Web Content Manager Salary

Web Content Managers in the United States take home an average $55K annually. Location is the biggest factor affecting pay for this group, followed by career length. Job satisfaction for Web Content Managers is high. A strong majority report receiving medical coverage from their employers and the larger part collect dental insurance. Women account for the majority of Web Content Managers who responded to the questionnaire — 63 percent to be exact. This overview is based on answers to PayScale's salary questionnaire.

$35,212 - $79,987
$35K
$55K
$80K
MEDIAN: $54,714
10%
50%
90%

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$12.22 - $44.02
$12
$21
$44
MEDIAN: $20.83
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$35,212 - $79,987  
   
Bonus
$518 - $10,125  
Profit Sharing
$1,300  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,760 - $82,508  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 376
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$12.22 - $44.02  
   
Overtime
$23.26 - $38.23  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$518 - $10,125  
   
Profit Sharing
$1,300  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,760 - $82,508  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 97

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Web Content Manager

The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.

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Web Content Manager Tasks

  • Write, edit, and develop web site content.
  • Work with marketing and graphics designers to insure consistency.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.

Common Career Paths for Web Content Manager


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At the upper end, Web Content Managers who move into a Web Project Manager role may earn a little more as the latter position has a median salary of $59K per year.

Web Content Specialist Job Listings

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Popular Skills for Web Content Manager


Web Content Managers seem to wield many skills on the job. Most notably, skills in Cascading Style Sheets, Marketing Communications, HTML, and Project Management are correlated to pay that is above average. At the other end of the pay range are skills like Graphic Design, Social Media Marketing, and Adobe Photoshop. It is often found that people who know Content Management are also skilled in Editing.

Pay by Experience Level for Web Content Manager

Pay by Experience for a Web Content Manager has a positive trend. An entry-level Web Content Manager with less than 5 years of experience can expect to earn an average total compensation of $48,000 based on 269 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Web Content Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $56,000 based on 157 salaries. An experienced Web Content Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $70,000 based on 112 salaries. A Web Content Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $67,000 based on 18 salaries.

Pay Difference by Location

National Average: $53,444

Larger city markers indicate a job is popular in that location.

With a pay rate for Web Content Managers that is 46 percent greater than the national average, Boston offers a comfortable salary for those in this profession. Web Content Managers can also look forward to large paychecks in cities like San Francisco (+40 percent), Atlanta (+40 percent), Washington (+23 percent), and Seattle (+17 percent). Web Content Managers in Los Angeles make 24 percent less than the national average, proving that location is a major factor in pay. Two other places where employers offer below-median salaries are Phoenix (16 percent less) and Dallas (8 percent less).

Web Content Manager Reviews

Q: What is it like working as a Web Content Manager?

Web Content Manager in Milwaukee:
"Fast Paced, Good Variety."
Pros: Love the variety this job provides. The job has ebbs and flows that allow me to utilize lots of different talents from artistic and writing to organization and technical configuration. It tends to be integrated into lots of other departments making my work meaningful.
Cons: Being one of few who have my expertise in my organization, there are times when deadlines overlap causing a sharp increase in stress and overtime. Additionally, most colleagues don't have a general understanding of the time or talent it takes to do my job. Because of this, there are, at times, unreasonable demands placed upon my role with few additional resources to support them.

Related Job Salaries

Key Stats for Web Content Manager

Gender

Female
63 %
Male
37 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 77 votes.
Less than 1 year
2%
1-4 years
46%
5-9 years
25%
10-19 years
23%
20 years or more
4%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Web Content Manager Salaries

▲31%

Late-Career
▲26%

▲5%

National Average
$53,000

▼10%

Skills That Affect Web Content Manager Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 77 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
2%
1-4 years
46%
5-9 years
25%
10-19 years
23%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 66%
vision benefits
Vision: 57%
no benefits
None: 18%
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