Paid Search Analyst Salary
The average pay for a Paid Search Analyst is $45,849 per year. Most people with this job move on to other positions after 10 years in this field.
|Salary||$36,703 - $63,737|
|Bonus||$197.97 - $11,693|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$35,036 - $67,212|
Job Description for Paid Search Analyst
Paid search analysts are responsible for administering and helping to manage pay-per-click media strategies for their clients. They must understand clients' goals and how to contribute to the success of a range of promotional events and campaigns, and internet research skills are essential in this position.Read More...
Paid search analysts must have analytical skills and pay close attention to detail when analyzing and reporting data, and they must also understand online marketing and be able to use particular software tools and applications to analyze data, as well as Microsoft programs. They must also be willing to learn other software and applications such as Kenshoo or Omniture, and some employers train new employees in PPC Account Management. Paid search analysts must also perform keyword research, price analyses, and account diagnostic checks, and should be able to develop marketing strategies, analyze competitors, and make recommendations based on their analyses.
A college degree in business, marketing, communications, or a related field and relevant prior experience are generally required for this position, and strong written and verbal communication skills are also important. They must be able to work independently with minimal or no supervision as well as in a team environment, and some may read relevant professional journals or attend ongoing education classes.
Paid Search Analyst Tasks
- Manage paid search marketing campaigns including keyword sourcing, benchmarking, and optimization.
- Track, report, and analyze paid search campaign performance and translate results into business recommendations.
- Develop, launch, and analyze marketing campaigns.
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