Marketing Director Salary

The nationwide average salary for Marketing Directors is $79K annually, but those working at Hewlett-Packard Company can pull down an average $210K. The information for this snapshot was generated by responses to the PayScale salary survey.

$40,672 - $139,612

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$11.74 - $30.90

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$40,672 - $139,612  
   
Bonus
$95.97 - $29,229  
Profit Sharing
$977 - $15,067  
Commission
$0.00 - $20,526  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,213 - $154,633  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 9,846
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$11.74 - $30.90  
   
Overtime
$14.65 - $40.82  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$95.97 - $29,229  
   
Commission
$0.00 - $20,526  
Profit Sharing
$977 - $15,067  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,213 - $154,633  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 729
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Job Description for Marketing Director

Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.

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Marketing Director Tasks

  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.

Common Career Paths for Marketing Director


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While not commonly seen, Marketing Directors who transition into a Senior Vice President of Marketing position may see a rise in pay. The median salary for Senior Vice Presidents of Marketing is $186K per year. A Marketing VP role is the most common promotion for Marketing Directors moving up the ladder, and pay for the position tends to be around the $148K mark. Another typical, albeit less common, transition for Marketing Directors is a Marketing Communications Director position, where earnings are usually $73K.

Marketing Director Job Listings

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Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Marketing Directors report using a large range of skills on the job. Most notably, facility with Product Marketing, Strategic Planning, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 33 percent, 17 percent, and 14 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Social Media Marketing and Event Planning also typically command lower compensation. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications and Advertising.

Pay by Experience Level for Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Directors generally obtain higher compensation for more plentiful past experience. Although individuals who have less than five years' experience earn $49K on average, people with five to 10 years benefit from a notably larger average of $75K. Professionals who spend a good 10 to 20 years in the workforce haul in an average of $101K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $107K.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Marketing Directors, 63 percent above the national average. Marketing Directors can also look forward to large paychecks in cities like Boston (+52 percent), New York (+44 percent), Seattle (+41 percent), and Chicago (+37 percent). Austin is the lowest-paying area, 2 percent south of the national average.

Marketing Director Reviews

What is it like working as a Marketing Director?

Marketing Director in Indianapolis:
"Multi-Corporation Marketing Manager."
Pros: Large variety of responsibilities that change tasks daily. Fun coworkers. Some travel.
Cons: Low pay. Minimal vacation time. High stress. Lots of red tape.

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

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Experience Affects Marketing Director Salaries



National Average
$80,000



Skills That Affect Marketing Director Salaries




Marketing Management
up arrow 4%

Online Marketing
up arrow 1%

National Average
$80,000

Branding
up arrow 1%

Market Research
up arrow 3%

Marketing Communications
up arrow 4%

Project Management
up arrow 4%







Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1712 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
26%
10-19 years
40%
20 years or more
15%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 69%
vision benefits Vision: 55% employee benefits None: 15%
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