Marketing Director Salary
The nationwide average salary for Marketing Directors is $81K per year, but those working at Hewlett-Packard Company can pull down an average $210K. Soaring salaries can also be found at Microsoft Corp, L'Oreal USA, and Ingenico Inc, where earnings of $190K, $169K, or $147K are standard for Marketing Directors. The data in this summary comes from the PayScale salary survey.
Job Description for Marketing Director
Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.Read More...
A bachelor's degree in marketing or a similar field is generally required for this position. Previous marketing experience is needed as well, and management experience is typically required or preferred. Marketing certifications may be beneficial. Marketing directors must have excellent problem-solving skills, the ability to multitask effectively, and the ability to work well on a team setting and on their own with minimal supervision. They also need to be able to use a personal computer to respond to inquiries, observe progress and approve marketing materials.
Marketing Director Tasks
- Oversee staff operations, business planning, staff and advertising budget development.
- Act as subject matter expert to leadership on issues relating to effective marketing.
- Direct, plan and oversee the marketing strategies of the organization's products and services.
- Maintain awareness in market changes and adjust marketing strategies accordingly.
Common Career Paths for Marketing Director
Marketing Directors who advance into the role of a Senior Vice President of Marketing are fairly uncommon. Senior Vice Presidents of Marketing on average earn $190K per year. More often than not, a Marketing VP role is the next step for Marketing Directors moving up in the field. Marketing VPs usually make $149K per year. Many other Marketing Directors choose to take on a Marketing Communications Director role, where salaries are typically $74K.
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Popular Skills for Marketing Director
Survey takers working as Marketing Directors report using a large range of professional skills. Most notably, facility with Product Marketing, Strategic Marketing, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 26 percent, 18 percent, and 11 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Media / Public Relations and Social Media Marketing also typically command lower compensation. Most people familiar with Marketing Management also know Marketing Communications and Branding.
Pay by Experience Level for Marketing Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience is an important factor influencing the compensation of Marketing Directors. Relatively untried employees who have less than five years' experience make $50K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $77K. Those with 10 to 20 years of experience under their belts can expect their paychecks to flourish around the six-figure median of $102K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $109K.
Pay Difference by Location
Surpassing the national average by 69 percent, Marketing Directors in San Francisco receive some of the highest pay in the country. Marketing Directors will also find cushy salaries in Boston (+41 percent), New York (+40 percent), Seattle (+36 percent), and Philadelphia (+34 percent). Those in the field find the lowest salaries in Houston, 1 percent below the national average.