The average salary for a Social Media Marketing Manager in Australia is AU$71,818.
Social Media Marketing Manager by
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What Do Social Media Marketing Managers Do?
The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.
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Social Media Marketing Manager Tasks
- Develop and execute the corporate social media strategy.
- Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
- Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
Social Media Marketing Manager Job Listings
What Are Popular Skills for Social Media Marketing Managers?
Skills in Social Media Marketing, Social Media Optimization and Online Marketing are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications and Content Management.
What is the Pay by Experience Level for Social Media Marketing Managers?
An entry-level Social Media Marketing Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of AU$45,781 based on 8 salaries. An early career Social Media Marketing Manager with 1-4 years of experience earns an average total compensation of AU$61,391 based on 40 salaries. A mid-career Social Media Marketing Manager with 5-9 years of experience earns an average total compensation of AU$77,086 based on 22 salaries.
Pay Difference by Location
Employees with Social Media Marketing Manager in their job title in Sydney, New South Wales earn an average of 11.4% more than the national average. These job titles also find higher than average salaries in Melbourne, Victoria (1.0% more). The lowest salaries can be found in Gold Coast, Queensland (20.6% less) and Brisbane, Queensland (19.9% less).
Years of Experience
This data is based on 70 survey responses.