Web Content Manager Salary

Median pay for Web Content Managers in the United States lies in the neighborhood of $55K annually. Geographic location is the biggest factor affecting pay for this group, followed by career duration. Job satisfaction is high and work is enjoyable for most Web Content Managers. There are more female Web Content Managers who answered the questionnaire than male, making up 61 percent. About one in five of professionals in this line of work do not receive benefits; however, a strong majority report medical coverage and the larger part claim dental coverage as well. This overview is based on answers to PayScale's salary questionnaire.

$35,296 - $78,846
(Median)
$35K
$55K
$79K
MEDIAN: $55,404
10%
50%
90%

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$10.73 - $42.83
(Median)
$11
$20
$43
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$35,296 - $78,846  
   
Bonus
$0.00 - $9,662  
Profit Sharing
$2,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,852 - $81,418  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 605
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21$42$63
Hourly Rate
$10.73 - $42.83  
   
Hourly Tips
$0.00  
Overtime
$16.60 - $60.81  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $9,662  
   
Profit Sharing
$2,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,852 - $81,418  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 157
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Job Description for Web Content Manager

The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.

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Web Content Manager Tasks

  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.
  • Work with marketing and graphics designers to insure consistency.

Common Career Paths for Web Content Manager


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Many Web Content Managers move into a Web Producer role, which does not lead to a big boost in pay. Web Producers on average bring in a similar salary to Web Content Managers.

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Popular Skills for Web Content Manager


Survey results imply that Web Content Managers deploy a deep pool of skills on the job. Most notably, skills in Project Management, HTML, Microsoft Office, and Cascading Style Sheets (CSS) are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Social Media Marketing and Editing also typically command lower compensation. For most people, competency in Content Management indicates knowledge of Editing.

Pay by Experience Level for Web Content Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Web Content Managers. Survey participants with less than five years' experience pocket $46K on average, but those with five to 10 years of experience enjoy a much bigger median of $60K. For Web Content Managers, 10 to 20 years of experience on the job amounts to an average salary of $68K. More than 20 years of experience mean a somewhat bigger median paycheck of $72K, but it's not much more than what less experienced people make.

Pay Difference by Location

National Average: $54,310

Larger city markers indicate a job is popular in that location.

For those looking to make money, Web Content Managers in San Francisco enjoy an exceptional pay rate, 41 percent above the national average. Web Content Managers can also look forward to large paychecks in cities like Boston (+27 percent), St. Louis (+24 percent), Washington (+23 percent), and Chicago (+17 percent). One of the biggest compensable factors for Web Content Managers is geography, with workers in Denver earning a whopping 23 percent below the national average. A couple other locations with smaller-than-average paychecks include Phoenix (17 percent lower) and Los Angeles (5 percent lower).

Web Content Manager Reviews

What is it like working as a Web Content Manager?

Web Content Manager in Milwaukee:
"Fast Paced, Good Variety."
Pros: Love the variety this job provides. The job has ebbs and flows that allow me to utilize lots of different talents from artistic and writing to organization and technical configuration. It tends to be integrated into lots of other departments making my work meaningful.
Cons: Being one of few who have my expertise in my organization, there are times when deadlines overlap causing a sharp increase in stress and overtime. Additionally, most colleagues don't have a general understanding of the time or talent it takes to do my job. Because of this, there are, at times, unreasonable demands placed upon my role with few additional resources to support them.

Related Job Salaries

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Experience Affects Web Content Manager Salaries

Late-Career
up arrow 33%



National Average
$54,000


Skills That Affect Web Content Manager Salaries


HTML
up arrow 3%

Microsoft Office
up arrow 2%

Web Content Management
up arrow 1%

Cascading Style Sheets (CSS)
up arrow 1%

National Average
$54,000

Content Management
up arrow 1%

Web Design
up arrow 1%

Web Marketing
up arrow 2%

Copywriting
up arrow 2%

Search Engine Optimization (SEO)
up arrow 4%



up arrow 7%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 153 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
2%
1-4 years
41%
5-9 years
33%
10-19 years
22%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 69%
medical benefits
Vision: 54%
dental benefits
None: 21%
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