A Search Engine Optimization (SEO) Specialist earns an average salary of AU$58,958 per year.

AU$39,453 - AU$80,537
AU$39K
AU$59K
AU$81K
MEDIAN: AU$59,117
10%
50%
90%
AU$0AU$81K
Salary AU$39,453 - AU$80,537
Bonus AU$5,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
AU$39,732 - AU$81,396
  • Country: Australia
  • Currency: AUD
  • Updated: 16 Dec 2017
  • Individuals Reporting: 30

Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists help develop and/or implement an SEO strategy for their organization. They ensure their company appears early in the search results for relevant keywords within a wide variety of search engines. This may happen, for example, through the use of important keywords throughout their company's website, including paragraphs that the viewer reads and the "meta tags" within the website's "head tags"; cross-linking between a website's pages is another SEO strategy. SEO specialists may focus on one or more types of searches, such as image, video, academic and local searches. These specialists must continuously stay up to date on new and improved methods of improving their company's online visibility, integrating improvements into their company's strategy as needed. They also need to collaborate with other professionals within their company related to the design and content of their company's website to ensure SEO strategies are used effectively.

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Search Engine Optimization (SEO) Specialist Tasks

  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.
  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.

Search Engine Optimization (SEO) Specialist Job Listings

Pay Difference by Location

National Average: AU$59,117

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Search Engine Optimization (SEO) Specialist

Gender

Female
38 %
Male
63 %
Less than 1 year
3%
1-4 years
84%
5-9 years
13%

Gender

Female
38 %
Male
63 %

Years of Experience

Less than 1 year
3%
1-4 years
84%
5-9 years
13%

Common Health Benefits

medical benefits
Medical: 6%
dental benefits
Dental:
vision benefits
Vision:
no benefits
None: 94%