A Senior Marketing Manager earns an average salary of C$87,077 per year. Most people in this job have more than five years' experience in related jobs. A skill in Social Media Marketing is associated with high pay for this job.

C$63,543 - C$117,824
C$64K
C$87K
C$120K
MEDIAN: C$86,695
10%
50%
90%
C$34.00 - C$63.87
C$45
MEDIAN: C$45.32
50%
C$0C$129K
Salary C$63,543 - C$117,824
Bonus C$3,533 - C$19,726
Profit Sharing C$505 - C$20,273
Commission C$5,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$64,392 - C$129,777
  • Country: Canada
  • Currency: CAD
  • Updated: 13 Jan 2018
  • Individuals Reporting: 470
Hourly Data C$0C$63
Hourly Rate C$45.32
Overtime C$40.00
Annual Data C$0C$129K
Bonus C$3,533 - C$19,726
Commission C$5,000
Profit Sharing C$505 - C$20,273
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$64,392 - C$129,777
  • Country: United States
  • Currency: CAD
  • Updated: 13 Jan 2018
  • Individuals Reporting: 7

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

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Senior Marketing Manager Tasks

  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.
  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.

Common Career Paths for Senior Marketing Manager


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Senior Marketing Manager Job Listings

Popular Skills for Senior Marketing Manager

Pay by Experience Level for Senior Marketing Manager

Pay by Experience for a Senior Marketing Manager has a positive trend. An entry-level Senior Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of C$75,000 based on 28 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of C$84,000 based on 110 salaries. An experienced Senior Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of C$98,000 based on 124 salaries. A Senior Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of C$102,000 based on 32 salaries.

Pay Difference by Location

National Average: C$91,891

Larger city markers indicate a job is popular in that location.

Senior Marketing Manager Reviews

Q: What is it like working as a Senior Marketing Manager?

Senior Marketing Manager in Vancouver:
"Solid performer"
Pros: Engaging projects/ Flexible work from home/ good pay/ Bonus/ good company and people
Cons: Not paid according to Vancouver COLA, no room for advancement currently top heavy/ very flat organization

Related Job Salaries

Key Stats for Senior Marketing Manager

Gender

Female
60 %
Male
40 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 64 votes.
1-4 years
7%
5-9 years
30%
10-19 years
48%
20 years or more
15%

Experience Affects Senior Marketing Manager Salaries

▲12%

▲6%

National Average
C$92,000

▼8%

▼18%

Skills That Affect Senior Marketing Manager Salaries

Social Media Marketing
▲11%





Marketing Administration
▲5%



National Average
C$92,000

▼2%

Online Marketing
▼3%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 64 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

1-4 years
7%
5-9 years
30%
10-19 years
48%
20 years or more
15%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 90%
vision benefits
Vision: 76%
no benefits
None: 6%