Marketing Director Salary

Compared to the national salary average for Marketing Directors, those in the same line of work who choose to work for Hewlett-Packard Company enjoy much larger paychecks — $210K on average versus $80K per year. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$40,798 - $143,363
MEDIAN: $79,988

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$11.81 - $31.24
MEDIAN: $17.00

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National Salary Data 
$40,798 - $143,363  
$98.42 - $30,081  
Profit Sharing
$975 - $19,160  
$0.00 - $24,377  
Total Pay
$39,353 - $159,173  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 10,215
National Hourly Rate Data 
Hourly Rate
$11.81 - $31.24  
Hourly Tips
$14.81 - $40.92  
National Annualized Data 
$98.42 - $30,081  
$0.00 - $24,377  
Profit Sharing
$975 - $19,160  
Total Pay
$39,353 - $159,173  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 760

Job Description for Marketing Director

Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.


Marketing Director Tasks

  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.

Common Career Paths for

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Though it's uncommon, some Marketing Directors move into roles as Senior Vice Presidents of Marketing, where pay is an average $193K per year. The most common promotion for Marketing Directors is Marketing VP, a position that typically pays $149K annually. Another standard transition for Marketing Directors seeking advancement is to assume a Marketing Communications Director role, where pay is often $73K.

Marketing Director Job Listings

Popular Employer Salaries for

Popular Skills for

Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Product Marketing, Strategic Marketing, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 34 percent, 16 percent, and 15 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Social Media Marketing and Event Planning also typically command lower compensation. The majority of those who know Marketing Management also know Marketing Communications and Advertising.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Marketing Directors with a lot of experience tend to enjoy higher earnings. Salaries of relatively inexperienced workers fall in the neighborhood of $49K, but folks who have racked up five to 10 years see a notably higher median of $75K. Experienced professionals — those with 10 to 20 years in the field — see salaries in the six-figure territory, securing around $102K on average. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $109K.

Pay Difference by Location

For Marketing Directors, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Marketing Directors will also find cushy salaries in Boston (+53 percent), New York (+44 percent), Seattle (+40 percent), and Chicago (+39 percent). Those in the field find the lowest salaries in Austin, 2 percent below the national average.

Marketing Director Reviews

What is it like working as a Marketing Director?

Marketing Director in Indianapolis:
"Multi-Corporation Marketing Manager."
Pros: Large variety of responsibilities that change tasks daily. Fun coworkers. Some travel.
Cons: Low pay. Minimal vacation time. High stress. Lots of red tape.

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

Related Job Salaries

Experience Affects Salaries

National Average

Skills That Affect Salaries

National Average

Online Marketing
up arrow 1%

up arrow 2%

Marketing Communications
up arrow 4%

Market Research
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1609 votes.


64 %
36 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 69%
vision benefits Vision: 55% employee benefits None: 15%