Marketing Director Salary

The nationwide average salary for Marketing Directors is $81K annually, but those working at Hewlett-Packard Company can pull down an average $210K. Also paying near the top of the field are Microsoft Corp at $179K, L'Oreal USA at $169K, and International Business Machines (IBM) Corp., where Marketing Directors annually earn $150K. This overview is based on answers to PayScale's salary questionnaire.

$41,245 - $145,256
(Median)
$41K
$81K
$150K
MEDIAN: $80,921
10%
50%
90%

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$11.89 - $31.99
(Median)
$12
$18
$32
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$41,245 - $145,256  
   
Bonus
$148.89 - $30,515  
Profit Sharing
$961 - $19,772  
Commission
$0.00 - $24,804  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,786 - $161,930  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 10,969
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$11.89 - $31.99  
   
Hourly Tips
$0.83  
Overtime
$12.68 - $40.41  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$148.89 - $30,515  
   
Commission
$0.00 - $24,804  
Profit Sharing
$961 - $19,772  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,786 - $161,930  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 823
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Job Description for Marketing Director

Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.

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Marketing Director Tasks

  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.

Common Career Paths for Marketing Director


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There are some Marketing Directors — though it's uncommon — that transition into Senior Vice Presidents of Marketing, where earnings are an average $193K annually. Going from Marketing Director to Marketing VP is the transition that occurs most often in this field, where the paychecks are $149K. Many others choose to work as Marketing Communications Directors, where pay is typically $73K.

Marketing Director Job Listings

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Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Survey results imply that Marketing Directors deploy a deep pool of skills on the job. Most notably, facility with Product Marketing, Strategic Marketing, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 34 percent, 19 percent, and 13 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Event Planning and Social Media Marketing also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Marketing Communications and Advertising.

Pay by Experience Level for Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Directors, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Relatively untried employees who have less than five years' experience make $50K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $76K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $103K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $109K on average.

Pay Difference by Location

National Average: $81,453

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 70 percent, Marketing Directors in San Francisco receive some of the highest pay in the country. Marketing Directors can also look forward to large paychecks in cities like Boston (+53 percent), New York (+44 percent), Seattle (+39 percent), and Chicago (+37 percent). In Denver, salaries are 1 percent below the national average and represent the lowest-paying market.

Marketing Director Reviews

What is it like working as a Marketing Director?

Marketing Director in Indianapolis:
"Multi-Corporation Marketing Manager."
Pros: Large variety of responsibilities that change tasks daily. Fun coworkers. Some travel.
Cons: Low pay. Minimal vacation time. High stress. Lots of red tape.

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

Related Job Salaries

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Experience Affects Marketing Director Salaries



National Average
$81,000



Skills That Affect Marketing Director Salaries





National Average
$81,000

Branding
up arrow 2%

Online Marketing
up arrow 2%

Marketing Communications
up arrow 4%

Market Research
up arrow 4%








Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1780 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
1%
1-4 years
17%
5-9 years
26%
10-19 years
40%
20 years or more
16%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 69%
medical benefits
Vision: 56%
dental benefits
None: 15%
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