Hewlett-Packard Company lures Marketing Directors with larger-than-average paychecks: Marketing Directors at this company make a median salary of $210K, much more than the $82K per year-national average for those in this area of work. Those in search of high salaries should also consider Microsoft Corp, L'Oreal USA, and Dell, Inc., top-paying firms where Marketing Directors rake in a massive $190K, $169K, or $167K, respectively. This overview is based on answers to PayScale's salary questionnaire.

$43,390 - $144,133
$43K
$82K
$140K
MEDIAN: $81,676
10%
50%
90%

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$11.87 - $30.72
$12
$18
$31
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$43,390 - $144,133  
   
Bonus
$960 - $30,107  
Profit Sharing
$125.84 - $24,318  
Commission
$740 - $31,053  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,322 - $157,055  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 7,888
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$11.87 - $30.72  
   
Hourly Tips
$2.35  
Overtime
$15.18 - $37.41  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$960 - $30,107  
   
Commission
$740 - $31,053  
Profit Sharing
$125.84 - $24,318  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,322 - $157,055  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 624

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Director

Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.

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Marketing Director Tasks

  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.
  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.

Common Career Paths for Marketing Director


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While Marketing Directors do not often become Senior Vice Presidents of Marketing, the job pays $191K per year on average. The most common promotion for Marketing Directors is Marketing VP, a position that typically pays $149K annually. Another standard transition for Marketing Directors seeking advancement is to assume a Marketing Communications Director role, where pay is often $74K.

Marketing Director Job Listings

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Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Marketing Directors seem to require a rather large skill set. Most notably, facility with Product Marketing, Strategic Marketing, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 27 percent, 18 percent, and 9 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Media / Public Relations and Social Media Marketing also typically command lower compensation. Most people who know Marketing Management also know Marketing Communications and Branding.

Pay by Experience Level for Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Although individuals who have less than five years' experience earn $51K on average, people with five to 10 years benefit from a notably larger average of $78K. Professionals who spend a good 10 to 20 years in the workforce haul in an average of $102K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $109K.

Pay Difference by Location

National Average: $81,614

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Marketing Directors, 69 percent above the national average. Marketing Directors will also find cushy salaries in Boston (+45 percent), New York (+40 percent), Seattle (+35 percent), and Chicago (+33 percent).

Marketing Director Reviews

Q: What is it like working as a Marketing Director?

Marketing Director in Dallas:
"Demanding Schedule with Great Opportunity and Freedom."
Pros: I love the fact that my position has challenged me to take strides forward in educating myself in the digital marketing space. I love taking what I have learned and using my own creativity to implement these tactics as well as educating my team on these new methods.
Cons: The only thing I dislike is feeling like I am undervalued. I have a feeling that this misunderstanding stems from the lack of comprehension behind what it is I do. People know it works, but do not understand what it has taken to get us there.

Marketing Director in Indianapolis:
"Multi-Corporation Marketing Manager."
Pros: Large variety of responsibilities that change tasks daily. Fun coworkers. Some travel.
Cons: Low pay. Minimal vacation time. High stress. Lots of red tape.

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

Marketing Director in Duluth:
"Being Creative And Innovative."
Pros: A great marketing team. We have established a great culture for our department.
Cons: We are known to be the department that spends money and are not acknowledged for our marketing efforts.

Related Job Salaries

Key Stats for Marketing Director

Gender

Female
65 %
Male
35 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1192 votes.
Less than 1 year
1%
1-4 years
18%
5-9 years
26%
10-19 years
38%
20 years or more
17%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Director Salaries



National Average
$82,000



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1192 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
26%
10-19 years
38%
20 years or more
17%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 69%
vision benefits
Vision: 57%
dental benefits
None: 16%
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