A Brand Manager earns an average salary of AU$78,417 per year. Most people with this job move on to other positions after 20 years in this career. Experience has a moderate effect on pay for this job.

AU$56,023 - AU$113,149
AU$56K
AU$79K
AU$110K
MEDIAN: AU$78,533
10%
50%
90%
AU$23.41 - AU$53.83
AU$23
AU$30
AU$54
MEDIAN: AU$29.66
10%
50%
90%
AU$0AU$119K
Salary AU$56,023 - AU$113,149
Bonus AU$1,948 - AU$15,040
Profit Sharing AU$1,500
Commission AU$3,275
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
AU$54,920 - AU$119,080
  • Country: Australia
  • Currency: AUD
  • Updated: 13 Jan 2018
  • Individuals Reporting: 476
Hourly Data AU$0AU$53
Hourly Rate AU$23.41 - AU$53.83
Overtime AU$30.50
Annual Data AU$0AU$119K
Bonus AU$1,948 - AU$15,040
Commission AU$3,275
Profit Sharing AU$1,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
AU$54,920 - AU$119,080
  • Country: United States
  • Currency: AUD
  • Updated: 13 Jan 2018
  • Individuals Reporting: 22

Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.

Common Career Paths for Brand Manager


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Brand Manager Job Listings

Popular Skills for Brand Manager

Pay by Experience Level for Brand Manager

Pay by Experience for a Brand Manager has a positive trend. An entry-level Brand Manager with less than 5 years of experience can expect to earn an average total compensation of AU$73,000 based on 282 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Brand Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of AU$86,000 based on 239 salaries. An experienced Brand Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of AU$95,000 based on 89 salaries. A Brand Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of AU$108,000 based on 12 salaries.

Pay Difference by Location

National Average: AU$80,197

Larger city markers indicate a job is popular in that location.

Brand Manager Reviews

Q: What is it like working as a Brand Manager?

Brand Manager in Sydney:
"Good company, family business, good environment."
Pros: Work flexibility, good environment, family business.
Cons: I’m not happy with my salary at all.

Related Job Salaries

Key Stats for Brand Manager

Gender

Female
70 %
Male
30 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.
Less than 1 year
2%
1-4 years
41%
5-9 years
38%
10-19 years
17%
20 years or more
2%

Experience Affects Brand Manager Salaries

▲34%

▲19%

▲7%

National Average
AU$80,000

▼8%

Skills That Affect Brand Manager Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
2%
1-4 years
41%
5-9 years
38%
10-19 years
17%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 8%
dental benefits
Dental: 2%
vision benefits
Vision: 2%
no benefits
None: 91%