Best Value Colleges For Marketing Careers

If you love making deals, telling stories and convincing people how to spend their money, you may want to consider a career in marketing or sales. In terms of college return on investment, marketing careers and sales jobs are often a good investment. PayScale determines the ROIs for each school based on the salaries of their alumni who go on to work in marketing and sales jobs, regardless of their major.

Read more

FIND OUT EXACTLY WHAT YOU SHOULD BE PAID

Rank 
School Name 
Annual ROI
 
20 Year ROI annualized to represent the % of expected ROI received each year after graduation.
Annual ROI
 
20 Year ROI annualized to represent the % of expected ROI received each year after graduation.
Annual ROI
 
20 Year ROI annualized to represent the % of expected ROI received each year after graduation.
Annual ROI
 
20 Year ROI annualized to represent the % of expected ROI received each year after graduation.
20 Year Net ROI
 
Difference between 20 Year Median Pay for a bachelor’s grad and 24 Year Median Pay for a high school grad minus Total 4 Year Cost.
20 Year Net ROI
 
Difference between 20 Year Median Pay for a bachelor’s grad and 24 Year Median Pay for a high school grad minus Total 4 Year Cost.
20 Year Net ROI
 
Difference between 20 Year Median Pay for a bachelor’s grad and 24 Year Median Pay for a high school grad minus Total 4 Year Cost.
20 Year Net ROI
 
Difference between 20 Year Median Pay for a bachelor’s grad and 24 Year Median Pay for a high school grad minus Total 4 Year Cost.
Total 4 Year Cost
 
Full cost, including tuition & fees, room & board, and books & supplies. Actual net cost may vary based on a student’s academic success and family income. Source: IPEDS
Total 4 Year Cost
 
Full cost, including tuition & fees, room & board, and books & supplies. Actual net cost may vary based on a student’s academic success and family income. Source: IPEDS
Graduation Rate
 
% of full-time, first-time degree seeking undergrad students who began their studies at the given school and graduate within 6 years. Source: IPEDS
Typical Years to Graduate
 
# of years it takes for at least 65 percent of graduates from a given school to receive their diplomas. Source: IPEDS
Average Loan Amount
 
Received by full-time, first-time degree seeking undergrad students, multiplied to represent amount over four years. Includes all Title IV loans and all institutionally- and privately-sponsored student loans. Source: IPEDS
% Grant Money Received
 
% of full-time, first-time undergrads who received local, state, federal, or institutional grant aid in the 2012-2013 academic year. Source: IPEDS
18.6%N/A14.8%N/A$1,043,000N/A$1,209,000N/A$249,000N/A93%4$30,20015%
1Massachusetts Institute of Technology(Private)
Annual ROI8.6%
Annual ROIN/A
Annual ROI14.8%
Annual ROIN/A
20 Year Net ROI$1,043,000
20 Year Net ROIN/A
20 Year Net ROI$1,209,000
20 Year Net ROIN/A
Total 4 Year Cost$249,000
Total 4 Year CostN/A
Grad Rate93%
Time to Graduate4
Loan Amt$30,200
Grant Money Received15%
211.6%11.8%13.7%14.1%$1,007,000$1,013,000$1,047,000$1,053,000$126,000$121,00077%4$26,70010%
2Colorado School of Mines(In-State)
Annual ROI11.6%
Annual ROI11.8%
Annual ROI13.7%
Annual ROI14.1%
20 Year Net ROI$1,007,000
20 Year Net ROI$1,013,000
20 Year Net ROI$1,047,000
20 Year Net ROI$1,053,000
Total 4 Year Cost$126,000
Total 4 Year Cost$121,000
Grad Rate77%
Time to Graduate4
Loan Amt$26,700
Grant Money Received10%
38.3%N/A15.8%N/A$951,000N/A$1,127,000N/A$240,000N/A97%4$18,10017%
3Princeton University(Private)
Annual ROI8.3%
Annual ROIN/A
Annual ROI15.8%
Annual ROIN/A
20 Year Net ROI$951,000
20 Year Net ROIN/A
20 Year Net ROI$1,127,000
20 Year Net ROIN/A
Total 4 Year Cost$240,000
Total 4 Year CostN/A
Grad Rate97%
Time to Graduate4
Loan Amt$18,100
Grant Money Received17%
49.2%9.4%10.5%10.7%$939,000$944,000$979,000$984,000$195,000$190,00077%4$26,70010%
4Colorado School of Mines(Out-of-State)
Annual ROI9.2%
Annual ROI9.4%
Annual ROI10.5%
Annual ROI10.7%
20 Year Net ROI$939,000
20 Year Net ROI$944,000
20 Year Net ROI$979,000
20 Year Net ROI$984,000
Total 4 Year Cost$195,000
Total 4 Year Cost$190,000
Grad Rate77%
Time to Graduate4
Loan Amt$26,700
Grant Money Received10%
58.0%N/A16.0%N/A$930,000N/A$1,123,000N/A$254,000N/A97%4$27,40016%
5Harvard University(Private)
Annual ROI8.0%
Annual ROIN/A
Annual ROI16.0%
Annual ROIN/A
20 Year Net ROI$930,000
20 Year Net ROIN/A
20 Year Net ROI$1,123,000
20 Year Net ROIN/A
Total 4 Year Cost$254,000
Total 4 Year CostN/A
Grad Rate97%
Time to Graduate4
Loan Amt$27,400
Grant Money Received16%
610.4%11.3%14.6%16.9%$861,000$882,000$935,000$957,000$139,000$118,00092%4$23,90023%
6University of California-Berkeley(In-State)
Annual ROI10.4%
Annual ROI11.3%
Annual ROI14.6%
Annual ROI16.9%
20 Year Net ROI$861,000
20 Year Net ROI$882,000
20 Year Net ROI$935,000
20 Year Net ROI$957,000
Total 4 Year Cost$139,000
Total 4 Year Cost$118,000
Grad Rate92%
Time to Graduate4
Loan Amt$23,900
Grant Money Received23%
77.9%7.9%12.3%12.3%$857,000$857,000$988,000$988,000$240,000$240,00089%4$37,40015%
7Lehigh University(Private)
Annual ROI7.9%
Annual ROI7.9%
Annual ROI12.3%
Annual ROI12.3%
20 Year Net ROI$857,000
20 Year Net ROI$857,000
20 Year Net ROI$988,000
20 Year Net ROI$988,000
Total 4 Year Cost$240,000
Total 4 Year Cost$240,000
Grad Rate89%
Time to Graduate4
Loan Amt$37,400
Grant Money Received15%
87.5%N/A15.3%N/A$834,000N/A$1,025,000N/A$255,000N/A94%4$32,20013%
8Stanford University(Private)
Annual ROI7.5%
Annual ROIN/A
Annual ROI15.3%
Annual ROIN/A
20 Year Net ROI$834,000
20 Year Net ROIN/A
20 Year Net ROI$1,025,000
20 Year Net ROIN/A
Total 4 Year Cost$255,000
Total 4 Year CostN/A
Grad Rate94%
Time to Graduate4
Loan Amt$32,200
Grant Money Received13%
97.4%7.4%13.5%13.5%$822,000$822,000$997,000$997,000$262,000$262,00095%4$28,60014%
9University of Pennsylvania(Private)
Annual ROI7.4%
Annual ROI7.4%
Annual ROI13.5%
Annual ROI13.5%
20 Year Net ROI$822,000
20 Year Net ROI$822,000
20 Year Net ROI$997,000
20 Year Net ROI$997,000
Total 4 Year Cost$262,000
Total 4 Year Cost$262,000
Grad Rate95%
Time to Graduate4
Loan Amt$28,600
Grant Money Received14%
108.2%N/A10.3%N/A$817,000N/A$887,000N/A$215,000N/A53%5$44,20025%
10Kettering University(Private)
Annual ROI8.2%
Annual ROIN/A
Annual ROI10.3%
Annual ROIN/A
20 Year Net ROI$817,000
20 Year Net ROIN/A
20 Year Net ROI$887,000
20 Year Net ROIN/A
Total 4 Year Cost$215,000
Total 4 Year CostN/A
Grad Rate53%
Time to Graduate5
Loan Amt$44,200
Grant Money Received25%
117.3%N/A14.8%N/A$813,000N/A$1,006,000N/A$261,000N/A98%4$21,50017%
11Yale University(Private)
Annual ROI7.3%
Annual ROIN/A
Annual ROI14.8%
Annual ROIN/A
20 Year Net ROI$813,000
20 Year Net ROIN/A
20 Year Net ROI$1,006,000
20 Year Net ROIN/A
Total 4 Year Cost$261,000
Total 4 Year CostN/A
Grad Rate98%
Time to Graduate4
Loan Amt$21,500
Grant Money Received17%
127.2%N/A13.7%N/A$796,000N/A$979,000N/A$265,000N/A97%4$24,70015%
12Dartmouth College(Private)
Annual ROI7.2%
Annual ROIN/A
Annual ROI13.7%
Annual ROIN/A
20 Year Net ROI$796,000
20 Year Net ROIN/A
20 Year Net ROI$979,000
20 Year Net ROIN/A
Total 4 Year Cost$265,000
Total 4 Year CostN/A
Grad Rate97%
Time to Graduate4
Loan Amt$24,700
Grant Money Received15%
1311.5%11.0%15.0%14.1%$786,000$776,000$834,000$824,000$101,000$111,00086%5$33,50011%
13Georgia Institute of Technology-Main Campus(In-State)
Annual ROI11.5%
Annual ROI11.0%
Annual ROI15.0%
Annual ROI14.1%
20 Year Net ROI$786,000
20 Year Net ROI$776,000
20 Year Net ROI$834,000
20 Year Net ROI$824,000
Total 4 Year Cost$101,000
Total 4 Year Cost$111,000
Grad Rate86%
Time to Graduate5
Loan Amt$33,500
Grant Money Received11%
147.5%7.5%9.7%9.8%$784,000$785,000$865,000$866,000$242,000$240,00086%4$44,40014%
14Worcester Polytechnic Institute(Private)
Annual ROI7.5%
Annual ROI7.5%
Annual ROI9.7%
Annual ROI9.8%
20 Year Net ROI$784,000
20 Year Net ROI$785,000
20 Year Net ROI$865,000
20 Year Net ROI$866,000
Total 4 Year Cost$242,000
Total 4 Year Cost$240,000
Grad Rate86%
Time to Graduate4
Loan Amt$44,400
Grant Money Received14%
157.2%N/A12.6%N/A$778,000N/A$938,000N/A$257,000N/A96%4$28,70013%
15Brown University(Private)
Annual ROI7.2%
Annual ROIN/A
Annual ROI12.6%
Annual ROIN/A
20 Year Net ROI$778,000
20 Year Net ROIN/A
20 Year Net ROI$938,000
20 Year Net ROIN/A
Total 4 Year Cost$257,000
Total 4 Year CostN/A
Grad Rate96%
Time to Graduate4
Loan Amt$28,700
Grant Money Received13%

* N/A indicates school does not have an on campus living option.

Marketing and sales are good career paths if you love people or want a job that lets you use your creativity but still earn a high income. These jobs are in high demand — every employer needs employees to convince their customers to purchase their product or service — and you need good communication, writing, and analytical and interpersonal skills to succeed. If you are interested in studying English or communications in college but don’t know what to do with those degrees, consider marketing and sales as a career path.

In PayScale’s College ROI Report, marketing careers and sales careers perform very well. Rhode Island’s Ivy League Brown University often delivers a high 20-year net ROI for alumni who go into sales and marketing jobs. Brown alums include seven Nobel Prize winners and eight billionaires, and the school is one of the most selective in the country; the acceptance rate is only 9.5%. On top of that, the University’s neighborhood is a federally listed architectural district with a dense concentration of Colonial era buildings.

Business moguls of all types have studied at the University of Pennsylvania, another high-ranked school on our list for marketing, PR and sales careers. Also an Ivy League school — and founded by Benjamin Franklin — UPenn has produced more than its share of famous businessmen, and more billionaires went to UPenn for their undergraduate degrees than any other college in the world.

Stanford University in Palo Alto, California reports a consistently high 20-year net ROI for alumni who go into sales and marketing jobs, as does the University of California, Berkeley. Cal is home to the famous Haas School of Business, the a real deal for California residents who want to work in sales or marketing. Like Stanford, these students probably benefit from proximity to one of the hottest job markets in the country, the Silicon Valley and San Francisco areas. Even the coolest tech start-ups need marketing and salespeople to push their products.


Leave a Reply

avatar
  Subscribe  
Notify of

WHAT AM I WORTH?

What your skills are worth in the job market is constantly changing.

Get Your Pay Report

WHAT AM I WORTH?

What your skills are worth in the job market is constantly changing.