Web Content Manager Salary

Web Content Managers in the United States pull down an average of $56K annually. Geographic location is the biggest factor affecting pay for this group, followed by career duration. While roughly a fifth report receiving no health benefits, a strong majority do receive medical coverage, and more than half have dental, as well. Job satisfaction is high and work is enjoyable for most Web Content Managers. The numbers in this rundown were provided by PayScale's salary survey participants.

$34,942 - $80,070
(Median)
$35K
$56K
$80K
MEDIAN: $56,414
10%
50%
90%

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$10.47 - $38.53
(Median)
$10
$18
$39
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$34,942 - $80,070  
   
Bonus
$0.00 - $9,389  
Profit Sharing
$2,000 - $3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,607 - $81,356  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 598
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18$36$54
Hourly Rate
$10.47 - $38.53  
   
Overtime
$14.47 - $53.63  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $9,389  
   
Profit Sharing
$2,000 - $3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,607 - $81,356  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 153
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Job Description for Web Content Manager

The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.

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Web Content Manager Tasks

  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.
  • Work with marketing and graphics designers to insure consistency.

Common Career Paths for Web Content Manager


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Web Content Managers who transition into an upper level Web Producer position will not necessarily make much more than they do in their current role. The average Web Producer makes $53K a year.

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Popular Skills for Web Content Manager


Web Content Managers seem to exploit a large range of skills on the job. Most notably, skills in Project Management, HTML, Copywriting, and Web Content Management are correlated to pay that is above average. At the other end of the pay range are skills like Graphic Design, Editing, and Social Media Marketing. Most people familiar with HTML also know Adobe Photoshop.

Pay by Experience Level for Web Content Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Although individuals who have less than five years' experience earn $45K on average, people with five to 10 years benefit from a notably larger average of $61K. Web Content Managers who work for 10 to 20 years in their occupation tend to earn about $67K. Average wages for folks with more than 20 years of experience come out to around $77K.

Pay Difference by Location


For Web Content Managers, busy Washington offers a higher-than-average pay rate, 36 percent above the national average. Web Content Managers can also look forward to large paychecks in cities like San Francisco (+35 percent), Boston (+33 percent), St. Louis (+24 percent), and Atlanta (+17 percent). Web Content Managers' salaries are heavily influenced by location — Web Content Managers in Denver bring in salaries that are 24 percent lower than the national average. Employers also pay below the national average in Phoenix and Austin (17 percent lower).

Web Content Manager Reviews

What is it like working as a Web Content Manager?

Web Content Manager in Milwaukee:
"Fast Paced, Good Variety."
Pros: Love the variety this job provides. The job has ebbs and flows that allow me to utilize lots of different talents from artistic and writing to organization and technical configuration. It tends to be integrated into lots of other departments making my work meaningful.
Cons: Being one of few who have my expertise in my organization, there are times when deadlines overlap causing a sharp increase in stress and overtime. Additionally, most colleagues don't have a general understanding of the time or talent it takes to do my job. Because of this, there are, at times, unreasonable demands placed upon my role with few additional resources to support them.

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Experience Affects Web Content Manager Salaries

Late-Career
up arrow 40%



National Average
$54,000


Skills That Affect Web Content Manager Salaries


HTML
up arrow 2%

Web Content Management
up arrow 1%

Copywriting
up arrow 1%

Content Management
0%

National Average
$54,000

Cascading Style Sheets (CSS)
up arrow 1%

Web Design
up arrow 3%

Adobe Photoshop
up arrow 4%

Web Marketing
up arrow 4%



Web Development
up arrow 5%


up arrow 9%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 157 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
2%
1-4 years
40%
5-9 years
35%
10-19 years
22%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 68%
vision benefits Vision: 53% employee benefits None: 21%
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