Web Content Managers in the United States pull down an average of $55K per year. Location and experience level each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and the larger part collect dental insurance. Most Web Content Managers report high levels of job satisfaction. The majority of Web Content Managers (60 percent) who took the survey are women. This report is based on responses to the PayScale salary survey.

$36,609 - $78,187
$37K
$55K
$78K
MEDIAN: $54,914
10%
50%
90%

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$11.33 - $44.35
$11
$21
$44
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27K$54K$81K
Salary
$36,609 - $78,187  
   
Bonus
$513 - $10,067  
Profit Sharing
$1,277  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,430 - $80,423  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 375
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$11.33 - $44.35  
   
Overtime
$15.46 - $45.15  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$513 - $10,067  
   
Profit Sharing
$1,277  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,430 - $80,423  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 102

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Web Content Manager

The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.

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Web Content Manager Tasks

  • Write, edit, and develop web site content.
  • Work with marketing and graphics designers to insure consistency.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.

Common Career Paths for Web Content Manager


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Many Web Content Managers move into a Web Developer role, which does not lead to a big boost in pay. Web Developers on average bring in a similar salary to Web Content Managers.

Web Content Specialist Job Listings

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Popular Skills for Web Content Manager


Web Content Managers seem to require a rather large skill set. Most notably, skills in Project Management, Cascading Style Sheets, HTML, and Marketing Communications are correlated to pay that is above average. At the other end of the pay range are skills like Graphic Design, Adobe Photoshop, and Social Media Marketing. Most people who know Content Management also know Editing.

Pay by Experience Level for Web Content Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. The average inexperienced worker's salary is approximately $49K, and people with five to 10 years of experience bring in more at around $56K on average. Web Content Managers with one to two decades of relevant experience report an average salary of approximately $69K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $70K.

Pay Difference by Location

National Average: $53,614

Larger city markers indicate a job is popular in that location.

Boston offers some of the highest pay in the country for Web Content Managers, 46 percent above the national average. Web Content Managers will also find cushy salaries in Atlanta (+43 percent), San Francisco (+42 percent), Washington (+23 percent), and Seattle (+14 percent). Compared to the national average, Los Angeles Web Content Managers have considerably lower salaries, 25 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Not at the bottom but still paying below the median are employers in Phoenix and Dallas (16 percent lower and 10 percent lower, respectively).

Web Content Manager Reviews

Q: What is it like working as a Web Content Manager?

Web Content Manager in Milwaukee:
"Fast Paced, Good Variety."
Pros: Love the variety this job provides. The job has ebbs and flows that allow me to utilize lots of different talents from artistic and writing to organization and technical configuration. It tends to be integrated into lots of other departments making my work meaningful.
Cons: Being one of few who have my expertise in my organization, there are times when deadlines overlap causing a sharp increase in stress and overtime. Additionally, most colleagues don't have a general understanding of the time or talent it takes to do my job. Because of this, there are, at times, unreasonable demands placed upon my role with few additional resources to support them.

Related Job Salaries

Key Stats for Web Content Manager

Gender

Female
60 %
Male
40 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 73 votes.
Less than 1 year
1%
1-4 years
46%
5-9 years
27%
10-19 years
22%
20 years or more
4%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Web Content Manager Salaries

Late-Career
up arrow 31%



National Average
$54,000


Skills That Affect Web Content Manager Salaries



Web Content Management
0%

HTML
0%

Marketing Communications
0%

National Average
$54,000





up arrow 4%






Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 73 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
1%
1-4 years
46%
5-9 years
27%
10-19 years
22%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 67%
vision benefits
Vision: 57%
dental benefits
None: 18%
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