Digital Marketing Manager Salary (United States)

Pay for Digital Marketing Managers in the United States is typically around $67,744 per year. Pay begins at $40,516 on the low end and climbs to $103,663 per year near the top. Overall cash earnings for Digital Marketing Managers stretch from $40,549 on the lower end to $98,013 near the top, and the heftier packages can encompass around $14,796 from bonuses and $7,000 from profit sharing. Career duration is the biggest factor affecting pay for this group, followed by the particular city. Most workers in this profession enjoy health benefits; medical and dental coverage is claimed by most, and more than half earn vision coverage. Women make up a slight majority of Digital Marketing Managers (55 percent). The majority of Digital Marketing Managers claim high levels of job satisfaction. This snapshot results from replies to PayScale's salary survey.
Digital Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$40,549 - $98,013
(Median)
41K
51K
66K
81K
98K
MEDIAN: $66,386
10%
25%
50%
75%
90%
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Digital Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$13.71 - $35.23
(Median)
14
20
26
35
MEDIAN: $20
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$40,549 - $98,013  
   
Bonus
$0.00 - $14,796  
Profit Sharing
$491.32 - $7,000  
Commission
$3,052 - $24,147  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,516 - $103,663  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 810
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$13.71 - $35.23  
   
Overtime
$10.90 - $37.31  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $14,796  
   
Commission
$3,052 - $24,147  
Profit Sharing
$491.32 - $7,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,516 - $103,663  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 36
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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.
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Digital Marketing Manager Tasks
  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

Digital Marketing Manager Job Listings

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Popular Skills for Digital Marketing Manager

Digital Marketing Managers seem to require a rather large skill set. Most notably, skills in Project Management, Strategic Marketing, Web Marketing, and Online Marketing are correlated to pay that is above average, with boosts of 16 percent, 12 percent, 6 percent, and 6 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Web Development and Content Management also typically command lower compensation. Most people familiar with Online Marketing also know Email Marketing and Search Engine Marketing (SEM).

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Digital Marketing Managers, experience in the field tends to play a major role in salary negotiations; pay increases with more experience. Beginning workers can expect to earn $57K starting out, which grows to $77K after five to 10 years. Pay amounts to $86K after 10 to 20 years. After two decades on the job, Digital Marketing Managers see salary growth dwindle, averaging $100K. Experienced employees who have 10-20 years of experience make up 19 percent of the workforce; inexperienced individuals who have been working for less than one year comprise 1 percent, and senior people with more than 20 years under their belt fill out the remaining 2 percent. Between one and nine years of experience is the norm for people in this field—most of those surveyed fit this bill.

Pay Difference By Location

up arrow 19%
up arrow 17%
Portland
up arrow 12%
up arrow 11%
Washington
up arrow 9%
up arrow 9%
Houston
up arrow 1%
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National Average
$68,000
up arrow 3%
up arrow 8%
Austin
up arrow 25%
Larger circles over a city indicate a job is popular in that location.
For Digital Marketing Managers, working in the bustling city of Minneapolis has its advantages, including an above-average pay rate. Digital Marketing Managers can also look forward to large paychecks in cities like San Francisco (+22 percent), Seattle (+19 percent), Chicago (+17 percent), and Portland (+12 percent). Digital Marketing Managers in Austin take home the lowest salaries, earning a whopping 25 percent less than the national average. Below-median salaries also turn up in Denver and Los Angeles (-8 percent and -4 percent, respectively).

Related Job Salaries

Experience Affects Digital Marketing Manager Salaries

National Average
$68,000

Skills That Affect Digital Marketing Manager Salaries

Search Engine Marketing (SEM)
up arrow 4%
Web Analytics
up arrow 3%
Search Engine Optimization (SEO)
0%
National Average
$68,000
Marketing Communications
up arrow 1%
Advertising
up arrow 2%
Web Content Management
up arrow 4%
Web Development
up arrow 21%
Graphic Design
up arrow 28%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 144 votes.

Gender

Female
55%
female alumni
 
Male
45%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
37%
5-9 years
42%
10-19 years
19%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 80%
vision benefits Vision: 65% employee benefits None: 9%
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