 54%
no benefits
None: 13%
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