Assistant Brand Manager Salary (Canada)
An Assistant Brand Manager earns an average salary of C$54,756 per year. Most people with this job move on to other positions after 10 years in this career.
|Salary||C$38,743 - C$74,264|
|Bonus||C$504 - C$9,910|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|C$38,422 - C$77,204|
Job Description for Assistant Brand Manager
Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.Read More...
Assistant brand managers work primarily in an office environment during regular business hours, although overtime is a possibility as project deadlines approach. Frequent travel may be necessary, as client outreach and communication is essential to this position. They must meet often with the sales team, marketing team, and management to give updates on campaign progress and receive feedback to determine strategic changes.
Assistant brand managers are generally required to hold a bachelor’s degree, usually in marketing or a related field. A master’s of business administration (MBA) is often desired, although assistant brand managers may be encouraged to seek this degree while employed. In lieu of an MBA, two or more years of experience in marketing or a related field is required in most cases. (Copyright 2018 PayScale.com)
Assistant Brand Manager Tasks
- Aid in management of outside promotional agencies and inquiries.
- Research and analyze target markets, and trends to support the marketing programs.
- Participate in monitoring budget and the utilization of operational resources.
- Assist with conducting presentations to communicate strategic position.
- Assist in developing, defining and guiding the branding strategy for company.
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