Digital Marketing Manager Salary (United States)

A Digital Marketing Manager earns an average salary of $66,505 per year. Experience has a moderate effect on income for this job. The skills that increase pay for this job the most are Strategic Marketing and Project Management. People in this job generally don't have more than 20 years' experience.
Digital Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$40,915 - $97,966
(Median)
41K
51K
67K
81K
98K
MEDIAN: $66,504
10%
25%
50%
75%
90%
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Digital Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$13.40 - $35.89
(Median)
13
21
27
36
MEDIAN: $21.00
10%
50%
75%
90%
Add this chart to your site

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$40,915 - $97,966  
   
Bonus
$0.00 - $14,578  
Profit Sharing
$502 - $7,213  
Commission
$3,000 - $24,306  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,916 - $104,129  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 696
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$13.40 - $35.89  
   
Overtime
$5.57 - $37.52  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $14,578  
   
Commission
$3,000 - $24,306  
Profit Sharing
$502 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,916 - $104,129  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 696
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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.
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Digital Marketing Manager Tasks
  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

Digital Marketing Manager Job Listings

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Popular Skills for Digital Marketing Manager

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

Atlanta
up arrow 19%
up arrow 18%
up arrow 13%
Portland
up arrow 13%
Washington
up arrow 10%
Dallas
up arrow 1%
National Average
$68,000
Houston
up arrow 1%
up arrow 2%
Denver
up arrow 11%
Austin
up arrow 24%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Digital Marketing Manager Salaries

Late-Career
up arrow 50%
National Average
$68,000

Skills That Affect Digital Marketing Manager Salaries

Search Engine Optimization (SEO)
up arrow 1%
Web Analytics
up arrow 1%
National Average
$68,000
Marketing Communications
up arrow 1%
Advertising
up arrow 2%
Web Development
up arrow 24%
Graphic Design
up arrow 30%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 107 votes.

Gender

Female
56%
female alumni
 
Male
44%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
41%
10-19 years
19%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 9%
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