Browse Categories

Marketing Director Salary

Though nationally Marketing Directors make an average $79K per year, those in this field can find the most generous pay at Hewlett-Packard Company, where the average salary is around $205K. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
$40,222 - $138,595
(Median)
40K
54K
79K
110K
140K
MEDIAN: $78,713
10%
25%
50%
75%
90%

Add this chart to your site: 640px    300px

$11.61 - $31.53
(Median)
12
17
24
32
MEDIAN: $17.00
10%
50%
75%
90%

Add this chart to your site: 640px    300px

Show Annual Salary Show Hourly Rate

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$40,222 - $138,595  
   
Bonus
$151.21 - $29,449  
Profit Sharing
$983 - $14,874  
Commission
$0.00 - $20,521  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,003 - $155,307  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 9,282
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$11.61 - $31.53  
   
Overtime
$15.09 - $41.05  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$151.21 - $29,449  
   
Commission
$0.00 - $20,521  
Profit Sharing
$983 - $14,874  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,003 - $155,307  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 686
United States (change)

Job Description for Marketing Director

Marketing managers are charged with the day-to-day marketing functions in organizations or businesses. They maintain awareness of changes in markets to implement advertising strategies that reflect current trends, in addition to acting as expert to leadership on effective marketing techniques. Job specifics vary according to the employer's needs.

Read More...

Marketing Director Tasks

  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.

Common Career Paths for Marketing Director


Add this chart to your site:   640px 640px    300px 300px


Marketing Directors who advance into the role of a Senior Vice President of Marketing are fairly uncommon. Senior Vice Presidents of Marketing on average earn $188K per year. Becoming a Marketing VP is, more often than not, the most common role that Marketing Directors move into when they're ready for the next step in their career. The average salary for the position is $148K. Another frequent advance is for Marketing Directors to assume a Marketing Communications Director role; in this role, workers often earn $73K.

Marketing Director Job Listings

Search for more jobs:

Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Product Marketing, Strategic Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 37 percent, 12 percent, and 4 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Microsoft Word and Microsoft Office also typically command lower compensation. Those educated in Marketing Management tend to be well versed in Marketing Communications and Advertising.

Pay by Experience Level for Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Directors with a rich background of experience are typically rewarded with larger paychecks. Workers in their first five years can expect to earn $48K, but people who have been around for five to 10 years earn a noticeably bigger sum of $74K. Experienced professionals who have spent one to two decades on the job can score lucrative paychecks that average out to $101K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $107K.

Pay Difference by Location


With a pay rate for Marketing Directors that is 59 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Marketing Directors will also find cushy salaries in New York (+46 percent), Boston (+45 percent), Seattle (+45 percent), and Chicago (+37 percent). Those in the field find the lowest salaries in Austin, 6 percent below the national average.

Marketing Director Reviews

What is it like working as a Marketing Director?

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

Marketing Director in Duluth:
"Being Creative And Innovative."
Pros: A great marketing team. We have established a great culture for our department.
Cons: We are known to be the department that spends money and are not acknowledged for our marketing efforts.

Related Job Salaries

Experience Affects Marketing Director Salaries



National Average
$80,000



Skills That Affect Marketing Director Salaries



Marketing Management
up arrow 4%

Online Marketing
up arrow 1%

Branding
0%

National Average
$80,000

Market Research
up arrow 3%

Marketing Communications
up arrow 4%









Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 2100 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
25%
10-19 years
41%
20 years or more
15%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 69%
vision benefits Vision: 54% employee benefits None: 15%