What am I worth?
Get a free salary report »
What should I pay?
Pay the right way »

Marketing Director Salary

Marketing Directors in search of top-notch pay will find it at Hewlett-Packard Company, where the median salary of $214K trumps the $79K annually-national average for those in this profession. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$40,496 - $139,967
(Median)
$40K
$79K
$140K
MEDIAN: $79,258
10%
50%
90%

Add this chart to your site: 640px    300px

$11.71 - $31.49
(Median)
$12
$17
$31
MEDIAN: $17.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$40,496 - $139,967  
   
Bonus
$98.67 - $29,482  
Profit Sharing
$981 - $15,221  
Commission
$0.00 - $20,897  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,057 - $155,972  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 9,585
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$11.71 - $31.49  
   
Overtime
$14.74 - $41.20  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$98.67 - $29,482  
   
Commission
$0.00 - $20,897  
Profit Sharing
$981 - $15,221  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,057 - $155,972  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 718

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Marketing Director

Marketing managers are charged with the day-to-day marketing functions in organizations or businesses. They maintain awareness of changes in markets to implement advertising strategies that reflect current trends, in addition to acting as expert to leadership on effective marketing techniques. Job specifics vary according to the employer's needs.

Read More...

Marketing Director Tasks

  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.

Common Career Paths for Marketing Director


Add this chart to your site:   640px 640px    300px 300px


Marketing Directors do not often transition into Senior Vice President of Marketing roles. The role averages $188K per year. The most common career progression for Marketing Directors leads to becoming a Marketing VP, where average pay is $148K annually. However, many Marketing Directors also opt to become Marketing Communications Directors. Typically, a Marketing Communications Director brings home $73K.

Marketing Director Job Listings

Search for more jobs:

Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Survey results imply that Marketing Directors deploy a substantial tool kit of skills at work. Most notably, facility with Product Marketing, Strategic Planning, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 34 percent, 19 percent, and 14 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Microsoft Office and Social Media Marketing also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Marketing Communications and Advertising.

Pay by Experience Level for Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Directors generally obtain higher compensation for more plentiful past experience. The average beginner in this position makes around $49K, but folks who have been around for five to 10 years see a markedly higher median salary of $75K. Those with 10 to 20 years of experience under their belts can expect their paychecks to flourish around the six-figure median of $101K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $107K.

Pay Difference by Location


Surpassing the national average by 60 percent, Marketing Directors in San Francisco receive some of the highest pay in the country. Marketing Directors can also look forward to large paychecks in cities like Boston (+51 percent), New York (+46 percent), Seattle (+43 percent), and Chicago (+37 percent). Trailing the national average by 3 percent, Denver is the market with the smallest paychecks. Employers in San Diego and Austin also lean toward paying below-median salaries (2 percent lower and 1 percent lower, respectively).

Marketing Director Reviews

What is it like working as a Marketing Director?

Marketing Director in Indianapolis:
"Multi-Corporation Marketing Manager."
Pros: Large variety of responsibilities that change tasks daily. Fun coworkers. Some travel.
Cons: Low pay. Minimal vacation time. High stress. Lots of red tape.

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

Related Job Salaries

United States (change)

Experience Affects Marketing Director Salaries



National Average
$80,000



Skills That Affect Marketing Director Salaries




Marketing Management
up arrow 4%

Branding
0%

Online Marketing
0%

National Average
$80,000

Market Research
up arrow 3%

Marketing Communications
up arrow 4%

Project Management
up arrow 4%







Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1869 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
25%
10-19 years
40%
20 years or more
15%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 69%
vision benefits Vision: 54% employee benefits None: 15%
ADVERTISEMENT