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Web Content Manager Salary

Median pay for Web Content Managers in the United States lies in the neighborhood of $54K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. The majority of Web Content Managers (64 percent) who took the survey are women. A strong majority enjoy medical while the larger part get dental coverage. Vision coverage is also available to a little more than half. Work is enjoyable for Web Content Managers, who typically claim high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
$34,332 - $80,308
(Median)
34K
41K
54K
67K
80K
MEDIAN: $54,272
10%
25%
50%
75%
90%

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$10.90 - $35.80
(Median)
11
18
25
36
MEDIAN: $17.00
10%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$34,332 - $80,308  
   
Bonus
$0.00 - $9,324  
Profit Sharing
$1,944 - $2,975  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,575 - $81,090  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 637
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$19$38$57
Hourly Rate
$10.90 - $35.80  
   
Overtime
$12.58 - $54.04  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $9,324  
   
Profit Sharing
$1,944 - $2,975  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,575 - $81,090  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 148
United States (change)

Job Description for Web Content Manager

The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.

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Web Content Manager Tasks

  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.
  • Work with marketing and graphics designers to insure consistency.

Common Career Paths for Web Content Manager


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Web Content Managers who transition into an upper level Web Producer position will not necessarily make much more than they do in their current role. The average Web Producer makes $53K a year.

Web Content Specialist Job Listings

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Popular Skills for Web Content Manager


Web Content Managers report using a large range of skills on the job. Most notably, facility with Project Management, Copywriting, and Content Management are correlated to pay that is significantly above average, leading to increases of 21 percent, 11 percent, and 8 percent, respectively. At the other end of the pay range are skills like Graphic Design and Editing. Web Content Management is a skill commonly found among those who know Content Management.

Pay by Experience Level for Web Content Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Web Content Managers generally obtain higher compensation for more plentiful past experience. Workers in their first five years can expect to earn $43K, but people who have been around for five to 10 years earn a noticeably bigger sum of $60K. Web Content Managers who work for 10 to 20 years in their occupation tend to earn about $65K. Old hands who claim more than two decades on the job enjoy average earnings of $77K.

Pay Difference by Location


For those looking to make money, Web Content Managers in San Francisco enjoy an exceptional pay rate, 36 percent above the national average. Web Content Managers can also look forward to large paychecks in cities like Boston (+35 percent), Washington (+32 percent), Dallas (+22 percent), and New York (+19 percent). The lowest-paying market is Phoenix, which sits 23 percent below the national average, proving that location is a significant contributor to overall pay. Workers in Austin and Philadelphia earn salaries that trail the national average for those in this profession (19 percent less and 12 percent less, respectively).

Web Content Manager Reviews

What is it like working as a Web Content Manager?
Web Content Manager in Milwaukee:
"Fast Paced, Good Variety."
Pros: Love the variety this job provides. The job has ebbs and flows that allow me to utilize lots of different talents from artistic and writing to organization and technical configuration. It tends to be integrated into lots of other departments making my work meaningful.
Cons: Being one of few who have my expertise in my organization, there are times when deadlines overlap causing a sharp increase in stress and overtime. Additionally, most colleagues don't have a general understanding of the time or talent it takes to do my job. Because of this, there are, at times, unreasonable demands placed upon my role with few additional resources to support them.

Related Job Salaries

Experience Affects Web Content Manager Salaries

Late-Career
up arrow 47%



National Average
$52,000


Skills That Affect Web Content Manager Salaries




up arrow 7%

Microsoft Office
up arrow 7%


Web Marketing
up arrow 4%

Cascading Style Sheets (CSS)
up arrow 2%

Web Design
up arrow 1%

Adobe Photoshop
0%

Search Engine Optimization (SEO)
0%

Web Development
0%

National Average
$52,000

Marketing Communications
up arrow 1%

Editing
up arrow 3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 198 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
2%
1-4 years
40%
5-9 years
34%
10-19 years
22%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 78% dental benefits Dental: 68%
vision benefits Vision: 53% employee benefits None: 20%