Marketing Research Analyst Salary

A Marketing Research Analyst earns an average salary of $48,924 per year. Experience has a moderate effect on pay for this job. A skill in SAS is associated with high pay for this job. Most people move on to other jobs if they have more than 10 years' experience in this field.

$34,680 - $69,995

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$10.01 - $25.66

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$34,680 - $69,995  
   
Bonus
$0.00 - $5,127  
Profit Sharing
$419.22 - $7,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,946 - $69,636  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 251
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.01 - $25.66  
   
Overtime
$15.32 - $36.71  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,127  
   
Profit Sharing
$419.22 - $7,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,946 - $69,636  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 45
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Job Description for Marketing Research Analyst

A marketing research analyst is mainly responsible for interpreting information from department reports, as well as presenting recommendations based on those analyses. The marketing team works on high impact, strategic projects to attract and maintain a steady base of customers to the company.

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Marketing Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Marketing Research Analyst


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Popular Skills for Marketing Research Analyst

Pay Difference by Location

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Experience Affects Marketing Research Analyst Salaries

Experienced
up arrow 30%

Mid-Career
up arrow 18%

National Average
$49,000


Skills That Affect Marketing Research Analyst Salaries

SAS
up arrow 14%

Data Analysis
up arrow 4%

SPSS
up arrow 2%

Market Research
0%

National Average
$49,000

Microsoft Excel
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 47 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
13%
1-4 years
60%
5-9 years
18%
10-19 years
6%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 70%
vision benefits Vision: 53% employee benefits None: 15%
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