The average salary for a Content Strategist is C$48,812 per year. Experience strongly influences income for this job. Most people with this job move on to other positions after 20 years in this career.

C$38,562 - C$69,281
C$39K
C$50K
C$69K
MEDIAN: C$50,475
10%
50%
90%
C$0C$75K
Salary C$38,562 - C$69,281
Bonus C$0.00 - C$7,774
Profit Sharing C$2,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$38,670 - C$75,698
  • Country: Canada
  • Currency: CAD
  • Updated: 20 Jan 2018
  • Individuals Reporting: 104

Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

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Content Strategist Tasks

  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.
  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.

Content Strategist Job Listings

Pay Difference by Location

National Average: C$51,154

Larger city markers indicate a job is popular in that location.

Content Strategist Reviews

Q: What is it like working as a Content Strategist?

Content Strategist in Montréal:
"Content Strategist serves as business development."
Pros: Holistic and flexible.
Cons: People don't understand it well.

Content Strategist in Toronto:
Pros: The opportunity for growth within the company.
Cons: The office conditions And not being able to telecommunicate.

Related Job Salaries

Key Stats for Content Strategist

Gender

Female
86 %
Male
14 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 8 votes.
Less than 1 year
2%
1-4 years
58%
5-9 years
29%
10-19 years
9%
20 years or more
2%

Experience Affects Content Strategist Salaries

▲81%

▲17%

National Average
C$51,000

▼6%

Skills That Affect Content Strategist Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 8 votes.

Gender

Female
86 %
Male
14 %

Years of Experience

Less than 1 year
2%
1-4 years
58%
5-9 years
29%
10-19 years
9%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 80%
vision benefits
Vision: 55%
no benefits
None: 13%