The average pay for an Online Marketing Specialist in Sydney, New South Wales is AU$65,735 per year. People in this job generally don't have more than 10 years' experience.
|Salary||AU$48,511 - AU$97,871|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|AU$45,510 - AU$96,694|
Job Description for Online Marketing Specialist
A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.Read More...
The online marketing specialist typically works within the marketing department and usually acts fairly autonomously as a go-between across teams within that larger group. The marketing specialist may work with marketing research teams to help identify frequent and prospective customers, for instance, and then use that analysis to help form online outreach approaches. The online marketing specialist often also works closely with (and may even supervise) a dedicated social media manager to help ensure that the company's presence in this area remains consistent and productive.
Typically an online marketing specialist also needs to coordinate with advertising departments and branch managers. For instance, if the advertising department determines that the marketing specialist's idea for a sale will generate traffic, it may be necessary to notify other departmental managers to increase staffing and inventory for the projected increase in activity. They are also responsible for analyzing data such as email lists and number of responses and click traffic to refine and iterate on existing online marketing endeavors.
Online marketing specialists typically forecast and submit budgets, and they may have personnel who directly report to them. This position typically requires at least a bachelor's degree in marketing or a related field, as well as extensive practical experience in social media marketing, web marketing and development, and/or similar areas. (Copyright 2018 PayScale.com)
Online Marketing Specialist Tasks
- Design, coordinate, and execute marketing campaigns across multiple delivery channels.
- Develop and implement strategies for search engine optimization, AdWords, and other word choices.
- Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
- Collect, analyze, and report on customer engagement and best practices.
Online Marketing Specialist Job Listings
Key Stats for Online Marketing Specialist