Digital Marketing Manager Salary

Median pay for Digital Marketing Managers in the United States lies in the neighborhood of $64K annually. The range in cash compensation to Digital Marketing Managers (largely between $39K and $102K) includes potential earnings of $15K from bonuses, $7K from profit sharing, and commissions of $30K in exceptional cases. Career length is the biggest factor affecting pay for this group, followed by geography. Most Digital Marketing Managers like their work and job satisfaction is high. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the larger part. Women make up a slight majority of Digital Marketing Managers (55 percent) survey respondents. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$39,950 - $96,125
(Median)
$40K
$64K
$96K
MEDIAN: $64,175
10%
50%
90%

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$12.45 - $36.63
(Median)
$12
$20
$37
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$39,950 - $96,125  
   
Bonus
$-0.40 - $14,787  
Profit Sharing
$302.01 - $6,953  
Commission
$1,468 - $29,799  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,291 - $102,001  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 1,605
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.45 - $36.63  
   
Overtime
$10.99 - $37.21  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$-0.40 - $14,787  
   
Commission
$1,468 - $29,799  
Profit Sharing
$302.01 - $6,953  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,291 - $102,001  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 87
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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

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Popular Skills for Digital Marketing Manager


Survey takers working as Digital Marketing Managers report using a large range of professional skills. Most notably, skills in Strategic Marketing, Search Engine Marketing, Project Management, and Web Marketing are correlated to pay that is above average, with boosts between 6 percent and 11 percent. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Social Media Optimization and Content Management also typically command lower compensation. Those familiar with Online Marketing also tend to know Email Marketing, Search Engine Marketing (SEM), and Search Engine Optimization (SEO).

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Digital Marketing Managers. The average beginner in this position makes around $55K, but folks who have been around for five to 10 years see a markedly higher median salary of $72K. Digital Marketing Managers claiming one to two decades of experience make an estimated median of $83K. Survey participants who have worked for more than two decades report bringing in $96K on average.

Pay Difference by Location


Surpassing the national average by 29 percent, Digital Marketing Managers in Minneapolis receive some of the highest pay in the country. Digital Marketing Managers can also look forward to large paychecks in cities like San Francisco (+26 percent), Seattle (+18 percent), Portland (+12 percent), and Washington (+10 percent). The lowest-paying market is Austin, which sits 20 percent below the national average, proving that location is a significant contributor to overall pay. Employers in Denver and Los Angeles also lean toward paying below-median salaries (6 percent lower and 3 percent lower, respectively).

Digital Marketing Manager Reviews

What is it like working as a Digital Marketing Manager?

Digital Marketing Manager in Cincinnati:
"Work flexibility."
Pros: Unlimited paid vacation (within reason), small agency so get to know others, in a good area of Cincinnati.
Cons: Stress level, low pay.

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Experience Affects Digital Marketing Manager Salaries




National Average
$65,000


Skills That Affect Digital Marketing Manager Salaries





Online Marketing
up arrow 4%

Web Analytics
up arrow 4%

Search Engine Optimization (SEO)
up arrow 2%

Marketing Management
up arrow 2%

National Average
$65,000

Marketing Communications
up arrow 2%

Email Marketing
up arrow 4%






Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 224 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
41%
10-19 years
18%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 77%
vision benefits Vision: 62% employee benefits None: 11%
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