Digital Marketing Manager Salary

A Digital Marketing Manager earns an average salary of $64,175 per year. Experience has a moderate effect on income for this job. A skill in Strategic Marketing is associated with high pay for this job. People in this job generally don't have more than 20 years' experience.
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$39,950 - $96,125
(Median)
$40K
$64K
$96K
MEDIAN: $64,175
10%
50%
90%

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$12.45 - $36.63
(Median)
$12
$20
$37
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$39,950 - $96,125  
   
Bonus
$-0.40 - $14,787  
Profit Sharing
$302.01 - $6,953  
Commission
$1,468 - $29,799  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,291 - $102,001  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 1,605
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.45 - $36.63  
   
Overtime
$10.99 - $37.21  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$-0.40 - $14,787  
   
Commission
$1,468 - $29,799  
Profit Sharing
$302.01 - $6,953  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,291 - $102,001  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 87
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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

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Popular Skills for Digital Marketing Manager

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Digital Marketing Manager Reviews

What is it like working as a Digital Marketing Manager?

Digital Marketing Manager in Cincinnati:
"Work flexibility."
Pros: Unlimited paid vacation (within reason), small agency so get to know others, in a good area of Cincinnati.
Cons: Stress level, low pay.

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Experience Affects Digital Marketing Manager Salaries




National Average
$65,000


Skills That Affect Digital Marketing Manager Salaries





Online Marketing
up arrow 4%

Web Analytics
up arrow 4%

Search Engine Optimization (SEO)
up arrow 2%

Marketing Management
up arrow 2%

National Average
$65,000

Marketing Communications
up arrow 2%

Email Marketing
up arrow 4%






Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 224 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
41%
10-19 years
18%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 77%
vision benefits Vision: 62% employee benefits None: 11%
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