Media Planner / Buyer Salary

A Media Planner / Buyer earns an average salary of $42,297 per year. Most people with this job move on to other positions after 10 years in this field. A skill in Negotiation is associated with high pay for this job. For the first five to ten years in this position, pay increases somewhat, but any additional experience does not have a big effect on pay.

$31,942 - $58,350

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$10.14 - $44.38

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$31,942 - $58,350  
   
Bonus
$0.00 - $4,958  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,536 - $61,240  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 178
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$10.14 - $44.38  
   
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$0.00 - $4,958  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,536 - $61,240  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 11
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Job Description for Media Planner / Buyer

  • Conduct research to determine what forms of media will reach the company’s target audience.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Work with the company and the creative team to determine the best advertising strategies.
  • Ensure advertising campaigns remain within the company’s budget.

Common Career Paths for Media Planner / Buyer


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Media Planner / Buyer Job Listings

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Pay by Experience Level for Media Planner / Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Related Job Salaries

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Experience Affects Media Planner / Buyer Salaries

Mid-Career
up arrow 14%

Late-Career
up arrow 13%

Experienced
up arrow 10%

National Average
$43,000

Entry-Level
up arrow 4%

Skills That Affect Media Planner / Buyer Salaries

Negotiation
up arrow 13%

Strategic Planning
up arrow 4%

National Average
$43,000

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 33 votes.

Gender

Female
80 %
Male
20 %

Years of Experience

Less than 1 year
1%
1-4 years
68%
5-9 years
21%
10-19 years
7%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 77%
vision benefits Vision: 53% employee benefits None: 8%
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