Digital Marketing Manager Salary
Job Description for Digital Marketing Manager
Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.Read More...
Most digital marketing managers work in an office setting during regular business hours. Their main tools are a computer with Internet connection, computer software such as Adobe suite of applications for developing marketing initiatives, a projector for group presentations, and Microsoft Office programs. Digital marketing managers need to have sharp communication skills, as they typically manage a development group to reach their objectives. They usually report their progress to the president of the marketing department, and they may communicate directly with clients and the general public.
A bachelor's degree is needed for this position. A master's degree in marketing and hands-on experience with marketing and e-commerce is preferred.
Digital Marketing Manager Tasks
- Develop and implement strategies for new media and digital marketing teams.
- Coordinate online marketing campaigns on all social and digital media platforms.
- Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
- Lead website development and oversee all customer-facing digital communication channels.
- Track growth and maintain analytics reports to provide up-to-date information to upper management.
Common Career Paths for Digital Marketing Manager
For Digital Marketing Managers, progressing to an Online Marketing Director role may result in a significant raise. On average, an Online Marketing Director can earn $100K annually. Going from Digital Marketing Manager to Marketing Director is the transition that occurs most often in this field, where the paychecks are $80K. Many others choose to work as Digital Strategists, where pay is typically $60K.
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Popular Skills for Digital Marketing Manager
Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Marketing Management, Search Engine Marketing, and Web Analytics are correlated to pay that is above average, with boosts between 6 percent and 11 percent. At the other end of the pay range are skills like Social Media Marketing, Content Management, and Google Analytics. Most people familiar with Online Marketing also know Email Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
Pay by Experience Level for Digital Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Digital Marketing Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Survey participants with less than five years' experience pocket $55K on average, but those with five to 10 years of experience enjoy a much bigger median of $70K. On average, Digital Marketing Managers make $83K following one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $88K.
Pay Difference by Location
For Digital Marketing Managers, busy San Francisco offers a higher-than-average pay rate, 33 percent above the national average. Digital Marketing Managers can also look forward to large paychecks in cities like Seattle (+22 percent), Minneapolis (+16 percent), Boston (+13 percent), and Dallas (+11 percent). With compensation 11 percent below the national average, San Diego is not known for hefty paychecks and actually represents the lowest-paying market. Employers in Austin and Houston also lean toward paying below-median salaries (2 percent less).
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