Marketing Director Salary

The nationwide average salary for Marketing Directors is $81K per year, but those working at Hewlett-Packard Company can pull down an average $210K. Soaring salaries can also be found at Microsoft Corp, L'Oreal USA, and International Business Machines (IBM) Corp., where earnings of $179K, $169K, or $150K are standard for Marketing Directors. This overview is based on answers to PayScale's salary questionnaire.

$41,245 - $145,256
(Median)
$41K
$81K
$150K
MEDIAN: $80,921
10%
50%
90%

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$11.89 - $31.99
(Median)
$12
$18
$32
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$41,245 - $145,256  
   
Bonus
$148.89 - $30,515  
Profit Sharing
$961 - $19,772  
Commission
$0.00 - $24,804  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,786 - $161,930  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 10,969
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$11.89 - $31.99  
   
Hourly Tips
$0.83  
Overtime
$12.68 - $40.41  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$148.89 - $30,515  
   
Commission
$0.00 - $24,804  
Profit Sharing
$961 - $19,772  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,786 - $161,930  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 823
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Job Description for Marketing Director

Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.

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Marketing Director Tasks

  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.

Common Career Paths for Marketing Director


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Though some Marketing Directors move into positions like Senior Vice President of Marketing (where the average salary is $193K), this progression is not the norm. The most common promotion for Marketing Directors is Marketing VP, a position that typically pays $149K annually. Another standard transition for Marketing Directors seeking advancement is to assume a Marketing Communications Director role, where pay is often $73K.

Marketing Director Job Listings

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Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Marketing Directors report using a deep pool of skills on the job. Most notably, facility with Product Marketing, Strategic Marketing, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 34 percent, 19 percent, and 13 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Event Planning and Social Media Marketing also typically command lower compensation. Most people experienced in Marketing Management also know Marketing Communications and Advertising.

Pay by Experience Level for Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. The average beginner in this position makes around $50K, but folks who have been around for five to 10 years see a markedly higher median salary of $76K. Those with 10 to 20 years of experience under their belts can expect their paychecks to flourish around the six-figure median of $103K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $109K.

Pay Difference by Location

National Average: $81,453

Larger city markers indicate a job is popular in that location.

With a pay rate for Marketing Directors that is 70 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Marketing Directors will also find cushy salaries in Boston (+53 percent), New York (+44 percent), Seattle (+39 percent), and Chicago (+37 percent). Denver is home to the smallest salaries in the field, lagging the national average by 1 percent.

Marketing Director Reviews

What is it like working as a Marketing Director?

Marketing Director in Indianapolis:
"Multi-Corporation Marketing Manager."
Pros: Large variety of responsibilities that change tasks daily. Fun coworkers. Some travel.
Cons: Low pay. Minimal vacation time. High stress. Lots of red tape.

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

Related Job Salaries

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Experience Affects Marketing Director Salaries



National Average
$81,000



Skills That Affect Marketing Director Salaries





National Average
$81,000

Branding
up arrow 2%

Online Marketing
up arrow 2%

Marketing Communications
up arrow 4%

Market Research
up arrow 4%








Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1780 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
1%
1-4 years
17%
5-9 years
26%
10-19 years
40%
20 years or more
16%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 69%
medical benefits
Vision: 56%
dental benefits
None: 15%
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