Digital Marketing Manager Salary

Digital Marketing Managers in the United States can expect to earn an average of $63K annually. In the world of Digital Marketing Managers, total cash compensation can vary between $39K and $101K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $15K and $10K, respectively. Career duration is the biggest factor affecting pay for this group, followed by geography. Job satisfaction for Digital Marketing Managers is high. Women make up a slight majority of Digital Marketing Managers (55 percent) survey respondents. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The numbers in this rundown were provided by PayScale's salary survey participants.
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$40,047 - $95,962
(Median)
$40K
$63K
$96K
MEDIAN: $63,238
10%
50%
90%

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$12.30 - $36.57
(Median)
$12
$20
$37
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,047 - $95,962  
   
Bonus
$305.37 - $14,738  
Profit Sharing
$504 - $9,698  
Commission
$1,750 - $27,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,394 - $101,481  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 2,471
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$12.30 - $36.57  
   
Overtime
$17.71 - $42.12  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$305.37 - $14,738  
   
Commission
$1,750 - $27,500  
Profit Sharing
$504 - $9,698  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,394 - $101,481  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 137
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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

Common Career Paths for Digital Marketing Manager


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There are some Digital Marketing Managers — though it's uncommon — that transition into Marketing Directors, where earnings are an average $80K annually.

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Popular Skills for Digital Marketing Manager


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Strategic Marketing, Search Engine Marketing, Marketing Management, and Web Marketing are correlated to pay that is above average, with boosts between 7 percent and 10 percent. Skills that pay less than market rate include Google Analytics, Content Management, and Social Media Marketing. Most people skilled in Online Marketing are similarly competent in Email Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Digital Marketing Managers. Salaries of relatively inexperienced workers fall in the neighborhood of $56K, but folks who have racked up five to 10 years see a notably higher median of $72K. People with 10 to 20 years of experience make an average of about $83K in this role. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $94K.

Pay Difference by Location

National Average: $63,978

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Digital Marketing Managers, Minneapolis offers exceptional salaries, 28 percent above the national average. Digital Marketing Managers can also look forward to large paychecks in cities like Seattle (+27 percent), San Francisco (+24 percent), Washington (+8 percent), and Boston (+8 percent). Trailing the national average by 13 percent, Austin is the market with the smallest paychecks. Workers in Phoenix and San Diego earn salaries that trail the national average for those in this profession (8 percent less and 6 percent less, respectively).

Digital Marketing Manager Reviews

What is it like working as a Digital Marketing Manager?

Digital Marketing Manager in Los Angeles:
"Hard work, but should pay off."
Pros: Since my job is with a start-up, my decisions have an impact and work matters. I have also had the ability to rise quickly, given the small company size and relatively flat organizational structure. I have gained experience is basically every single aspect of marketing, from email to affiliate, SEO and more. I have also been exposed to the world of data analysis, which feels like a natural fit and is something I wouldn't have thought to explore without this job. This job is a great mix of my marketing skills gained from my undergrad, my natural inclination towards using numbers to find answers, and my outgoing personality/people skills. I enjoy my coworkers as well.
Cons: I have been spread very thin, and been treated as the "catch all" for jobs others don't want, or consider beneath them. I have been stuck with office administrator duties, some customer support, a little bit of investor relations, etc. I would prefer to be able to focus on just marketing and data analysis so that I can hone my skills, but instead I have to spend a lot of my day doing medial tasks that are necessary for the office to keep running smoothly. Corporate culture is not a priority at all here, and it is very obvious, which is a negative for me.

Digital Marketing Manager in Cincinnati:
"Work flexibility."
Pros: Unlimited paid vacation (within reason), small agency so get to know others, in a good area of Cincinnati.
Cons: Stress level, low pay.

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Experience Affects Digital Marketing Manager Salaries




National Average
$64,000


Skills That Affect Digital Marketing Manager Salaries







Web Analytics
up arrow 4%

Search Engine Optimization (SEO)
up arrow 3%

Marketing Communications
up arrow 1%

Data Analysis
up arrow 1%

National Average
$64,000

Email Marketing
up arrow 3%





Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 335 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
39%
5-9 years
39%
10-19 years
18%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 77%
medical benefits
Vision: 64%
dental benefits
None: 12%
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