Marketing Research Analyst Salary

The average salary for a Marketing Research Analyst is $49,105 per year. Most people with this job move on to other positions after 10 years in this field. A skill in SAS is associated with high pay for this job.

$34,820 - $69,701
(Median)
$35K
$49K
$70K
MEDIAN: $49,105
10%
50%
90%

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$10.08 - $26.79
(Median)
$10
$18
$27
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$34,820 - $69,701  
   
Bonus
$0.00 - $5,089  
Profit Sharing
$419.22 - $7,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,464 - $69,843  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 257
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$10.08 - $26.79  
   
Overtime
$15.21 - $36.84  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,089  
   
Profit Sharing
$419.22 - $7,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,464 - $69,843  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 45
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Job Description for Marketing Research Analyst

A marketing research analyst is mainly responsible for interpreting information from department reports, as well as presenting recommendations based on those analyses. The marketing team works on high impact, strategic projects to attract and maintain a steady base of customers to the company.

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Marketing Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Marketing Research Analyst


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Market Research Analyst Job Listings

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Popular Skills for Marketing Research Analyst

Pay Difference by Location

Related Job Salaries

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Experience Affects Marketing Research Analyst Salaries

Experienced
up arrow 28%

Mid-Career
up arrow 17%

National Average
$49,000


Skills That Affect Marketing Research Analyst Salaries

SAS
up arrow 14%

Data Analysis
up arrow 3%

SPSS
up arrow 1%

Market Research
0%

National Average
$49,000

Microsoft Excel
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 55 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
13%
1-4 years
61%
5-9 years
18%
10-19 years
6%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 71%
vision benefits Vision: 54% employee benefits None: 15%
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