Web Content Manager Salary
Median pay for Web Content Managers in the United States lies in the neighborhood of $55K per year. Location and career duration each impact pay for this group, with the former having the largest influence. The majority of Web Content Managers claim high levels of job satisfaction. A large number report receiving medical coverage from their employers and the larger part collect dental insurance. The figures in this rundown are based on the results of PayScale's salary questionnaire.
Job Description for Web Content Manager
The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.Read More...
The web content manager documents and enforces corporate digital publication guidelines and work flows for internal and out-sourced authors and contributors. They ensure that all published content complies with corporate information security policies, corporate PR standards, established usability standards, copyright laws, and applicable regulations. All content must be fresh, fully developed, expertly edited, and search engine optimized; it must also contain high quality supporting elements such as images and videos as needed. The web content manager usually establishes an editorial calendar to ensure timely publication of seasonal content. Additionally, their team must solicit and act on feedback from key audience groups to optimize the customer experience.
Additionally, the web content manager works with developers to resolve technical issues related to the proper display of content and to develop automated website features. They work closely with the sales and marketing departments and act as a key member of the digital marketing strategies group. Web content managers also create and maintain the corporate online messaging tone, look and feel. Additionally, the web content manager is responsible for search and social media marketing techniques; online reputation management, customer acquisition campaigns, and developing new digital marketing channels to drive traffic to the corporate website.
The web content manager must have a keen artistic eye, be technically savvy, and have detailed knowledge of industry best practices for monitoring digital campaign impact and return on investment (ROI). They must have experience with layout, graphic design, copy editing, and copywriting. Educational requirements vary by the size of the company and website, although many employers prefer a bachelor's degree in computer science, information technology, or a related field. They may instead prefer a bachelor's degree in communications, online media, journalism, or a related field; a bachelor's degree in a field relevant to the company's area of focus may instead be preferred.
Web Content Manager Tasks
- Write, edit, and develop web site content.
- Work with marketing and graphics designers to insure consistency.
- Gather user feedback for website improvement and enhancements.
- Gather and research information that enhances the value of the site.
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Popular Skills for Web Content Manager
Survey participants wield an impressively varied skill set on the job. Most notably, skills in Project Management, HTML, Dreamweaver, and Web Content Management are correlated to pay that is above average. Skills that pay less than market rate include Graphic Design, Adobe Photoshop, and Social Media Marketing. For most people, competency in Content Management indicates knowledge of Editing.
Pay by Experience Level for Web Content Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience does not seem to be a strong driver of pay increase in this role. Those who have worked for fewer than five years take home a median salary of $48K, and workers with five to 10 years of experience earn a higher $56K on average. On average, Web Content Managers make $69K following one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $72K.
Pay Difference by Location
For those looking to make money, Web Content Managers in Boston enjoy an exceptional pay rate, 46 percent above the national average. Web Content Managers will also find cushy salaries in Atlanta (+38 percent), San Francisco (+37 percent), Washington (+23 percent), and Seattle (+17 percent). Place of residence plays a huge part in a Web Content Manager's salary, with Los Angeles Web Content Managers earning salaries that are 25 percent less than the national average. Employers pay around 16 percent less in Phoenix and 10 percent less in Dallas, below-median salaries for those in this field.