Web Content Manager Salary
Web Content Managers in the United States take home an average $55K annually. Location is the biggest factor affecting pay for this group, followed by career length. Job satisfaction for Web Content Managers is high. A strong majority report receiving medical coverage from their employers and the larger part collect dental insurance. Women account for the majority of Web Content Managers who responded to the questionnaire — 63 percent to be exact. This overview is based on answers to PayScale's salary questionnaire.
|Salary||$35,212 - $79,987|
|Bonus||$518 - $10,125|
|Total Pay (||$32,760 - $82,508|
|Hourly Rate||$12.22 - $44.02|
|Overtime||$23.26 - $38.23|
|Bonus||$518 - $10,125|
|Total Pay (||$32,760 - $82,508|
Job Description for Web Content Manager
The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.Read More...
The web content manager documents and enforces corporate digital publication guidelines and work flows for internal and out-sourced authors and contributors. They ensure that all published content complies with corporate information security policies, corporate PR standards, established usability standards, copyright laws, and applicable regulations. All content must be fresh, fully developed, expertly edited, and search engine optimized; it must also contain high quality supporting elements such as images and videos as needed. The web content manager usually establishes an editorial calendar to ensure timely publication of seasonal content. Additionally, their team must solicit and act on feedback from key audience groups to optimize the customer experience.
Additionally, the web content manager works with developers to resolve technical issues related to the proper display of content and to develop automated website features. They work closely with the sales and marketing departments and act as a key member of the digital marketing strategies group. Web content managers also create and maintain the corporate online messaging tone, look and feel. Additionally, the web content manager is responsible for search and social media marketing techniques; online reputation management, customer acquisition campaigns, and developing new digital marketing channels to drive traffic to the corporate website.
The web content manager must have a keen artistic eye, be technically savvy, and have detailed knowledge of industry best practices for monitoring digital campaign impact and return on investment (ROI). They must have experience with layout, graphic design, copy editing, and copywriting. Educational requirements vary by the size of the company and website, although many employers prefer a bachelor's degree in computer science, information technology, or a related field. They may instead prefer a bachelor's degree in communications, online media, journalism, or a related field; a bachelor's degree in a field relevant to the company's area of focus may instead be preferred.
Web Content Manager Tasks
- Write, edit, and develop web site content.
- Work with marketing and graphics designers to insure consistency.
- Gather user feedback for website improvement and enhancements.
- Gather and research information that enhances the value of the site.
Popular Skills for Web Content Manager
Web Content Managers seem to wield many skills on the job. Most notably, skills in Cascading Style Sheets, Marketing Communications, HTML, and Project Management are correlated to pay that is above average. At the other end of the pay range are skills like Graphic Design, Social Media Marketing, and Adobe Photoshop. It is often found that people who know Content Management are also skilled in Editing.
Pay by Experience Level for Web Content Manager
Pay by Experience for a Web Content Manager has a positive trend. An entry-level Web Content Manager with less than 5 years of experience can expect to earn an average total compensation of $48,000 based on 269 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Web Content Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $56,000 based on 157 salaries. An experienced Web Content Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $70,000 based on 112 salaries. A Web Content Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $67,000 based on 18 salaries.
Pay Difference by Location
With a pay rate for Web Content Managers that is 46 percent greater than the national average, Boston offers a comfortable salary for those in this profession. Web Content Managers can also look forward to large paychecks in cities like San Francisco (+40 percent), Atlanta (+40 percent), Washington (+23 percent), and Seattle (+17 percent). Web Content Managers in Los Angeles make 24 percent less than the national average, proving that location is a major factor in pay. Two other places where employers offer below-median salaries are Phoenix (16 percent less) and Dallas (8 percent less).
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