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Digital Marketing Manager Salary (United States)

Yearly pay for Digital Marketing Managers in the United States typically comes in around $66K annually. Cash earnings for Digital Marketing Managers — which occasionally include more than $15K from bonuses and more than $7K from profit sharing — stretch from around $41K to approximately $104K. Career duration is the biggest factor affecting pay for this group, followed by geography. A strong majority enjoy medical while most get dental coverage. Vision coverage is also available to a majority. Women make up a slight majority of Digital Marketing Managers (55 percent). Most Digital Marketing Managers like their work and job satisfaction is high. The information for this snapshot was generated by responses to the PayScale salary survey.
Digital Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$40,549 - $98,013
(Median)
41K
51K
66K
81K
98K
MEDIAN: $66,386
10%
25%
50%
75%
90%
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Digital Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$13.71 - $35.23
(Median)
14
20
26
35
MEDIAN: $20
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$40,549 - $98,013  
   
Bonus
$0.00 - $14,796  
Profit Sharing
$491.32 - $7,000  
Commission
$3,052 - $24,147  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,516 - $103,663  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 810
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$13.71 - $35.23  
   
Overtime
$10.90 - $37.31  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $14,796  
   
Commission
$3,052 - $24,147  
Profit Sharing
$491.32 - $7,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,516 - $103,663  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 36
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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.
Read More...
Digital Marketing Manager Tasks
  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

Marketing Manager Job Listings

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Popular Skills for Digital Marketing Manager

Digital Marketing Managers seem to exploit a large range of skills on the job. Most notably, skills in Project Management, Strategic Marketing, Web Marketing, and Online Marketing are correlated to pay that is above average, with boosts of 16 percent, 12 percent, 6 percent, and 6 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Web Development and Content Management also typically command lower compensation. It is often found that people who know Online Marketing are also skilled in Email Marketing and Search Engine Marketing (SEM).

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Digital Marketing Managers, more experience generally translates to higher pay. Survey participants with less than five years' experience pocket $57K on average, but those with five to 10 years of experience enjoy a much bigger median of $74K. Digital Marketing Managers see a median salary of $86K after reaching one to two decades on the job. People who have worked for more than 20 years report a median income of $99K, which is barely higher than the median for folks with 10 to 20 years of experience. In this field, workers tend to have anywhere from one to nine years of experience — of those surveyed, a fair portion land within this range. Experienced employees who have 10-20 years of experience make up slightly less than one-fifth of the workforce; inexperienced individuals who have been working for less than one year comprise 1 percent, and senior people with more than 20 years under their belt fill out the remaining less than two percent.

Pay Difference By Location

up arrow 19%
up arrow 17%
Portland
up arrow 12%
up arrow 11%
Washington
up arrow 9%
up arrow 9%
Houston
up arrow 1%
up arrow 1%
National Average
$68,000
up arrow 3%
up arrow 8%
Austin
up arrow 25%
Larger circles over a city indicate a job is popular in that location.
Digital Marketing Managers will find that Minneapolis offers an impressive pay rate, one which exceeds the national average by 26 percent. Other urban areas shelling out big bucks include San Francisco, Seattle, Chicago, and Portland, where Digital Marketing Managers typically earn around 22 percent, 19 percent, 17 percent, and 12 percent more than usual. Digital Marketing Managers in Austin report much lower salaries than the rest of the country — 25 percent below the national average — proving that residence is a major factor in overall pay. Employers in Denver and Los Angeles also lean toward paying below-median salaries (8 percent lower and 4 percent lower, respectively).

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Experience Affects Digital Marketing Manager Salaries

National Average
$68,000

Skills That Affect Digital Marketing Manager Salaries

Search Engine Marketing (SEM)
up arrow 4%
Web Analytics
up arrow 3%
Search Engine Optimization (SEO)
0%
National Average
$68,000
Marketing Communications
up arrow 1%
Advertising
up arrow 2%
Web Content Management
up arrow 4%
Web Development
up arrow 21%
Graphic Design
up arrow 28%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 144 votes.

Gender

Female
55%
female alumni
 
Male
45%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
37%
5-9 years
42%
10-19 years
19%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 80%
vision benefits Vision: 65% employee benefits None: 9%