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Web Content Manager Salary

The average Web Content Manager in the United States earns approximately $56K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. While some workers in this profession — one-fifth — do not have any health coverage, a strong majority do receive medical benefits and the larger part have dental insurance. Most workers in this position report high levels of job satisfaction. The majority of Web Content Managers (60 percent) who took the survey are women. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$34,799 - $79,957
(Median)
$35K
$56K
$80K
MEDIAN: $55,903
10%
50%
90%

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$10.47 - $38.53
(Median)
$10
$18
$39
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$34,799 - $79,957  
   
Bonus
$0.00 - $9,366  
Profit Sharing
$1,944 - $2,975  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,494 - $81,198  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 594
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18$36$54
Hourly Rate
$10.47 - $38.53  
   
Overtime
$14.45 - $53.63  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $9,366  
   
Profit Sharing
$1,944 - $2,975  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,494 - $81,198  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 153

Find Out Exactly What You Should Be Paid

United States (change)


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Job Description for Web Content Manager

The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.

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Web Content Manager Tasks

  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.
  • Work with marketing and graphics designers to insure consistency.

Common Career Paths for Web Content Manager


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Many Web Content Managers move into a Web Producer role, which does not lead to a big boost in pay. Web Producers on average bring in a similar salary to Web Content Managers.

Web Content Specialist Job Listings

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Popular Skills for Web Content Manager


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Project Management, Copywriting, HTML, and Content Management are correlated to pay that is above average, with boosts between 4 percent and 14 percent. Skills that are correlated to lower pay, on the other hand, include Graphic Design, Editing, and Social Media Marketing. It is often found that people who know HTML are also skilled in Adobe Photoshop. Most people skilled in Web Content Management are similarly competent in Content Management, Adobe Photoshop, and Editing.

Pay by Experience Level for Web Content Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Workers in their first five years can expect to earn $45K, but people who have been around for five to 10 years earn a noticeably bigger sum of $60K. People with 10 to 20 years of experience make an average of about $67K in this role. Web Content Managers who have spent more than 20 years on the job report earning a significantly higher median of $77K.

Pay Difference by Location


Web Content Managers will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 35 percent. Web Content Managers can also look forward to large paychecks in cities like Washington (+33 percent), Boston (+32 percent), St. Louis (+25 percent), and Atlanta (+19 percent). One of the biggest compensable factors for Web Content Managers is geography, with workers in Denver earning a whopping 23 percent below the national average. Two other places where employers offer below-median salaries are Phoenix (17 percent less) and Philadelphia (15 percent less).

Web Content Manager Reviews

What is it like working as a Web Content Manager?

Web Content Manager in Milwaukee:
"Fast Paced, Good Variety."
Pros: Love the variety this job provides. The job has ebbs and flows that allow me to utilize lots of different talents from artistic and writing to organization and technical configuration. It tends to be integrated into lots of other departments making my work meaningful.
Cons: Being one of few who have my expertise in my organization, there are times when deadlines overlap causing a sharp increase in stress and overtime. Additionally, most colleagues don't have a general understanding of the time or talent it takes to do my job. Because of this, there are, at times, unreasonable demands placed upon my role with few additional resources to support them.

Related Job Salaries

United States (change)

Experience Affects Web Content Manager Salaries

Late-Career
up arrow 42%



National Average
$54,000


Skills That Affect Web Content Manager Salaries


HTML
up arrow 4%

Copywriting
up arrow 4%

Web Content Management
up arrow 2%

Content Management
up arrow 2%

Cascading Style Sheets (CSS)
up arrow 1%

National Average
$54,000

Web Design
up arrow 1%

Adobe Photoshop
up arrow 2%

Search Engine Optimization (SEO)
up arrow 2%

Web Marketing
up arrow 3%

Web Development
up arrow 3%

Marketing Communications
up arrow 4%


up arrow 7%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 162 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
2%
1-4 years
40%
5-9 years
35%
10-19 years
21%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 68%
vision benefits Vision: 54% employee benefits None: 20%
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