Marketing Director Salary

Compared to the national salary average for Marketing Directors, those in the same line of work who choose to work for Hewlett-Packard Company enjoy much larger paychecks — $210K on average versus $83K annually. Other leaders in compensation levels are Microsoft Corp at $190K, L'Oreal USA at $169K, and Dell, Inc., where Marketing Directors annually earn $167K. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$44,430 - $146,282
$44K
$83K
$150K
MEDIAN: $82,742
10%
50%
90%

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$11.78 - $30.86
$12
$18
$31
MEDIAN: $18.25
10%
50%
90%

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$0$160K
Salary $44,430 - $146,282
Bonus $969 - $29,934
Profit Sharing $201.34 - $23,683
Commission $996 - $29,928
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,044 - $160,269
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 8,098
Hourly Data $0$37
Hourly Rate $11.78 - $30.86
Hourly Tips $0.83
Overtime $12.82 - $37.13
Annual Data $0$160K
Bonus $969 - $29,934
Commission $996 - $29,928
Profit Sharing $201.34 - $23,683
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,044 - $160,269
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 626

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Director

Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.

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Marketing Director Tasks

  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.
  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.

Common Career Paths for Marketing Director


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As Marketing Directors transition into upper-level roles such as Senior Vice President of Marketing, they may see a strong upturn in salary. Senior Vice Presidents of Marketing earn $191K on average per year. A Marketing VP role is the most common promotion for Marketing Directors moving up the ladder, and pay for the position tends to be around the $149K mark. Another typical, albeit less common, transition for Marketing Directors is a Marketing Communications Director position, where earnings are usually $74K.

Marketing Director Job Listings

Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Survey results imply that Marketing Directors deploy a deep pool of skills on the job. Most notably, facility with Product Marketing, Strategic Marketing, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 22 percent, 16 percent, and 8 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Media / Public Relations and Social Media Marketing also typically command lower compensation. Most people experienced in Marketing Management also know Marketing Communications and Branding.

Pay by Experience Level for Marketing Director

Pay by Experience for a Marketing Director has a positive trend. An entry-level Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $51,000 based on 2,255 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $79,000 based on 3,194 salaries. An experienced Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $102,000 based on 3,834 salaries. A Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $108,000 based on 1,342 salaries.

Pay Difference by Location

National Average: $82,587

Larger city markers indicate a job is popular in that location.

For those looking to make money, Marketing Directors in San Francisco enjoy an exceptional pay rate, 70 percent above the national average. Marketing Directors can also look forward to large paychecks in cities like Boston (+40 percent), New York (+39 percent), Seattle (+34 percent), and Chicago (+32 percent). Houston is home to the smallest salaries in the field, lagging the national average by 2 percent.

Marketing Director Reviews

Q: What is it like working as a Marketing Director?

Marketing Director in Miami:
"Educating the client."
Pros: The must important thing is doing what I love to do, learn new technologies and apply my experiences to every day challenges.
Cons: Educating the clients is a challenge, they completely ignore what it takes to create something new that is going to work for their company, they don't take in consideration the research, the competition, new technologies, and many other factors especially the time that takes to do all this, so they don't want to pay for the real value of the work.

Marketing Director in San Diego:
Pros: It's a job that you can feel good about/
Cons: Health Insurance and Equity have been promised but still not delivered.

Marketing Director in Dallas:
"Demanding Schedule with Great Opportunity and Freedom."
Pros: I love the fact that my position has challenged me to take strides forward in educating myself in the digital marketing space. I love taking what I have learned and using my own creativity to implement these tactics as well as educating my team on these new methods.
Cons: The only thing I dislike is feeling like I am undervalued. I have a feeling that this misunderstanding stems from the lack of comprehension behind what it is I do. People know it works, but do not understand what it has taken to get us there.

Marketing Director in Chattanooga:
"Overall Great Job."
Pros: I get to be creative and take the lead on major projects.
Cons: I have to be extremely detail oriented and do not have anyone working under me to catch monotonous work.

Marketing Director in Las Vegas:
"Excellent Marketing Director."
Pros: I get to work my dream job.
Cons: Too many people working in the marketing team with so many different ideas.

Marketing Director in Denver:
Pros: The experience and contacts it is giving me.
Cons: The hours and inflexibility in those hours.

Marketing Director in Santa Ana:
"Marketing Director of a Startup."
Pros: It has a startup vibe.
Cons: Overworked.

Related Job Salaries

Key Stats for Marketing Director

Gender

Female
66 %
Male
34 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1402 votes.
Less than 1 year
1%
1-4 years
18%
5-9 years
26%
10-19 years
39%
20 years or more
16%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Director Salaries

▲31%

▲23%

National Average
$83,000

▼5%

▼38%

Skills That Affect Marketing Director Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1402 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
26%
10-19 years
39%
20 years or more
16%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 70%
vision benefits
Vision: 58%
no benefits
None: 16%
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