Web Content Manager Salary

For Web Content Managers, yearly average wages total $55K annually. Geography is the biggest factor affecting pay for this group, followed by career length. For the most part, Web Content Managers enjoy their work and report high levels of job satisfaction. The majority of Web Content Managers (61 percent) who took the survey are women. Medical benefits are awarded to most, and a majority earn dental coverage. Participants in PayScale's salary questionnaire provided the particulars of this report.

$36,650 - $79,036
$37K
$55K
$79K
MEDIAN: $54,690
10%
50%
90%

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$11.84 - $44.65
$12
$21
$45
MEDIAN: $20.82
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27K$54K$81K
Salary
$36,650 - $79,036  
   
Bonus
$618 - $10,125  
Profit Sharing
$1,300  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,471 - $80,879  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 365
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$11.84 - $44.65  
   
Overtime
$15.46 - $37.37  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$618 - $10,125  
   
Profit Sharing
$1,300  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,471 - $80,879  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 93

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Web Content Manager

The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.

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Web Content Manager Tasks

  • Write, edit, and develop web site content.
  • Work with marketing and graphics designers to insure consistency.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.

Common Career Paths for Web Content Manager


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Web Content Managers who become Web Project Managers position may earn slightly higher salaries. The median income for that position is $59K per year.

Web Content Specialist Job Listings

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Popular Skills for Web Content Manager


Web Content Managers report using a deep pool of skills on the job. Most notably, skills in Cascading Style Sheets, Marketing Communications, HTML, and Project Management are correlated to pay that is above average. Skills that pay less than market rate include Graphic Design, Social Media Marketing, and Adobe Photoshop. Those educated in Content Management tend to be well versed in Editing.

Pay by Experience Level for Web Content Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average inexperienced worker's salary is approximately $48K, and people with five to 10 years of experience bring in more at around $56K on average. Web Content Managers claiming one to two decades of experience make an estimated median of $70K. Respondents who boast more than two decades on the job don't boast commensurate pay, unfortunately; these veterans see average earnings of only $67K.

Pay Difference by Location

National Average: $53,573

Larger city markers indicate a job is popular in that location.

Web Content Managers will find that Boston offers an impressive pay rate, one which exceeds the national average by 46 percent. Web Content Managers can also look forward to large paychecks in cities like San Francisco (+40 percent), Atlanta (+40 percent), Washington (+23 percent), and Seattle (+17 percent). Compared to the national average, Los Angeles Web Content Managers have considerably lower salaries, 24 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Phoenix and Dallas are a couple other places where companies are known to pay below the median — salaries are 16 percent lower and 9 percent lower, respectively.

Web Content Manager Reviews

Q: What is it like working as a Web Content Manager?

Web Content Manager in Milwaukee:
"Fast Paced, Good Variety."
Pros: Love the variety this job provides. The job has ebbs and flows that allow me to utilize lots of different talents from artistic and writing to organization and technical configuration. It tends to be integrated into lots of other departments making my work meaningful.
Cons: Being one of few who have my expertise in my organization, there are times when deadlines overlap causing a sharp increase in stress and overtime. Additionally, most colleagues don't have a general understanding of the time or talent it takes to do my job. Because of this, there are, at times, unreasonable demands placed upon my role with few additional resources to support them.

Related Job Salaries

Key Stats for Web Content Manager

Gender

Female
61 %
Male
39 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 73 votes.
Less than 1 year
1%
1-4 years
47%
5-9 years
26%
10-19 years
22%
20 years or more
4%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Web Content Manager Salaries

▲30%

Late-Career
▲26%

▲5%

National Average
$54,000

▼10%

Skills That Affect Web Content Manager Salaries


▲1%



Web Content Management
▼0%

National Average
$54,000


▼2%

▼2%

▼3%







Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 73 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
1%
1-4 years
47%
5-9 years
26%
10-19 years
22%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 68%
vision benefits
Vision: 58%
dental benefits
None: 16%
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