Digital Marketing Manager Salary

Median pay for Digital Marketing Managers in the United States is around $64K annually. Final cash compensation to Digital Marketing Managers varies from around $40K to approximately $102K; choice pay grades include potential for bonuses and profit sharing as high as $15K and $8K, respectively. Career duration is the biggest factor affecting pay for this group, followed by geography. Women make up a slight majority of Digital Marketing Managers (55 percent) survey respondents. The majority of Digital Marketing Managers claim high levels of job satisfaction. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to more than half. The data in this summary comes from the PayScale salary survey.
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$40,040 - $95,967

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$12.63 - $37.15

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,040 - $95,967  
   
Bonus
$197.27 - $14,738  
Profit Sharing
$309.13 - $7,757  
Commission
$1,490 - $29,590  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,511 - $101,813  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 1,724
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$12.63 - $37.15  
   
Overtime
$11.14 - $37.02  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$197.27 - $14,738  
   
Commission
$1,490 - $29,590  
Profit Sharing
$309.13 - $7,757  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,511 - $101,813  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 93
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Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

Marketing Manager Job Listings

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Popular Skills for Digital Marketing Manager


Digital Marketing Managers report using a large range of skills on the job. Most notably, skills in Strategic Marketing, Search Engine Marketing, Project Management, and Web Marketing are correlated to pay that is above average, with boosts between 7 percent and 10 percent. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Social Media Optimization and Content Management also typically command lower compensation. Most people who know Online Marketing also know Email Marketing, Search Engine Marketing (SEM), and Search Engine Optimization (SEO).

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Digital Marketing Managers with a rich background of experience are typically rewarded with larger paychecks. Respondents with less than five years' experience take home $55K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $72K. Digital Marketing Managers see a median salary of $83K after reaching one to two decades on the job. Seasoned veterans with 20 years under their belts enjoy a median income of $97K.

Pay Difference by Location


Minneapolis is home to an above-average pay rate for Digital Marketing Managers, 29 percent higher than the national average. Digital Marketing Managers can also look forward to large paychecks in cities like San Francisco (+25 percent), Seattle (+23 percent), Washington (+10 percent), and Portland (+9 percent). Austin is the lowest-paying area, 19 percent south of the national average. Workers in Los Angeles and Denver earn less than others in this profession; their salaries fall short of the national average by 4 percent.

Digital Marketing Manager Reviews

What is it like working as a Digital Marketing Manager?

Digital Marketing Manager in Cincinnati:
"Work flexibility."
Pros: Unlimited paid vacation (within reason), small agency so get to know others, in a good area of Cincinnati.
Cons: Stress level, low pay.

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Experience Affects Digital Marketing Manager Salaries




National Average
$65,000


Skills That Affect Digital Marketing Manager Salaries






Online Marketing
up arrow 4%

Search Engine Optimization (SEO)
up arrow 3%

Marketing Management
up arrow 3%

National Average
$65,000

Marketing Communications
up arrow 1%

Email Marketing
up arrow 3%






Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 230 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
37%
5-9 years
41%
10-19 years
19%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 77%
vision benefits Vision: 63% employee benefits None: 11%
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