Experienced Senior Brand Manager Salary (Australia)
The average salary for an Experienced Senior Brand Manager is AU$119,744 per year.
|Salary||AU$93,295 - AU$149,609|
|Bonus||AU$4,654 - AU$24,974|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|AU$99,436 - AU$163,276|
Job Description for Senior Brand Manager
A senior brand manager focuses on establishing a brand identity either for the company as a whole or for its individual products or projects. In most situations, this involves also ensuring that individual product or service offerings have a brand image that conforms to that of the parent company. Once the branding identity of the company and products are established by the senior brand manager, he or she works with marketing, advertising, and creative personnel to make sure all efforts that promote the brand adhere to the standard created for it.Read More...
The senior brand manager works a great deal with analytics, using market research and demographic data to establish and evolve brand identities. The brand manager works to help forecast trends in the consumer market and position products so they fit in with expected consumer behavior.
The brand manager typically has a two-way interaction with the marketing department at a company. The senior brand manager provides them with vision and targets for the consumer market the company wishes to attract. Then the marketing team devises campaigns and promotional initiatives to hit these targets, submitting them to the brand manager for approval. This same relationship also applies to advertising departments developing sales campaigns and similar products.
A senior brand manager typically works in an office environment during regular business hours. They have supervisory and budget oversight for all departments involving the promotion of products, usually delegating and approving the final decisions of middle managers in these areas.
Major companies frequently require at least a bachelor’s degree in marketing or advertising for this position, although a master’s degree in a related discipline is generally preferred. (Copyright 2018 PayScale.com)
Senior Brand Manager Tasks
- Develop creative and compelling marketing material that is consistent with company vision.
- Oversee advertising campaigns to ensure they provide maximum return on investment.
- Establish financial targets, business objectives, and brand strategies that will facilitate positive company growth.
- Create a budget and organize resources to meet quarterly objectives.
- Research consumer behavior to identify industry trends and adjust brand marketing accordingly.
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