The average salary for a Senior Brand Manager is C$91,278 per year. Most people in this job have more than five years' experience in related jobs. The highest paying skills associated with this job are Strategic Marketing and Strategic Planning.

C$62,207 - C$110,276
C$62K
C$96K
C$110K
MEDIAN: C$96,479
10%
50%
90%
C$0C$126K
Salary C$62,207 - C$110,276
Bonus C$993 - C$21,532
Profit Sharing C$3,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$65,268 - C$126,934
  • Country: Canada
  • Currency: CAD
  • Updated: 20 Jan 2018
  • Individuals Reporting: 66

Job Description for Senior Brand Manager

A senior brand manager focuses on establishing a brand identity either for the company as a whole or for its individual products or projects. In most situations, this involves also ensuring that individual product or service offerings have a brand image that conforms to that of the parent company. Once the branding identity of the company and products are established by the senior brand manager, he or she works with marketing, advertising, and creative personnel to make sure all efforts that promote the brand adhere to the standard created for it.

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Senior Brand Manager Tasks

  • Develop creative and compelling marketing material that is consistent with company vision.
  • Oversee advertising campaigns to ensure they provide maximum return on investment.
  • Establish financial targets, business objectives, and brand strategies that will facilitate positive company growth.
  • Create a budget and organize resources to meet quarterly objectives.
  • Research consumer behavior to identify industry trends and adjust brand marketing accordingly.

Senior Brand Manager Job Listings

Pay Difference by Location

National Average: C$101,724

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Senior Brand Manager

Gender

Female
59 %
Male
41 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.
5-9 years
29%
10-19 years
68%
20 years or more
3%

Experience Affects Senior Brand Manager Salaries

Late-Career
▲5%

National Average
C$102,000

Experienced
▼3%

▼6%

Skills That Affect Senior Brand Manager Salaries

Strategic Marketing
▲13%

Strategic Planning
▲10%

National Average
C$102,000

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

5-9 years
29%
10-19 years
68%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 70%
dental benefits
Dental: 72%
vision benefits
Vision: 55%
no benefits
None: 25%