Online Marketing Manager with Search Engine Marketing (SEM) Skills Salary (Canada)
The average pay for an Online Marketing Manager with Search Engine Marketing (SEM) skills is C$62,334 per year. Most people with this job move on to other positions after 20 years in this field.
|Salary||C$43,528 - C$79,528|
|Bonus||C$0.00 - C$6,851|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|C$43,528 - C$82,168|
Job Description for Online Marketing Manager
Online marketing managers work closely with many departments within a given company, such as sales, marketing and e-commerce. Ideal online marketing managers are both creatively and analytically minded. Online marketing managers' goals are to grow brand awareness, increase sales and improve customer acquisition and retention by using various online marketing tools and analytics. Online marketing managers are responsible for the day to day management of online marketing programs. They also develop, execute and refine online marketing campaigns that showcase their companies' product lines and initiatives. They also lead their companies' social media efforts in order to drive traffic and grow community. It is important that these progressive strategic digital media marketing plans increase a given company's presence within the fast growing online market.Read More...
After running advertising campaigns, online marketing managers must be able to effectively analyze and communicate the results of the corresponding advertising campaigns to executive officers of the company. They also work closely with company website designers to optimize key performance indicators for all company website visitors. Online marketing managers should be proficient with online marketing channels such as email, website advertising, and social media networks. They should also be proficient with the use of Google Analytics, Google AdWords and other online analytic packages. Regarding educational requirements, employers usually prefer online marketing managers to have at least a bachelor's degree in either business or marketing and three to seven years experience in digital media advertising. (Copyright 2018 PayScale.com)
Online Marketing Manager Tasks
- Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
- Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
- Build and implement online strategies and goals through web marketing.
- Manage budget and resources for online services.
Online Marketing Manager Job Listings
Key Stats for Online Marketing Manager
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