Digital Marketing Manager Salary

Digital Marketing Managers in the United States pull down an average of $64K annually. Cash earnings for Digital Marketing Managers — which occasionally include more than $13K from bonuses and more than $9K from profit sharing — stretch from around $40K to approximately $100K. Geography is the biggest factor affecting pay for this group, followed by career length and the individual firm. Most workers in this position report high levels of job satisfaction. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Women make up a slight majority of Digital Marketing Managers (56 percent) survey respondents. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$40,907 - $96,011
$41K
$64K
$96K
MEDIAN: $63,560
10%
50%
90%

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$13.51 - $34.71
$14
$20
$35
MEDIAN: $20.08
10%
50%
90%

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$0$100K
Salary $40,907 - $96,011
Bonus $495.23 - $12,580
Profit Sharing $150.00 - $8,500
Commission $1,100 - $24,490
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,895 - $100,095
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 3,039
Hourly Data $0$45
Hourly Rate $13.51 - $34.71
Hourly Tips $0.25
Overtime $17.92 - $45.92
Annual Data $0$100K
Bonus $495.23 - $12,580
Commission $1,100 - $24,490
Profit Sharing $150.00 - $8,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,895 - $100,095
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 213

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.

Common Career Paths for Digital Marketing Manager


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While Digital Marketing Managers do not often become Senior Marketing Managers, the job pays $102K per year on average. The most common promotion for Digital Marketing Managers is Marketing Director, a position that typically pays $80K annually. Another standard transition for Digital Marketing Managers seeking advancement is to assume a Digital Strategist role, where pay is often $60K.

Digital Marketing Manager Job Listings

Popular Employer Salaries for Digital Marketing Manager


Popular Skills for Digital Marketing Manager


Digital Marketing Managers seem to wield many skills on the job. Most notably, skills in Strategic Marketing, Marketing Management, Web Analytics, and Search Engine Marketing (SEM) are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing, Content Management, and Web Content Management. The majority of those who know Online Marketing also know Email Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

Pay by Experience Level for Digital Marketing Manager

Pay by Experience for a Digital Marketing Manager has a positive trend. An entry-level Digital Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $55,000 based on 1,742 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $71,000 based on 1,397 salaries. An experienced Digital Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $83,000 based on 559 salaries. A Digital Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $85,000 based on 67 salaries.

Pay Difference by Location

National Average: $63,873

Larger city markers indicate a job is popular in that location.

For Digital Marketing Managers, busy San Francisco offers a higher-than-average pay rate, 37 percent above the national average. Digital Marketing Managers can also look forward to large paychecks in cities like Seattle (+21 percent), Boston (+12 percent), Minneapolis (+9 percent), and Washington (+9 percent). The smallest paychecks in the market, 13 percent south of the national average, can be found in San Diego. Not at the bottom but still paying below the median are employers in Houston and Denver (4 percent lower and 3 percent lower, respectively).

Digital Marketing Manager Reviews

Q: What is it like working as a Digital Marketing Manager?

Digital Marketing Manager in New York:
"Digital Marketing Manager wearing many hats."
Pros: I have ownership of most of the digital marketing at the company. This has given me a vast experience that I wouldn't have been able to receive at a stuffy, corporate company. I do like the flexibility with working from home occasionally and with vacation usage.
Cons: Often stressful since I own email marketing and social media marketing for the company. We are a startup company, so this is commonplace.

Digital Marketing Manager in Houston:
"Great in theory. Bad in practice."
Pros: One of the few places to learn ad ops outside of New York or San Francisco. Decent benefits. Company will be around for a while. Lots of variety. Sometimes there are tickets to events.
Cons: Disconnected from both agency and paper. Bad processes, especially in accounting. No understanding of digital in the company. No one handles SEO for the paper, so the inventory is dropping like crazy. Constantly having to train people on things that are not in wheelhouse. No accountability for bad sales. No accountability for poor account management. No accountability for bad creative. High pressure, low payout. Austerity measures, like paid coffee and company store for snacks (higher prices than convenience store down the street) Building still under construction.

Digital Marketing Manager in Philadelphia:
"Flexible Schedule."
Pros: I have a flexible/understandable work environment. The owners of the company understand that people have other lives outside of work. As long as you're getting things done and not dropping the ball, you are free to have a flexible schedule. Communication is important in this instance because the sales representatives rely on you to help them, but if you communicate your whereabouts and are responsive about emails/phone calls, this job is pretty cool.
Cons: The sales representatives tend to see you as a administrative role. They will not want to do anything on their own - even their own email signature. Knowing how to use technology and different software programs is great for your own work, but be careful about letting others know how tech savvy you are. If they realize that, you'll be stuck in a rut where people would like you to teach them how to do a mailmerge.

Digital Marketing Manager in Los Angeles:
"Hard work, but should pay off."
Pros: Since my job is with a start-up, my decisions have an impact and work matters. I have also had the ability to rise quickly, given the small company size and relatively flat organizational structure. I have gained experience is basically every single aspect of marketing, from email to affiliate, SEO and more. I have also been exposed to the world of data analysis, which feels like a natural fit and is something I wouldn't have thought to explore without this job. This job is a great mix of my marketing skills gained from my undergrad, my natural inclination towards using numbers to find answers, and my outgoing personality/people skills. I enjoy my coworkers as well.
Cons: I have been spread very thin, and been treated as the "catch all" for jobs others don't want, or consider beneath them. I have been stuck with office administrator duties, some customer support, a little bit of investor relations, etc. I would prefer to be able to focus on just marketing and data analysis so that I can hone my skills, but instead I have to spend a lot of my day doing medial tasks that are necessary for the office to keep running smoothly. Corporate culture is not a priority at all here, and it is very obvious, which is a negative for me.

Digital Marketing Manager in Cincinnati:
"Work flexibility."
Pros: Unlimited paid vacation (within reason), small agency so get to know others, in a good area of Cincinnati.
Cons: Stress level, low pay.

Related Job Salaries

Key Stats for Digital Marketing Manager

Gender

Female
56 %
Male
44 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 489 votes.
Less than 1 year
1%
1-4 years
41%
5-9 years
39%
10-19 years
17%
20 years or more
2%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Digital Marketing Manager Salaries

▲33%

▲30%

▲11%

National Average
$64,000

▼14%

Skills That Affect Digital Marketing Manager Salaries









National Average
$64,000

Search Engine Optimization (SEO)
▼1%

Marketing Communications
▼1%






Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 489 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
1%
1-4 years
41%
5-9 years
39%
10-19 years
17%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 75%
vision benefits
Vision: 63%
no benefits
None: 13%
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