Paid Search Analyst Salary
A Paid Search Analyst earns an average salary of $45,499 per year. A skill in Google Ad Words is associated with high pay for this job.
Job Description for Paid Search Analyst
Paid search analysts are responsible for administering and helping to manage pay-per-click media strategies for their clients. They must understand clients' goals and how to contribute to the success of a range of promotional events and campaigns, and internet research skills are essential in this position.Read More...
Paid search analysts must have analytical skills and pay close attention to detail when analyzing and reporting data, and they must also understand online marketing and be able to use particular software tools and applications to analyze data, as well as Microsoft programs. They must also be willing to learn other software and applications such as Kenshoo or Omniture, and some employers train new employees in PPC Account Management. Paid search analysts must also perform keyword research, price analyses, and account diagnostic checks, and should be able to develop marketing strategies, analyze competitors, and make recommendations based on their analyses.
A college degree in business, marketing, communications, or a related field and relevant prior experience are generally required for this position, and strong written and verbal communication skills are also important. They must be able to work independently with minimal or no supervision as well as in a team environment, and some may read relevant professional journals or attend ongoing education classes.
Paid Search Analyst Tasks
- Manage paid search marketing campaigns including keyword sourcing, benchmarking, and optimization.
- Track, report, and analyze paid search campaign performance and translate results into business recommendations.
- Develop, launch, and analyze marketing campaigns.