Healthcare product managers are responsible for maintaining and managing products throughout their life cycle, from the launch of the product until its retirement. Product managers perform a variety of tasks, including overseeing sales staff to ensure that they have the expertise and materials to sell a product; they also salespeople and clients have promotional materials, training on how to use the products, and clinical papers, as needed. They are also responsible for making sure that the people in the healthcare field are kept up to date on new developments or changes to their company's products. Often, healthcare product managers do market research projects with a team, as well as help develop marketing plans, advertising, and sales forecasts/reports.
Most healthcare facilities look look for product managers who have excellent communication skills (written and verbal), are able to lead a team, are able to give persuasive presentations, and are able to travel for demonstrations and fairs. They must have knowledge of Medicare and Medicaid processes, as well as common healthcare terms. Other requirements are a bachelor's degree in a relevant field, with a master's of business administration, or MBA, typically preferred. Some companies require a minimum of three years' experience as a product manager or five or more years working in a healthcare field. Some healthcare companies also see a technical background to be a huge plus.
Product Manager, Healthcare Tasks
- Establish a production schedule and ensure staff can meet set deadlines.
- Ensure and uphold quality and safety standards.
- Analyze production process to create and implement operational improvements.
- Manage daily production operations.