Average Online Marketing Specialist Salary in Australia

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The average salary for an Online Marketing Specialist in Australia is AU$63,571.
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United States (change)
AU$44k - AU$92k
AU$1k - AU$7k
Total Pay
AU$43k - AU$98k

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Job Description for Online Marketing Specialist

Online Marketing Specialist Tasks
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Develop and implement strategies for search engine optimization, AdWords, and other word choices.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
  • Collect, analyze, and report on customer engagement and best practices.

Online Marketing Specialist Job Listings

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Popular Skills for Online Marketing Specialist

Skills in Search Engine Optimization (SEO), Online Marketing and Search Engine Marketing (SEM) are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing and Google Analytics.

Pay by Experience Level for Online Marketing Specialist

An early career Online Marketing Specialist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of AU$61,360 based on 16 salaries. A mid-career Online Marketing Specialist with 5-9 years of experience earns an average total compensation of AU$74,500 based on 8 salaries.

Pay Difference by Location

Learn more about cost of living by city.
Employees with Online Marketing Specialist in their job title in Melbourne, Victoria earn an average of 4.0% more than the national average. The lowest salaries can be found in Brisbane, Queensland (27.9% less) and Sydney, New South Wales (2.8% less).

Years of Experience

This data is based on 24 survey responses.
Early Career
Mid Career

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