Content Strategist Salary (Canada)
The average salary for a Content Strategist is C$48,812 per year. Experience strongly influences income for this job. Most people with this job move on to other positions after 20 years in this career.
|Salary||C$38,562 - C$69,281|
|Bonus||C$0.00 - C$7,774|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|C$38,670 - C$75,698|
Job Description for Content Strategist
Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.Read More...
Content strategists typically work indoors in an office environment. The range of companies they can work for is quite large; any industry that develops a public message may hire a strategist, from larger corporations to nonprofits to media institutions. Content strategists may also be freelance workers as well.
Content strategists usually work during normal business hours, although freelance strategists may have more flexibility related to when they work.
A bachelor's degree in communications, marketing, or a related field is generally the minimum educational requirement for this position. Previous experience in a similar role is generally needed as well. Content strategists must have excellent computer skills and be able to work in a variety of relevant computer programs and social media platforms. (Copyright 2018 PayScale.com)
Content Strategist Tasks
- Create specifications and appropriate content for designated audience.
- Improve content delivery including search engine optimization and metadata management.
- Set guidelines for tone, style, and content of writing and communications.
- Strategize to ensure content is consistent and compelling across delivery streams.
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