Digital Marketing Manager Salary

The average Digital Marketing Manager in the United States can expect to rake in roughly $63K annually. Bonuses, profit sharing, and commission all factor into final incomes for Digital Marketing Managers. Ranging between $39K near the bottom and $101K near the top, total earnings can include up to $15K from bonuses and up to $10K from profit sharing, with a high-performing minority reaping commissions of $28K. Career duration is the biggest factor affecting pay for this group, followed by geography. For the most part, Digital Marketing Managers enjoy their work and report high levels of job satisfaction. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 55 percent. The information for this snapshot was generated by responses to the PayScale salary survey.
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$40,047 - $95,962
(Median)
$40K
$63K
$96K
MEDIAN: $63,238
10%
50%
90%

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$12.30 - $36.57
(Median)
$12
$20
$37
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,047 - $95,962  
   
Bonus
$305.37 - $14,738  
Profit Sharing
$504 - $9,698  
Commission
$1,750 - $27,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,394 - $101,481  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 2,471
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$12.30 - $36.57  
   
Overtime
$17.71 - $42.12  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$305.37 - $14,738  
   
Commission
$1,750 - $27,500  
Profit Sharing
$504 - $9,698  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,394 - $101,481  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 137
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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

Common Career Paths for Digital Marketing Manager


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Though it's uncommon, some Digital Marketing Managers move into roles as Marketing Directors, where pay is an average $80K per year.

Marketing Manager Job Listings

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Popular Skills for Digital Marketing Manager


Survey takers working as Digital Marketing Managers report using a large range of professional skills. Most notably, skills in Strategic Marketing, Search Engine Marketing, Marketing Management, and Web Marketing are correlated to pay that is above average, with boosts between 7 percent and 10 percent. Skills that pay less than market rate include Google Analytics, Content Management, and Social Media Marketing. Most people familiar with Online Marketing also know Email Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Digital Marketing Managers. Salaries for the relatively untried average out to around $56K, but survey participants with five to 10 years of experience earn a significantly higher median of $72K. Digital Marketing Managers see a median salary of $83K after reaching one to two decades on the job. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $94K.

Pay Difference by Location

National Average: $63,978

Larger city markers indicate a job is popular in that location.

Minneapolis is home to an above-average pay rate for Digital Marketing Managers, 28 percent higher than the national average. Digital Marketing Managers can also look forward to large paychecks in cities like Seattle (+27 percent), San Francisco (+24 percent), Washington (+8 percent), and Boston (+8 percent). Austin ranks last in the field for pay, reporting salaries 13 percent below the national average. Employers pay around 8 percent less in Phoenix and 6 percent less in San Diego, below-median salaries for those in this field.

Digital Marketing Manager Reviews

What is it like working as a Digital Marketing Manager?

Digital Marketing Manager in Houston:
"Great in theory. Bad in practice."
Pros: One of the few places to learn ad ops outside of New York or San Francisco. Decent benefits. Company will be around for a while. Lots of variety. Sometimes there are tickets to events.
Cons: Disconnected from both agency and paper. Bad processes, especially in accounting. No understanding of digital in the company. No one handles SEO for the paper, so the inventory is dropping like crazy. Constantly having to train people on things that are not in wheelhouse. No accountability for bad sales. No accountability for poor account management. No accountability for bad creative. High pressure, low payout. Austerity measures, like paid coffee and company store for snacks (higher prices than convenience store down the street) Building still under construction.

Digital Marketing Manager in Philadelphia:
"Flexible Schedule."
Pros: I have a flexible/understandable work environment. The owners of the company understand that people have other lives outside of work. As long as you're getting things done and not dropping the ball, you are free to have a flexible schedule. Communication is important in this instance because the sales representatives rely on you to help them, but if you communicate your whereabouts and are responsive about emails/phone calls, this job is pretty cool.
Cons: The sales representatives tend to see you as a administrative role. They will not want to do anything on their own - even their own email signature. Knowing how to use technology and different software programs is great for your own work, but be careful about letting others know how tech savvy you are. If they realize that, you'll be stuck in a rut where people would like you to teach them how to do a mailmerge.

Digital Marketing Manager in Los Angeles:
"Hard work, but should pay off."
Pros: Since my job is with a start-up, my decisions have an impact and work matters. I have also had the ability to rise quickly, given the small company size and relatively flat organizational structure. I have gained experience is basically every single aspect of marketing, from email to affiliate, SEO and more. I have also been exposed to the world of data analysis, which feels like a natural fit and is something I wouldn't have thought to explore without this job. This job is a great mix of my marketing skills gained from my undergrad, my natural inclination towards using numbers to find answers, and my outgoing personality/people skills. I enjoy my coworkers as well.
Cons: I have been spread very thin, and been treated as the "catch all" for jobs others don't want, or consider beneath them. I have been stuck with office administrator duties, some customer support, a little bit of investor relations, etc. I would prefer to be able to focus on just marketing and data analysis so that I can hone my skills, but instead I have to spend a lot of my day doing medial tasks that are necessary for the office to keep running smoothly. Corporate culture is not a priority at all here, and it is very obvious, which is a negative for me.

Digital Marketing Manager in Cincinnati:
"Work flexibility."
Pros: Unlimited paid vacation (within reason), small agency so get to know others, in a good area of Cincinnati.
Cons: Stress level, low pay.

Related Job Salaries

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Experience Affects Digital Marketing Manager Salaries




National Average
$64,000


Skills That Affect Digital Marketing Manager Salaries







Web Analytics
up arrow 4%

Search Engine Optimization (SEO)
up arrow 3%

Marketing Communications
up arrow 1%

Data Analysis
up arrow 1%

National Average
$64,000

Email Marketing
up arrow 3%





Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 335 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
39%
5-9 years
39%
10-19 years
18%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 77%
medical benefits
Vision: 64%
dental benefits
None: 12%
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