Marketing Director Salary

Marketing Directors usually earn approximately $79K annually in the United States, but Hewlett-Packard Company offers a significantly higher median of $210K. The data for this synopsis comes from respondents who took the PayScale salary survey.

$40,448 - $139,942
(Median)
$40K
$79K
$140K
MEDIAN: $79,317
10%
50%
90%

Add this chart to your site: 640px    300px

$11.85 - $31.72
(Median)
$12
$17
$32
MEDIAN: $17.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$40,448 - $139,942  
   
Bonus
$100.52 - $29,555  
Profit Sharing
$985 - $15,108  
Commission
$0.00 - $24,373  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,101 - $156,200  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 9,507
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$11.85 - $31.72  
   
Overtime
$14.88 - $40.92  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$100.52 - $29,555  
   
Commission
$0.00 - $24,373  
Profit Sharing
$985 - $15,108  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,101 - $156,200  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 706

Find Out Exactly What You Should Be Paid

United States (change)

- OR -

Log in with LinkedIn

Comp Managers Click Here »

Job Description for Marketing Director

Marketing managers are charged with the day-to-day marketing functions in organizations or businesses. They maintain awareness of changes in markets to implement advertising strategies that reflect current trends, in addition to acting as expert to leadership on effective marketing techniques. Job specifics vary according to the employer's needs.

Read More...

Marketing Director Tasks

  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.

Common Career Paths for Marketing Director


Add this chart to your site:   640px 640px    300px 300px


Though some Marketing Directors move into positions like Senior Vice President of Marketing (where the average salary is $188K), this progression is not the norm. As Marketing Directors progress in their field, many go on to become Marketing VPs. In fact, this transition is more common than anything else, and pay for the position is usually $148K per year. Another common career choice for Marketing Directors is to move into a Marketing Communications Director role. Typically, Marketing Communications Directors get paid $73K.

Marketing Director Job Listings

Search for more jobs:

Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Product Marketing, Strategic Planning, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 36 percent, 20 percent, and 13 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Microsoft Office and Microsoft Excel also typically command lower compensation. Most people experienced in Marketing Management also know Marketing Communications and Advertising.

Pay by Experience Level for Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Marketing Directors. Salaries for the relatively untried average out to around $49K, but survey participants with five to 10 years of experience earn a significantly higher median of $75K. Six-figure salaries surface after one to two decades on the job — experienced professionals in this group reap a six-figure median of $101K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $108K.

Pay Difference by Location


Home to some of the best pay for Marketing Directors, San Francisco offers exceptional salaries, 59 percent above the national average. Marketing Directors can also look forward to large paychecks in cities like Boston (+48 percent), New York (+46 percent), Seattle (+42 percent), and Chicago (+36 percent). Those in the field find the lowest salaries in Denver, 4 percent below the national average.

Marketing Director Reviews

What is it like working as a Marketing Director?

Marketing Director in Indianapolis:
"Multi-Corporation Marketing Manager."
Pros: Large variety of responsibilities that change tasks daily. Fun coworkers. Some travel.
Cons: Low pay. Minimal vacation time. High stress. Lots of red tape.

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

Related Job Salaries

United States (change)

Experience Affects Marketing Director Salaries



National Average
$80,000



Skills That Affect Marketing Director Salaries




Marketing Management
up arrow 4%

Branding
0%

Online Marketing
0%

National Average
$80,000

Market Research
up arrow 2%

Marketing Communications
up arrow 4%








Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1930 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
25%
10-19 years
40%
20 years or more
15%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 69%
vision benefits Vision: 54% employee benefits None: 15%