Digital Marketing Manager Salary

The average Digital Marketing Manager in the United States earns approximately $64K annually. Total cash compensation to Digital Marketing Managers approaches anywhere from $39K on the lower end to $102K on the higher end; in exceptional cases, this can include more than $15K from bonuses and upwards of $7K from profit sharing. Career duration is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is reported as high by the vast majority of workers. Women make up a slight majority of Digital Marketing Managers (55 percent) survey respondents. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$40,004 - $96,008
(Median)
$40K
$64K
$96K
MEDIAN: $64,239
10%
50%
90%

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$12.47 - $36.51
(Median)
$12
$20
$37
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$40,004 - $96,008  
   
Bonus
$249.44 - $14,784  
Profit Sharing
$304.10 - $6,904  
Commission
$1,479 - $29,696  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,433 - $101,826  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 1,674
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.47 - $36.51  
   
Overtime
$10.99 - $37.21  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$249.44 - $14,784  
   
Commission
$1,479 - $29,696  
Profit Sharing
$304.10 - $6,904  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,433 - $101,826  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 88
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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

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Popular Skills for Digital Marketing Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Search Engine Marketing, Project Management, and Web Marketing are correlated to pay that is above average, with boosts between 6 percent and 11 percent. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Social Media Optimization and Web Content Management also typically command lower compensation. Those educated in Online Marketing tend to be well versed in Email Marketing, Search Engine Marketing (SEM), and Search Engine Optimization (SEO).

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Digital Marketing Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Salaries of relatively inexperienced workers fall in the neighborhood of $55K, but folks who have racked up five to 10 years see a notably higher median of $72K. The average pay reported by folks with 10 to 20 years of experience is around $83K. Average wages for folks with more than 20 years of experience come out to around $96K.

Pay Difference by Location


Home to some of the best pay for Digital Marketing Managers, Minneapolis offers exceptional salaries, 29 percent above the national average. Digital Marketing Managers can also look forward to large paychecks in cities like San Francisco (+25 percent), Seattle (+23 percent), Portland (+11 percent), and Washington (+9 percent). The smallest paychecks in the market, 19 percent south of the national average, can be found in Austin. Workers in Phoenix and Denver earn salaries that trail the national average for those in this profession (9 percent less and 5 percent less, respectively).

Digital Marketing Manager Reviews

What is it like working as a Digital Marketing Manager?

Digital Marketing Manager in Cincinnati:
"Work flexibility."
Pros: Unlimited paid vacation (within reason), small agency so get to know others, in a good area of Cincinnati.
Cons: Stress level, low pay.

Related Job Salaries

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Experience Affects Digital Marketing Manager Salaries




National Average
$65,000


Skills That Affect Digital Marketing Manager Salaries





Online Marketing
up arrow 4%

Web Analytics
up arrow 4%

Search Engine Optimization (SEO)
up arrow 3%

Marketing Management
up arrow 2%

National Average
$65,000

Marketing Communications
up arrow 2%

Email Marketing
up arrow 4%






Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 228 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
41%
10-19 years
19%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 77%
vision benefits Vision: 62% employee benefits None: 11%
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