Vice President (VP), Merchandising Salary
Job Description for Vice President (VP), Merchandising
The job of a vice president of merchandising is to promote services and products for their company at a wide variety of events, which include exhibits, recreational events, sporting events, concerts, retail outlets, and more. They are generally employed by retail stores, design establishments, entertainment houses, and other businesses.Read More...
The merchandising VP's typical role is to oversee a team to ensure they are up-to-date and delivering the needed productivity. They are also responsible for managing promotions, designing products, and handling giveaways, discounts, displays, and more. He/she will also assist in budgeting, pricing, and a wide range of other company objectives.
Those in this position must have strong written and verbal skills, as well as leadership and management abilities. They should also be extremely good at multi-tasking and have a solid understanding of current market trends. Candidates for this position are generally required to have a bachelor’s degree, though a master's is preferred by many employers. Candidates should have extensive work experience, sometimes as many as eight to ten years.
The working hours of a merchandising VP may vary depending on the employer. Many work traditional weekly business hours, but this may change if special promotions are necessary. These may require the VP to work late hours, weekends, or even on holidays.
Vice President (VP), Merchandising Tasks
- Analyze market trends and behavior of competitors to develop product marketing strategies.
- Research customer behavior to determine which products company should offer.
- Create plans for the introduction and promotion of new products based on the results of customer research.
- Coordinate merchandise planning with marketing department and executives.