Marketing Director Salary

Though nationally Marketing Directors make an average $79K annually, those in this field can find the most generous pay at Hewlett-Packard Company, where the average salary is around $210K. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$40,589 - $139,290
(Median)
$41K
$79K
$140K
MEDIAN: $79,121
10%
50%
90%

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$11.71 - $30.79
(Median)
$12
$17
$31
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$40,589 - $139,290  
   
Bonus
$95.94 - $29,117  
Profit Sharing
$974 - $14,944  
Commission
$0.00 - $20,479  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,098 - $154,540  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 9,723
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$11.71 - $30.79  
   
Overtime
$14.63 - $40.85  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$95.94 - $29,117  
   
Commission
$0.00 - $20,479  
Profit Sharing
$974 - $14,944  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,098 - $154,540  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 726
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Job Description for Marketing Director

Marketing managers are charged with the day-to-day marketing functions in organizations or businesses. They maintain awareness of changes in markets to implement advertising strategies that reflect current trends, in addition to acting as expert to leadership on effective marketing techniques. Job specifics vary according to the employer's needs.

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Marketing Director Tasks

  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.

Common Career Paths for Marketing Director


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Though it's uncommon, some Marketing Directors move into roles as Senior Vice Presidents of Marketing, where pay is an average $186K per year. Becoming a Marketing VP is, more often than not, the most common role that Marketing Directors move into when they're ready for the next step in their career. The average salary for the position is $148K. Another frequent advance is for Marketing Directors to assume a Marketing Communications Director role; in this role, workers often earn $73K.

Marketing Director Job Listings

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Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Marketing Directors report using a large range of skills on the job. Most notably, facility with Product Marketing, Strategic Planning, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 34 percent, 17 percent, and 14 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Microsoft Office and Social Media Marketing also typically command lower compensation. For most people, competency in Marketing Management indicates knowledge of Marketing Communications and Advertising.

Pay by Experience Level for Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Directors, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Although individuals who have less than five years' experience earn $49K on average, people with five to 10 years benefit from a notably larger average of $74K. Those with 10 to 20 years of experience under their belts can expect their paychecks to flourish around the six-figure median of $101K. Marketing Directors with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $106K.

Pay Difference by Location


Home to some of the best pay for Marketing Directors, San Francisco offers exceptional salaries, 61 percent above the national average. Marketing Directors can also look forward to large paychecks in cities like Boston (+52 percent), New York (+45 percent), Seattle (+41 percent), and Chicago (+38 percent). The smallest paychecks in the market, 2 percent south of the national average, can be found in Denver.

Marketing Director Reviews

What is it like working as a Marketing Director?

Marketing Director in Indianapolis:
"Multi-Corporation Marketing Manager."
Pros: Large variety of responsibilities that change tasks daily. Fun coworkers. Some travel.
Cons: Low pay. Minimal vacation time. High stress. Lots of red tape.

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

Related Job Salaries

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Experience Affects Marketing Director Salaries



National Average
$80,000



Skills That Affect Marketing Director Salaries




Marketing Management
up arrow 4%

Branding
0%

Online Marketing
0%

National Average
$80,000

Market Research
up arrow 3%

Marketing Communications
up arrow 4%

Project Management
up arrow 4%







Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1758 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
26%
10-19 years
40%
20 years or more
15%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 69%
vision benefits Vision: 54% employee benefits None: 15%
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