Web Content Manager Salary

An average Web Content Manager in the United States can expect to take home roughly $56K annually. Career length is the biggest factor affecting pay for this group, followed by geography. The majority of workers are highly satisfied with their job. Close to a fifth of professionals in this line of work do not receive benefits; however, a strong majority report medical coverage and the larger part claim dental coverage as well. Women make up the majority of Web Content Managers (61 percent) who completed the questionnaire. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$34,819 - $80,315
(Median)
$35K
$56K
$80K
MEDIAN: $55,859
10%
50%
90%

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$10.57 - $37.95
(Median)
$11
$18
$38
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$34,819 - $80,315  
   
Bonus
$0.00 - $9,643  
Profit Sharing
$1,944 - $2,975  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,575 - $81,444  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 606
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18$36$54
Hourly Rate
$10.57 - $37.95  
   
Overtime
$14.49 - $53.43  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $9,643  
   
Profit Sharing
$1,944 - $2,975  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,575 - $81,444  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 157

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Job Description for Web Content Manager

The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.

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Web Content Manager Tasks

  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.
  • Work with marketing and graphics designers to insure consistency.

Common Career Paths for Web Content Manager


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For Web Content Managers, career advancements do not tend to correlate with a rise in salary. On average, lower-level Web Content Managers earn similar salaries to those in higher-end positions like Web Producer.

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Popular Skills for Web Content Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Project Management, Copywriting, HTML, and Microsoft Office are correlated to pay that is above average, with boosts between 5 percent and 16 percent. At the other end of the pay range are skills like Graphic Design, Editing, and Social Media Marketing. Competency in Content Management frequently indicates knowledge of Web Content Management.

Pay by Experience Level for Web Content Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Web Content Managers. Relatively untried employees who have less than five years' experience make $45K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $60K. On average, Web Content Managers make $67K following one to two decades on the job. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $77K.

Pay Difference by Location


Web Content Managers will find that Washington offers an impressive pay rate, one which exceeds the national average by 32 percent. Web Content Managers can also look forward to large paychecks in cities like Boston (+30 percent), San Francisco (+30 percent), Atlanta (+19 percent), and Dallas (+18 percent). Web Content Managers in Denver report much lower salaries than the rest of the country — 23 percent below the national average — proving that residence is a major factor in overall pay. Two other places where employers offer below-median salaries are Austin (22 percent less) and Phoenix (16 percent less).

Web Content Manager Reviews

What is it like working as a Web Content Manager?

Web Content Manager in Milwaukee:
"Fast Paced, Good Variety."
Pros: Love the variety this job provides. The job has ebbs and flows that allow me to utilize lots of different talents from artistic and writing to organization and technical configuration. It tends to be integrated into lots of other departments making my work meaningful.
Cons: Being one of few who have my expertise in my organization, there are times when deadlines overlap causing a sharp increase in stress and overtime. Additionally, most colleagues don't have a general understanding of the time or talent it takes to do my job. Because of this, there are, at times, unreasonable demands placed upon my role with few additional resources to support them.

Related Job Salaries

United States (change)

Experience Affects Web Content Manager Salaries

Late-Career
up arrow 42%



National Average
$54,000


Skills That Affect Web Content Manager Salaries



up arrow 5%

Content Management
up arrow 3%

Microsoft Office
up arrow 3%

Web Content Management
up arrow 2%

Cascading Style Sheets (CSS)
0%

National Average
$54,000

Web Marketing
up arrow 1%

Adobe Photoshop
up arrow 2%

Search Engine Optimization (SEO)
up arrow 3%

Web Design
up arrow 3%

Marketing Communications
up arrow 4%


up arrow 7%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 175 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
2%
1-4 years
39%
5-9 years
35%
10-19 years
22%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 68%
vision benefits Vision: 53% employee benefits None: 20%