A Media Planner / Buyer earns an average salary of $48,374 per year. Most people with this job move on to other positions after 20 years in this field. A skill in Strategic Planning is associated with high pay for this job. Pay for this job rises steadily for more experienced workers, but goes down noticeably for the few employees with more than 20 years' experience.

$35,663 - $63,770
MEDIAN: $48,373

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$35,663 - $63,770  
$983 - $5,000  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$36,516 - $64,891  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 71
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Job Description for Media Planner / Buyer

  • Conduct research to determine what forms of media will reach the company's target audience.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Work with the company and the creative team to determine the best advertising strategies.
  • Ensure advertising campaigns remain within the company's budget.

Common Career Paths for Media Planner / Buyer

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Pay by Experience Level for Media Planner / Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.

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Experience Affects Media Planner / Buyer Salaries

up arrow 13%

up arrow 10%

up arrow 1%

National Average

up arrow 3%

Skills That Affect Media Planner / Buyer Salaries

Strategic Planning
up arrow 10%

up arrow 2%

National Average

up arrow 14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 9 votes.


76 %
24 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 73%
medical benefits
Vision: 60%
dental benefits
None: 13%