The average salary for a Senior Marketing Manager in Canada is C$87,973.
Is Senior Marketing Manager your job title? Get a personalized salary report!
C$65k - C$120k
C$5k - C$19k
C$990 - C$10k
C$4k - C$20k
C$66k - C$132k
Your Market Worth Over Time
How has your pay changed over time for your market? Find out by taking our salary quiz.
Job Description for Senior Marketing Manager
A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and go…Read more
Senior Marketing Manager Tasks
- Create, recommend and implement marketing programs and campaigns for products and services of the organization.
- Manage the selection, training and development of marketing staff.
- Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
- Collaborate with product managers to implement new and modified programs and initiatives.
Popular Employer Salaries for Senior Marketing Manager
Explore the most common career paths for Senior Marketing Manager. Thickness and color of lines indicates how common a path is.
Senior Marketing Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Senior Marketing Manager Job Listings
Popular Skills for Senior Marketing Manager
Skills in Strategic Marketing, Product Marketing and Advertising are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications and Marketing Management.
Pay by Experience Level for Senior Marketing Manager
An early career Senior Marketing Manager with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of C$73,105 based on 57 salaries. A mid-career Senior Marketing Manager with 5-9 years of experience earns an average total compensation of C$84,071 based on 217 salaries. An experienced Senior Marketing Manager with 10-19 years of experience earns an average total compensation of C$92,614 based on 238 salaries. In their late career (20 years and higher), employees earn an average total compensation of C$98,268.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Senior Marketing Manager in their job title in Toronto, Ontario earn an average of 5.1% more than the national average. These job titles also find higher than average salaries in Calgary, Alberta (5.1% more) and Mississauga, Ontario (3.0% more). The lowest salaries can be found in Edmonton, Alberta (10.1% less), Vancouver, British Columbia (6.4% less) and Ottawa, Ontario (0.8% less).
Years of Experience
This data is based on 570 survey responses.
Related Job Salaries
C$42k - C$87k
C$35k - C$54k
C$39k - C$66k
C$55k - C$133k
C$50k - C$104k
C$44k - C$88k
C$41k - C$84k
C$37k - C$78k
C$44k - C$92k
C$39k - C$66k