The average salary for a Brand Strategist in Australia is AU$81,578.
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AU$46k - AU$136k
AU$5k - AU$10k
AU$48k - AU$151k
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Job Description for Brand Strategist
A brand strategist helps a company identify who their target market is and then seeks to determine the best way to positively interact with that target market so that consumers within that demographic respond favorably to the products offered by the company. Along the way, a good brand strategist will also seek out opportunities to expand the brand's profile and impact by enlarging the target demographic and potential market for the company's offerings. What a brand strategist will typically do…Read more
Brand Strategist Tasks
- Develop unique and innovative methods for introducing to a product and making it memorable to the public.
- Oversee the development of marketing plans and evaluate the impact of marketing efforts.
- Create an advertising message which defines and describes the product in a way that makes it appealing to the public.
- Conduct market research to determine customer demographics and the best strategies for reaching customers.
Explore the most common career paths for Brand Strategist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
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Popular Skills for Brand Strategist
Skills in Strategic Planning and Branding are correlated to pay that is above average. Skills that pay less than market rate include Market Research, Marketing Communications and Strategic Marketing.
Pay by Experience Level for Brand Strategist
An early career Brand Strategist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of AU$62,510 based on 14 salaries. A mid-career Brand Strategist with 5-9 years of experience earns an average total compensation of AU$99,995 based on 15 salaries. An experienced Brand Strategist with 10-19 years of experience earns an average total compensation of AU$157,500 based on 5 salaries.
Years of Experience
This data is based on 34 survey responses.
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