A marketing research analyst works for a company to gather data on competitors' sale information to analyze prices and methods of marketing or distribution. The marketing research analyst conducts research on market conditions in a target area, and will analyze customer preferences to figure out the potential sales of a new product or service that the company might offer. The marketing research analyst will track and analyze marketing trends and sales to forecast future results and prepare reports to measure the effectiveness of marketing campaigns. He or she will also assist in the development of new marketing plans. A good candidate will have a high school diploma and, beyond that, a bachelor's degree in business, marketing, or a related field. A few years of experience in market research are required. A successful marketing research analyst will have excellent communication skills and will be able to listen carefully and speak or write to effectively and clearly present information. A good marketing research analyst will be familiar with the SPSS computer program in order to organize and analyze quantitative data, and will be able to create graphs, charts, and illustrations to present that data in a creative, user-friendly format. Excellent attention to detail is necessary in order to present an accurate image of market conditions, as well as organizational and time management skills. A market research analyst should be able to work independently with little supervision. The position requires standard business hours, and a marketing research analyst can expect to be in the office from Monday through Friday, reporting to work in the morning and leaving early in the evening.
Marketing Research Analyst Tasks
- Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
- Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
- Assist in the development of marketing plans.
- Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.