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Marketing Research Analyst Salary (United States)

A Marketing Research Analyst earns an average salary of $47,306 per year. Most people with this job move on to other positions after 10 years in this career.
Marketing Research Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$33,989 - $69,035
(Median)
34K
47K
57K
69K
MEDIAN: $47,305
10%
50%
75%
90%
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Marketing Research Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.10 - $28.91
(Median)
10
15
19
23
29
MEDIAN: $19.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$33,989 - $69,035  
   
Bonus
$0.00 - $5,198  
Profit Sharing
$397.32 - $14,681  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,833 - $69,608  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 358
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.10 - $28.91  
   
Overtime
$15.32 - $46.50  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $5,198  
   
Profit Sharing
$397.32 - $14,681  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,833 - $69,608  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 53
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Job Description for Marketing Research Analyst

A marketing research analyst works for a company to gather data on competitors' sale information to analyze prices and methods of marketing or distribution. The marketing research analyst conducts research on market conditions in a target area, and will analyze customer preferences to figure out the potential sales of a new product or service that the company might offer. The marketing research analyst will track and analyze marketing trends and sales to forecast future results and prepare reports to measure the effectiveness of marketing campaigns. He or she will also assist in the development of new marketing plans. A good candidate will have a high school diploma and, beyond that, a bachelor's degree in business, marketing, or a related field. A few years of experience in market research are required. A successful marketing research analyst will have excellent communication skills and will be able to listen carefully and speak or write to effectively and clearly present information. A good marketing research analyst will be familiar with the SPSS computer program in order to organize and analyze quantitative data, and will be able to create graphs, charts, and illustrations to present that data in a creative, user-friendly format. Excellent attention to detail is necessary in order to present an accurate image of market conditions, as well as organizational and time management skills. A market research analyst should be able to work independently with little supervision. The position requires standard business hours, and a marketing research analyst can expect to be in the office from Monday through Friday, reporting to work in the morning and leaving early in the evening.
Marketing Research Analyst Tasks
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Marketing Research Analyst

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Market Research Analyst Job Listings

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Popular Skills for Marketing Research Analyst

Pay Difference By Location

New York
up arrow 3%
National Average
$47,000
Chicago
up arrow 1%
Larger circles over a city indicate a job is popular in that location.

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Experience Affects Marketing Research Analyst Salaries

Mid-Career
up arrow 20%
National Average
$47,000

Skills That Affect Marketing Research Analyst Salaries

Data Analysis
up arrow 10%
Market Research
up arrow 6%
SPSS
up arrow 2%
National Average
$47,000
Microsoft Excel
up arrow 3%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 126 votes.

Gender

Female
56%
female alumni
 
Male
44%
male alumni

Years of Experience

Less than 1 year
13%
1-4 years
64%
5-9 years
17%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 72%
vision benefits Vision: 54% employee benefits None: 15%