Marketing Director Salary

The national average salary for Marketing Directors is $79K annually; by contrast, Hewlett-Packard Company pays at a significantly higher rate, offering average pay of $210K. Respondents to the PayScale salary survey provided the data for this report.

$40,630 - $139,486
(Median)
$41K
$79K
$140K
MEDIAN: $79,164
10%
50%
90%

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$11.72 - $30.75
(Median)
$12
$17
$31
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$40,630 - $139,486  
   
Bonus
$96.72 - $29,142  
Profit Sharing
$975 - $14,960  
Commission
$0.00 - $20,692  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,149 - $154,576  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 9,818
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$11.72 - $30.75  
   
Overtime
$14.65 - $40.82  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$96.72 - $29,142  
   
Commission
$0.00 - $20,692  
Profit Sharing
$975 - $14,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,149 - $154,576  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 727
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Job Description for Marketing Director

Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.

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Marketing Director Tasks

  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.

Common Career Paths for Marketing Director


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While not commonly seen, Marketing Directors who transition into a Senior Vice President of Marketing position may see a rise in pay. The median salary for Senior Vice Presidents of Marketing is $186K per year. With an annual salary of $148K, Marketing VP is the most common role for Marketing Directors to subsequently assume on their way up the ladder. Transitioning into a Marketing Communications Director role — which usually pays $73K — is also typical for Marketing Directors, though less common by comparison.

Marketing Director Job Listings

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Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Survey results imply that Marketing Directors deploy a substantial tool kit of skills at work. Most notably, facility with Product Marketing, Strategic Planning, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 34 percent, 17 percent, and 14 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Microsoft Office and Social Media Marketing also typically command lower compensation. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications and Advertising.

Pay by Experience Level for Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Marketing Directors. Respondents with less than five years' experience take home $49K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $74K. Between one and two decades on the job, average salaries pass the six-figure mark at around $101K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $107K.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Marketing Directors, 62 percent above the national average. Marketing Directors can also look forward to large paychecks in cities like Boston (+52 percent), New York (+44 percent), Seattle (+41 percent), and Chicago (+38 percent). The lowest-paying market is Austin, which sits 2 percent below the national average.

Marketing Director Reviews

What is it like working as a Marketing Director?

Marketing Director in Indianapolis:
"Multi-Corporation Marketing Manager."
Pros: Large variety of responsibilities that change tasks daily. Fun coworkers. Some travel.
Cons: Low pay. Minimal vacation time. High stress. Lots of red tape.

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

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Experience Affects Marketing Director Salaries



National Average
$80,000



Skills That Affect Marketing Director Salaries




Marketing Management
up arrow 4%

Online Marketing
up arrow 1%

National Average
$80,000

Branding
up arrow 1%

Market Research
up arrow 3%

Marketing Communications
up arrow 4%

Project Management
up arrow 4%







Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1746 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
26%
10-19 years
40%
20 years or more
15%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 69%
vision benefits Vision: 54% employee benefits None: 15%
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