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Digital Marketing Manager Salary

Average Digital Marketing Managers in the United States make around $66K per year. Cash earnings for Digital Marketing Managers — including $15K in bonuses and $6K in profit sharing proceeds near the top of the pay scale — generally stretch from $40K to $104K depending on individual performance. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Women make up a slight majority of Digital Marketing Managers (56 percent) survey respondents. Work is enjoyable for Digital Marketing Managers, who typically claim high levels of job satisfaction. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. The numbers in this rundown were provided by PayScale's salary survey participants.
$39,916 - $98,384
(Median)
40K
51K
66K
81K
98K
MEDIAN: $66,033
10%
25%
50%
75%
90%

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$13.56 - $44.49
(Median)
14
20
26
44
MEDIAN: $20
10%
50%
75%
90%

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Show Annual Salary Show Hourly Rate

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$39,916 - $98,384  
   
Bonus
$2.14 - $14,747  
Profit Sharing
$481.77 - $6,183  
Commission
$1,532 - $29,361  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,701 - $103,609  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 1,014
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$13.56 - $44.49  
   
Overtime
$11.29 - $37.88  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$2.14 - $14,747  
   
Commission
$1,532 - $29,361  
Profit Sharing
$481.77 - $6,183  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,701 - $103,609  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 54
United States (change)

Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

Marketing Manager Job Listings

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Popular Skills for Digital Marketing Manager


Digital Marketing Managers report using a deep pool of skills on the job. Most notably, skills in Project Management, Strategic Marketing, Search Engine Marketing, and Web Marketing are correlated to pay that is above average, with boosts between 6 percent and 16 percent. Those listing Social Media Optimization as a skill should be prepared for drastically lower pay. Graphic Design and Web Development also typically command lower compensation. Most people experienced in Online Marketing also know Email Marketing, Search Engine Marketing (SEM), and Search Engine Optimization (SEO).

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Digital Marketing Managers. Salaries of relatively inexperienced workers fall in the neighborhood of $57K, but folks who have racked up five to 10 years see a notably higher median of $74K. Digital Marketing Managers who work for 10 to 20 years in their occupation tend to earn about $85K. Professionals boasting more than two decades of experience also boast a six-figure median salary of $101K.

Pay Difference by Location


Home to some of the best pay for Digital Marketing Managers, San Francisco offers exceptional salaries, 28 percent above the national average. Digital Marketing Managers will also find cushy salaries in Minneapolis (+26 percent), Seattle (+18 percent), Chicago (+15 percent), and San Diego (+12 percent). One of the biggest compensable factors for Digital Marketing Managers is geography, with workers in Phoenix earning a whopping 24 percent below the national average. Employers also pay below the national average in Austin (14 percent lower) and Denver (7 percent lower).

Related Job Salaries

Experience Affects Digital Marketing Manager Salaries




National Average
$67,000


Skills That Affect Digital Marketing Manager Salaries





Online Marketing
up arrow 4%

Web Analytics
up arrow 2%

Search Engine Optimization (SEO)
0%

National Average
$67,000

Marketing Communications
up arrow 2%

Email Marketing
up arrow 3%






Social Media Optimization
up arrow 36%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 169 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
1%
1-4 years
36%
5-9 years
42%
10-19 years
19%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 78%
vision benefits Vision: 63% employee benefits None: 11%