A Digital Marketing Manager earns an average salary of $66,633 per year. Experience strongly influences income for this job. A skill in Strategic Marketing is associated with high pay for this job. People in this job generally don't have more than 20 years' experience.
Digital Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$41,319 - $98,550
(Median)
41K
52K
67K
81K
99K
MEDIAN: $66,633
10%
25%
50%
75%
90%
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Digital Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$13.50 - $32.30
(Median)
14
21
26
32
MEDIAN: $21.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$41,319 - $98,550  
   
Bonus
$0.00 - $15,373  
Profit Sharing
$491.94 - $6,851  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,015 - $104,961  
PayScale
Country: United States | Currency: USD | Updated: 19 Apr 2014 | Individuals Reporting: 509
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$13.50 - $32.30  
   
Overtime
$21.39 - $30.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $15,373  
   
Profit Sharing
$491.94 - $6,851  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,015 - $104,961  
PayScale
Country: United States | Currency: USD | Updated: 19 Apr 2014 | Individuals Reporting: 509
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Job Description for Digital Marketing Manager
Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.
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Digital Marketing Manager Tasks
  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.
Popular Skills for Digital Marketing Manager
Pay by Experience Level for Digital Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
up arrow 22%
San Diego
up arrow 15%
Portland
up arrow 14%
Chicago
up arrow 7%
Washington
up arrow 5%
Boston
0%
National Average
$68,000
Houston
up arrow 3%
Los Angeles
up arrow 4%
Denver
up arrow 12%
Austin
up arrow 25%
Dallas
up arrow 25%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Digital Marketing Manager Salaries

Late-Career
up arrow 55%
National Average
$68,000

Skills That Affect Digital Marketing Manager Salaries

Search Engine Marketing (SEM)
up arrow 4%
Web Analytics
up arrow 3%
National Average
$68,000
Marketing Communications
up arrow 1%
Web Content Management
up arrow 2%
Job Satisfaction
Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 80 votes.
Gender
Female
57%
female alumni
 
Male
43%
male alumni
Years of Experience
Less than 1 year
1%
1-4 years
38%
5-9 years
40%
10-19 years
19%
20 years or more
1%
Common Health Benefits
medical benefits Medical: 91% dental benefits Dental: 81%
vision benefits Vision: 67% employee benefits None: 8%
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