Search engine marketing (SEM) account managers generally hold a role within an advertising company that is responsible for oversight and direct management of search engine marketing and other online advertising. A person in this position must be very familiar with the Internet, have an understanding of online advertising, and have strong customer service skills. These professionals generally work in an office setting, performing tasks such as managing active portfolios and online advertising campaigns to strategically improve clients' organic rankings, traffic, and results. An SEM account manager works with other employees and clients to resolve any client concerns and to analyze, summarize, and present analytical reports. These managers usually report directly to a supervising account manager.
Search Engine Marketing (SEM) Account Manager Tasks
Research, analyze and evaluate utilization of targeted campaign performance.
Manage and track search engine analytics, document and report trends for clients and management.
Provide account management and services to clients; pursuing new opportunities.