Digital Marketing Manager Salary (United States)

A Digital Marketing Manager earns an average salary of $66,387 per year. Experience has a moderate effect on income for this job. The skills that increase pay for this job the most are Project Management and Strategic Marketing. People in this job generally don't have more than 20 years' experience.
Digital Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$40,549 - $98,013
(Median)
41K
51K
66K
81K
98K
MEDIAN: $66,386
10%
25%
50%
75%
90%
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Digital Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$13.71 - $35.23
(Median)
14
20
26
35
MEDIAN: $20
10%
50%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$40,549 - $98,013  
   
Bonus
$0.00 - $14,796  
Profit Sharing
$491.32 - $7,000  
Commission
$3,052 - $24,147  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,516 - $103,663  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 810
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$13.71 - $35.23  
   
Overtime
$10.90 - $37.31  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $14,796  
   
Commission
$3,052 - $24,147  
Profit Sharing
$491.32 - $7,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,516 - $103,663  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 36
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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.
Read More...
Digital Marketing Manager Tasks
  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

Digital Marketing Manager Job Listings

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Popular Skills for Digital Marketing Manager

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

up arrow 19%
up arrow 17%
Portland
up arrow 12%
up arrow 11%
Washington
up arrow 9%
up arrow 9%
Houston
up arrow 1%
up arrow 1%
National Average
$68,000
up arrow 3%
up arrow 8%
Austin
up arrow 25%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Digital Marketing Manager Salaries

National Average
$68,000

Skills That Affect Digital Marketing Manager Salaries

Search Engine Marketing (SEM)
up arrow 4%
Web Analytics
up arrow 3%
Search Engine Optimization (SEO)
0%
National Average
$68,000
Marketing Communications
up arrow 1%
Advertising
up arrow 2%
Web Content Management
up arrow 4%
Web Development
up arrow 21%
Graphic Design
up arrow 28%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 144 votes.

Gender

Female
55%
female alumni
 
Male
45%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
37%
5-9 years
42%
10-19 years
19%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 80%
vision benefits Vision: 65% employee benefits None: 9%
Find Out Exactly What You Should Be Paid
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