Digital Marketing Manager Salary

Digital Marketing Managers in the United States pull down an average of $65K annually. With bonuses occasionally running north of $15K, profit sharing proceeds sometimes surpassing $7K, and a few commissions as high as $26K, total income for Digital Marketing Managers can range between $39K and $103K according to individual performance. Career duration is the biggest factor affecting pay for this group, followed by geography. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. For the most part, Digital Marketing Managers enjoy their work and report high levels of job satisfaction. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 56 percent. The information for this snapshot was generated by responses to the PayScale salary survey.
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$39,878 - $97,622
(Median)
$40K
$65K
$98K
MEDIAN: $64,914
10%
50%
90%

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$12.90 - $38.00
(Median)
$13
$20
$38
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$39,878 - $97,622  
   
Bonus
$128.80 - $14,984  
Profit Sharing
$24.66 - $7,096  
Commission
$1,454 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,363 - $102,938  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 1,352
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.90 - $38.00  
   
Overtime
$11.38 - $37.75  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$128.80 - $14,984  
   
Commission
$1,454 - $25,760  
Profit Sharing
$24.66 - $7,096  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,363 - $102,938  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 74

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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

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Popular Skills for Digital Marketing Manager


Digital Marketing Managers report using a deep pool of skills on the job. Most notably, skills in Strategic Marketing, Project Management, Search Engine Marketing, and Web Marketing are correlated to pay that is above average, with boosts between 8 percent and 13 percent. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Web Development and Social Media Marketing also typically command lower compensation. Most people familiar with Online Marketing also know Email Marketing, Search Engine Marketing (SEM), and Search Engine Optimization (SEO).

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Digital Marketing Managers who reported more years of relevant experience also reported higher earnings. Survey participants with less than five years' experience pocket $56K on average, but those with five to 10 years of experience enjoy a much bigger median of $73K. Digital Marketing Managers with one to two decades of relevant experience report an average salary of approximately $85K. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $100K on average.

Pay Difference by Location


Minneapolis offers some of the highest pay in the country for Digital Marketing Managers, 29 percent above the national average. Digital Marketing Managers can also look forward to large paychecks in cities like San Francisco (+25 percent), Seattle (+18 percent), Chicago (+12 percent), and Portland (+10 percent). Austin ranks last in the field for pay, reporting salaries 19 percent below the national average. Employers also pay below the national average in Denver (7 percent lower) and Los Angeles (4 percent lower).

Related Job Salaries

United States (change)

Experience Affects Digital Marketing Manager Salaries




National Average
$66,000


Skills That Affect Digital Marketing Manager Salaries







Search Engine Optimization (SEO)
up arrow 2%

Marketing Management
up arrow 2%

National Average
$66,000

Marketing Communications
up arrow 1%

Email Marketing
up arrow 3%






Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 215 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
1%
1-4 years
37%
5-9 years
42%
10-19 years
19%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 77%
vision benefits Vision: 63% employee benefits None: 12%