Web Content Manager Salary

Web Content Managers in the United States pull down an average of $56K per year. Location and experience level each impact pay for this group, with the former having the largest influence. Some workers in this field — about a fifth — are not awarded benefits. Medical coverage is reported by a fair number and dental plans are enjoyed by a majority. Job satisfaction is high and work is enjoyable for most Web Content Managers. The data in this summary comes from the PayScale salary survey.

$34,942 - $79,943
(Median)
$35K
$56K
$80K
MEDIAN: $56,252
10%
50%
90%

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$10.47 - $38.53
(Median)
$10
$18
$39
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$34,942 - $79,943  
   
Bonus
$0.00 - $9,413  
Profit Sharing
$2,000 - $3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,607 - $81,283  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 598
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18$36$54
Hourly Rate
$10.47 - $38.53  
   
Overtime
$14.47 - $53.63  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $9,413  
   
Profit Sharing
$2,000 - $3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,607 - $81,283  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 153
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Job Description for Web Content Manager

The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.

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Web Content Manager Tasks

  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.
  • Work with marketing and graphics designers to insure consistency.

Common Career Paths for Web Content Manager


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Web Content Managers' salary tends to stay somewhat level for those who assume higher-end positions like Web Producer. Median pay for Web Producers is $53K.

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Popular Skills for Web Content Manager


Web Content Managers seem to exploit a large range of skills on the job. Most notably, skills in Project Management, HTML, Web Content Management, and Copywriting are correlated to pay that is above average. Skills that seem to negatively impact pay include Graphic Design, Editing, and Social Media Marketing. Most people skilled in HTML are similarly competent in Adobe Photoshop.

Pay by Experience Level for Web Content Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Web Content Managers generally obtain higher compensation for more plentiful past experience. Although individuals who have less than five years' experience earn $45K on average, people with five to 10 years benefit from a notably larger average of $61K. People with 10 to 20 years of experience make an average of about $67K in this role. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $77K, which is substantially larger than the medians reported by folks with fewer years on their resumes.

Pay Difference by Location


For Web Content Managers, Washington provides a pay rate that is 36 percent greater than the national average. Web Content Managers will also find cushy salaries in San Francisco (+36 percent), Boston (+34 percent), St. Louis (+24 percent), and Atlanta (+18 percent). Web Content Managers in Denver report much lower salaries than the rest of the country — 24 percent below the national average — proving that residence is a major factor in overall pay. Phoenix and Austin are a couple other places where companies are known to pay below the median — salaries tend to be 17 percent less than the median.

Web Content Manager Reviews

What is it like working as a Web Content Manager?

Web Content Manager in Milwaukee:
"Fast Paced, Good Variety."
Pros: Love the variety this job provides. The job has ebbs and flows that allow me to utilize lots of different talents from artistic and writing to organization and technical configuration. It tends to be integrated into lots of other departments making my work meaningful.
Cons: Being one of few who have my expertise in my organization, there are times when deadlines overlap causing a sharp increase in stress and overtime. Additionally, most colleagues don't have a general understanding of the time or talent it takes to do my job. Because of this, there are, at times, unreasonable demands placed upon my role with few additional resources to support them.

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Experience Affects Web Content Manager Salaries

Late-Career
up arrow 41%



National Average
$54,000


Skills That Affect Web Content Manager Salaries


HTML
up arrow 2%

Web Content Management
up arrow 1%

Copywriting
up arrow 1%

Content Management
0%

National Average
$54,000

Cascading Style Sheets (CSS)
up arrow 1%

Web Design
up arrow 3%

Adobe Photoshop
up arrow 4%

Search Engine Optimization (SEO)
up arrow 4%

Web Marketing
up arrow 4%


Web Development
up arrow 5%


up arrow 9%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 155 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
2%
1-4 years
40%
5-9 years
35%
10-19 years
22%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 68%
vision benefits Vision: 54% employee benefits None: 21%
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