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Digital Marketing Manager Salary

Digital Marketing Managers in the United States take home approximately $65K per year on average. Overall incomes of Digital Marketing Managers — including $15K bonuses, $7K profit sharing proceeds, and $28K commissions on the more lucrative end — generally ranges between $39K and $102K. Career duration and the particular city each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. Women make up a slight majority of Digital Marketing Managers (56 percent) survey respondents. Medical benefits are awarded to a large number, and a fair number earn dental coverage. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$39,906 - $97,112
(Median)
$40K
$65K
$97K
MEDIAN: $64,522
10%
50%
90%

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$12.77 - $36.47
(Median)
$13
$20
$36
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$39,906 - $97,112  
   
Bonus
$275.00 - $14,980  
Profit Sharing
$290.87 - $7,213  
Commission
$1,000 - $27,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,262 - $102,474  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 1,443
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.77 - $36.47  
   
Overtime
$9.30 - $37.63  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$275.00 - $14,980  
   
Commission
$1,000 - $27,500  
Profit Sharing
$290.87 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,262 - $102,474  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 78

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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

Marketing Manager Job Listings

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Popular Skills for Digital Marketing Manager


Digital Marketing Managers seem to wield many skills on the job. Most notably, skills in Strategic Marketing, Search Engine Marketing, Project Management, and Web Marketing are correlated to pay that is above average, with boosts between 9 percent and 13 percent. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Social Media Optimization and Content Management also typically command lower compensation. Those proficient in Online Marketing are, more often than not, also skilled in Email Marketing, Search Engine Marketing (SEM), and Search Engine Optimization (SEO).

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. The average beginner in this position makes around $56K, but folks who have been around for five to 10 years see a markedly higher median salary of $72K. Digital Marketing Managers claiming one to two decades of experience make an estimated median of $84K. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $99K.

Pay Difference by Location


Minneapolis is home to an above-average pay rate for Digital Marketing Managers, 29 percent higher than the national average. Digital Marketing Managers will also find cushy salaries in San Francisco (+25 percent), Seattle (+21 percent), Chicago (+11 percent), and Portland (+9 percent). Digital Marketing Managers in Austin take home the lowest salaries, earning a whopping 21 percent less than the national average. A couple other locations with smaller-than-average paychecks include Denver (6 percent lower) and Los Angeles (3 percent lower).

Related Job Salaries

United States (change)

Experience Affects Digital Marketing Manager Salaries




National Average
$65,000


Skills That Affect Digital Marketing Manager Salaries






Web Analytics
up arrow 4%

Search Engine Optimization (SEO)
up arrow 3%

Marketing Management
up arrow 1%

National Average
$65,000

Marketing Communications
up arrow 2%

Email Marketing
up arrow 3%






Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 216 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
1%
1-4 years
37%
5-9 years
41%
10-19 years
19%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 77%
vision benefits Vision: 63% employee benefits None: 11%
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