The average salary for a Marketing Research Analyst is $51,208 per year. Pay for this job rises steadily for more experienced workers, but goes down significantly for the few employees with more than 20 years' experience. Most people with this job move on to other positions after 10 years in this field.

$36,775 - $74,083
(Median)
$37K
$51K
$74K
MEDIAN: $51,208
10%
50%
90%

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$11.26 - $40.85
(Median)
$11
$18
$41
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$36,775 - $74,083  
   
Bonus
$0.00 - $7,900  
Profit Sharing
$1,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,886 - $77,594  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 214
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.26 - $40.85  
   
Overtime
$29.27  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,900  
   
Profit Sharing
$1,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,886 - $77,594  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 26
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Job Description for Marketing Research Analyst

A marketing research analyst is mainly responsible for interpreting information from department reports, as well as presenting recommendations based on those analyses. The marketing team works on high impact, strategic projects to attract and maintain a steady base of customers to the company.

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Marketing Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Marketing Research Analyst


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Popular Skills for Marketing Research Analyst

Pay by Experience Level for Marketing Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $50,222

Larger city markers indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Marketing Research Analyst Salaries

Experienced
up arrow 59%


Late-Career
up arrow 19%

National Average
$50,000


Skills That Affect Marketing Research Analyst Salaries

SAS
up arrow 6%

SPSS
up arrow 2%

National Average
$50,000

Data Analysis
up arrow 2%

Market Research
up arrow 4%

Microsoft Excel
up arrow 4%

Research Analysis
up arrow 18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 17 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
15%
1-4 years
62%
5-9 years
15%
10-19 years
6%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 70%
medical benefits
Vision: 56%
dental benefits
None: 13%
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