Marketing coordinators develop and coordinate marketing campaigns for their companies. These campaigns may involve presentations, social media, print, mailing, or television advertisements, and often a combination of these. They are often tasked with brainstorming ideas which align with the company's vision and devising plans to execute these ideas. They may manage the company’s webpage and work with other marketers and employees who help bring marketing efforts to realization, such as producers and graphic designers. They may also work with sales/customer service representatives and outside parties, such as vendors.

Strong research skills are important to understand evolving trends within the market and any leads which should be developed. It is also important to have in-depth knowledge of the company's offerings to be able to incorporate relevant information in marketing campaigns. Marketing coordinators may also come up with forecasts, which involves carrying out analytics and creating reports.

Public speaking skills are important in this position to make presentations for management or potential clients. Strong written and verbal communication skills and computer skills are also important, while creative skills such as graphic design are also helpful. There are both entry-level and experienced positions available, and this job is usually done in an office, but some travel may be necessary. A bachelor’s degree in marketing or communications may be a minimum requirement for this position. (Copyright 2018 PayScale.com)

Marketing Coordinator Tasks

• Support marketing day-to-day operations including media campaigns, promotions and projects.
• Arrange and coordinate special events, projects and mailings.
• Research, maintain and report on marketing data to aid management in determining marketing direction.
• Assist in creating materials used for proposals, correspondence and presentation materials and reports.