Web Content Manager Salary

Web Content Managers in the United States pull down an average of $55K per year. Location and years of experience each impact pay for this group, with the former having the largest influence. Job satisfaction for Web Content Managers is high. Women account for the majority of Web Content Managers who responded to the questionnaire — 61 percent to be exact. Some workers in this field — around one in five — are not awarded benefits. Medical coverage is reported by a fair number and dental plans are enjoyed by the larger part. The numbers in this rundown were provided by PayScale's salary survey participants.

$35,296 - $78,846
(Median)
$35K
$55K
$79K
MEDIAN: $55,404
10%
50%
90%

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$10.73 - $42.83
(Median)
$11
$20
$43
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$35,296 - $78,846  
   
Bonus
$0.00 - $9,662  
Profit Sharing
$2,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,852 - $81,418  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 605
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21$42$63
Hourly Rate
$10.73 - $42.83  
   
Hourly Tips
$0.00  
Overtime
$16.60 - $60.81  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $9,662  
   
Profit Sharing
$2,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,852 - $81,418  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 157
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Job Description for Web Content Manager

The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.

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Web Content Manager Tasks

  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.
  • Work with marketing and graphics designers to insure consistency.

Common Career Paths for Web Content Manager


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Web Content Managers who go on to become Web Producers may see somewhat stagnant compensation. On average, a Web Producer, an upper-level role, pays $53K.

Web Content Specialist Job Listings

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Popular Skills for Web Content Manager


Survey results imply that Web Content Managers deploy a deep pool of skills on the job. Most notably, skills in Project Management, HTML, Microsoft Office, and Cascading Style Sheets (CSS) are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Social Media Marketing and Editing also typically command lower compensation. Those familiar with Content Management also tend to know Editing.

Pay by Experience Level for Web Content Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Web Content Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Those in the early stages of their career can expect to make around $46K; however, individuals with five to 10 years of experience bring in $60K on average — a distinctly larger sum. On average, Web Content Managers make $68K following one to two decades on the job. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $72K.

Pay Difference by Location

National Average: $54,310

Larger city markers indicate a job is popular in that location.

For Web Content Managers, busy San Francisco offers a higher-than-average pay rate, 41 percent above the national average. Web Content Managers will also find cushy salaries in Boston (+27 percent), St. Louis (+24 percent), Washington (+23 percent), and Chicago (+17 percent). Compared to the national average, Denver Web Content Managers have considerably lower salaries, 23 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Workers in Phoenix and Los Angeles earn salaries that trail the national average for those in this profession (17 percent less and 5 percent less, respectively).

Web Content Manager Reviews

What is it like working as a Web Content Manager?

Web Content Manager in Milwaukee:
"Fast Paced, Good Variety."
Pros: Love the variety this job provides. The job has ebbs and flows that allow me to utilize lots of different talents from artistic and writing to organization and technical configuration. It tends to be integrated into lots of other departments making my work meaningful.
Cons: Being one of few who have my expertise in my organization, there are times when deadlines overlap causing a sharp increase in stress and overtime. Additionally, most colleagues don't have a general understanding of the time or talent it takes to do my job. Because of this, there are, at times, unreasonable demands placed upon my role with few additional resources to support them.

Related Job Salaries

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Experience Affects Web Content Manager Salaries

Late-Career
up arrow 33%



National Average
$54,000


Skills That Affect Web Content Manager Salaries


HTML
up arrow 3%

Microsoft Office
up arrow 2%

Web Content Management
up arrow 1%

Cascading Style Sheets (CSS)
up arrow 1%

National Average
$54,000

Content Management
up arrow 1%

Web Design
up arrow 1%

Web Marketing
up arrow 2%

Copywriting
up arrow 2%

Search Engine Optimization (SEO)
up arrow 4%



up arrow 7%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 153 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
2%
1-4 years
41%
5-9 years
33%
10-19 years
22%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 69%
medical benefits
Vision: 54%
dental benefits
None: 21%
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