Marketing Director Salary

Though nationally Marketing Directors make an average $82K per year, those in this field can find the most generous pay at Hewlett-Packard Company, where the average salary is around $210K. Also paying near the top of the field are Microsoft Corp at $190K, L'Oreal USA at $169K, and Dell, Inc., where Marketing Directors annually earn $167K. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$43,770 - $145,347
$44K
$82K
$150K
MEDIAN: $82,151
10%
50%
90%

Add this chart to your site: 640px    300px

$11.83 - $30.77
$12
$18
$31
MEDIAN: $18.01
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$43,770 - $145,347  
   
Bonus
$959 - $30,015  
Profit Sharing
$102.56 - $24,406  
Commission
$900 - $33,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,654 - $159,060  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 8,175
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$11.83 - $30.77  
   
Hourly Tips
$0.83  
Overtime
$12.60 - $37.18  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$959 - $30,015  
   
Commission
$900 - $33,000  
Profit Sharing
$102.56 - $24,406  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,654 - $159,060  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 626

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Marketing Director

Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.

Read More...

Marketing Director Tasks

  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.
  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.

Common Career Paths for Marketing Director


Add this chart to your site:   640px 640px    300px 300px


Marketing Directors who go on to become Senior Vice Presidents of Marketing may see their salaries climb quite a bit. Median pay for Senior Vice Presidents of Marketing is $191K annually. The most common promotion for Marketing Directors is Marketing VP, a position that typically pays $149K annually. Another standard transition for Marketing Directors seeking advancement is to assume a Marketing Communications Director role, where pay is often $74K.

Marketing Director Job Listings

Search for more jobs:

Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Survey results imply that Marketing Directors deploy a substantial tool kit of skills at work. Most notably, facility with Product Marketing, Strategic Marketing, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 23 percent, 17 percent, and 9 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Media / Public Relations and Social Media Marketing also typically command lower compensation. For most people, competency in Marketing Management indicates knowledge of Marketing Communications and Branding.

Pay by Experience Level for Marketing Director

Pay by Experience for a Marketing Director has a positive trend. An entry-level Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $51,000 based on 2,255 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $79,000 based on 3,194 salaries. An experienced Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $102,000 based on 3,834 salaries. A Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $108,000 based on 1,342 salaries.

Pay Difference by Location

National Average: $82,087

Larger city markers indicate a job is popular in that location.

For those looking to make money, Marketing Directors in San Francisco enjoy an exceptional pay rate, 71 percent above the national average. Marketing Directors will also find cushy salaries in Boston (+41 percent), New York (+40 percent), Seattle (+35 percent), and Chicago (+33 percent). The smallest paychecks in the market, 1 percent south of the national average, can be found in Houston.

Marketing Director Reviews

Q: What is it like working as a Marketing Director?

Marketing Director in Miami:
"Educating the client."
Pros: The must important thing is doing what I love to do, learn new technologies and apply my experiences to every day challenges.
Cons: Educating the clients is a challenge, they completely ignore what it takes to create something new that is going to work for their company, they don't take in consideration the research, the competition, new technologies, and many other factors especially the time that takes to do all this, so they don't want to pay for the real value of the work.

Marketing Director in Dallas:
"Demanding Schedule with Great Opportunity and Freedom."
Pros: I love the fact that my position has challenged me to take strides forward in educating myself in the digital marketing space. I love taking what I have learned and using my own creativity to implement these tactics as well as educating my team on these new methods.
Cons: The only thing I dislike is feeling like I am undervalued. I have a feeling that this misunderstanding stems from the lack of comprehension behind what it is I do. People know it works, but do not understand what it has taken to get us there.

Marketing Director in Indianapolis:
"Multi-Corporation Marketing Manager."
Pros: Large variety of responsibilities that change tasks daily. Fun coworkers. Some travel.
Cons: Low pay. Minimal vacation time. High stress. Lots of red tape.

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

Related Job Salaries

Key Stats for Marketing Director

Gender

Female
65 %
Male
35 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1331 votes.
Less than 1 year
1%
1-4 years
18%
5-9 years
26%
10-19 years
39%
20 years or more
16%
ADVERTISEMENT
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Director Salaries

▲32%

▲24%

National Average
$82,000

▼4%

▼38%

Skills That Affect Marketing Director Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1331 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
26%
10-19 years
39%
20 years or more
16%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 69%
vision benefits
Vision: 58%
no benefits
None: 16%
ADVERTISEMENT