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Media Planner / Buyer Salary

A Media Planner / Buyer earns an average salary of $41,523 per year. Most people with this job move on to other positions after 10 years in this field. A skill in Negotiation is associated with high pay for this job. For the first five to ten years in this position, pay increases somewhat, but any additional experience does not have a big effect on pay.
$30,826 - $56,278
(Median)
$31K
$42K
$56K
MEDIAN: $41,522
10%
50%
90%

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$10.14 - $44.38
(Median)
$10
$23
$44
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$30,826 - $56,278  
   
Bonus
$0.00 - $4,960  
Profit Sharing
$504 - $5,139  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,061 - $59,648  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 223
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$10.14 - $44.38  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $4,960  
   
Profit Sharing
$504 - $5,139  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,061 - $59,648  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 11
United States (change)

Job Description for Media Planner / Buyer

  • Conduct research to determine what forms of media will reach the company’s target audience.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Work with the company and the creative team to determine the best advertising strategies.
  • Ensure advertising campaigns remain within the company’s budget.

Common Career Paths for Media Planner / Buyer


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Media Planner / Buyer Job Listings

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Pay by Experience Level for Media Planner / Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Related Job Salaries

Experience Affects Media Planner / Buyer Salaries

Experienced
up arrow 16%

Late-Career
up arrow 15%

Mid-Career
up arrow 12%

National Average
$43,000

Entry-Level
up arrow 4%

Skills That Affect Media Planner / Buyer Salaries

Negotiation
up arrow 14%

National Average
$43,000

Strategic Planning
up arrow 3%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 45 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
2%
1-4 years
69%
5-9 years
21%
10-19 years
6%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 78%
vision benefits Vision: 53% employee benefits None: 9%