The average salary for a Vice President (VP), Marketing is C$124,413 per year. Most people in this job have more than five years' experience in related jobs. The skills that increase pay for this job the most are Leadership, Lead Generation, Branding, and Product Marketing.

C$87,782 - C$171,821
C$88K
C$130K
C$170K
MEDIAN: C$125,700
10%
50%
90%
C$0C$194K
Salary C$87,782 - C$171,821
Bonus C$4,954 - C$35,371
Profit Sharing C$0.00 - C$36,494
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$91,678 - C$194,580
  • Country: Canada
  • Currency: CAD
  • Updated: 13 Jan 2018
  • Individuals Reporting: 283

Job Description for Vice President (VP), Marketing

Vice presidents (VP) of marketing are highly-placed executives or board-level directors within a company who are responsible for determining strategies to improve or maintain the market-shares for the goods or services sold. This involves setting strategies in many areas concerned with the presentation of company assets and products, from branding to advertising and even pricing and discount structures. The marketing VP will typically have a department dedicated to researching and providing useful analytical data on the effectiveness of current marketing, as well as ideas for future product development.

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Vice President (VP), Marketing Tasks

  • Plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Oversee staff operations, develop policies and business plans.

Common Career Paths for Vice President (VP), Marketing


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Vice President (VP), Marketing Job Listings

Popular Skills for Vice President (VP), Marketing

Pay by Experience Level for Vice President (VP), Marketing

Pay by Experience for a Vice President (VP), Marketing has a positive trend. An entry-level Vice President (VP), Marketing with less than 5 years of experience can expect to earn an average total compensation of C$102,000 based on 13 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Vice President (VP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of C$140,000 based on 28 salaries. An experienced Vice President (VP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of C$136,000 based on 91 salaries. A Vice President (VP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of C$144,000 based on 43 salaries.

Pay Difference by Location

National Average: C$136,804

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Vice President (VP), Marketing

Gender

Female
49 %
Male
51 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 33 votes.
Less than 1 year
1%
1-4 years
5%
5-9 years
12%
10-19 years
49%
20 years or more
34%

Experience Affects Vice President (VP), Marketing Salaries

▲5%

Mid-Career
▲2%

National Average
C$137,000

▼1%

Entry-Level
▼25%

Skills That Affect Vice President (VP), Marketing Salaries

Leadership
▲35%

Lead Generation
▲21%

Branding
▲9%

Product Marketing
▲8%


National Average
C$137,000


Marketing Communications
▼6%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 33 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
1%
1-4 years
5%
5-9 years
12%
10-19 years
49%
20 years or more
34%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 85%
vision benefits
Vision: 76%
no benefits
None: 8%