Web Content Manager Salary
Web Content Managers in the United States pull down an average of $55K per year. Location and experience level each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and the larger part collect dental insurance. Most Web Content Managers report high levels of job satisfaction. The majority of Web Content Managers (60 percent) who took the survey are women. This report is based on responses to the PayScale salary survey.
|Salary||$36,609 - $78,187|
|Bonus||$513 - $10,067|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$32,430 - $80,423|
|Hourly Rate||$11.33 - $44.35|
|Overtime||$15.46 - $45.15|
|Bonus||$513 - $10,067|
|Total Pay (||$32,430 - $80,423|
Job Description for Web Content Manager
The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.Read More...
The web content manager documents and enforces corporate digital publication guidelines and work flows for internal and out-sourced authors and contributors. They ensure that all published content complies with corporate information security policies, corporate PR standards, established usability standards, copyright laws, and applicable regulations. All content must be fresh, fully developed, expertly edited, and search engine optimized; it must also contain high quality supporting elements such as images and videos as needed. The web content manager usually establishes an editorial calendar to ensure timely publication of seasonal content. Additionally, their team must solicit and act on feedback from key audience groups to optimize the customer experience.
Additionally, the web content manager works with developers to resolve technical issues related to the proper display of content and to develop automated website features. They work closely with the sales and marketing departments and act as a key member of the digital marketing strategies group. Web content managers also create and maintain the corporate online messaging tone, look and feel. Additionally, the web content manager is responsible for search and social media marketing techniques; online reputation management, customer acquisition campaigns, and developing new digital marketing channels to drive traffic to the corporate website.
The web content manager must have a keen artistic eye, be technically savvy, and have detailed knowledge of industry best practices for monitoring digital campaign impact and return on investment (ROI). They must have experience with layout, graphic design, copy editing, and copywriting. Educational requirements vary by the size of the company and website, although many employers prefer a bachelor's degree in computer science, information technology, or a related field. They may instead prefer a bachelor's degree in communications, online media, journalism, or a related field; a bachelor's degree in a field relevant to the company's area of focus may instead be preferred.
Web Content Manager Tasks
- Write, edit, and develop web site content.
- Work with marketing and graphics designers to insure consistency.
- Gather user feedback for website improvement and enhancements.
- Gather and research information that enhances the value of the site.
Popular Skills for Web Content Manager
Web Content Managers seem to require a rather large skill set. Most notably, skills in Project Management, Cascading Style Sheets, HTML, and Marketing Communications are correlated to pay that is above average. At the other end of the pay range are skills like Graphic Design, Adobe Photoshop, and Social Media Marketing. Most people who know Content Management also know Editing.
Pay by Experience Level for Web Content Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
More years of relevant experience do not necessarily translate to higher paychecks. The average inexperienced worker's salary is approximately $49K, and people with five to 10 years of experience bring in more at around $56K on average. Web Content Managers with one to two decades of relevant experience report an average salary of approximately $69K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $70K.
Pay Difference by Location
Boston offers some of the highest pay in the country for Web Content Managers, 46 percent above the national average. Web Content Managers will also find cushy salaries in Atlanta (+43 percent), San Francisco (+42 percent), Washington (+23 percent), and Seattle (+14 percent). Compared to the national average, Los Angeles Web Content Managers have considerably lower salaries, 25 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Not at the bottom but still paying below the median are employers in Phoenix and Dallas (16 percent lower and 10 percent lower, respectively).
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