An Experienced Vice President (VP), Marketing earns an average salary of C$125,688 per year. Skills that are associated with high pay for this job are Lead Generation and Product Marketing.

C$96,857 - C$171,345
MEDIAN: C$129,285
Salary C$96,857 - C$171,345
Bonus C$4,983 - C$35,647
Profit Sharing C$4,848 - C$38,116
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
C$99,288 - C$195,510
  • Country: Canada
  • Currency: CAD
  • Updated: 17 Jan 2018
  • Individuals Reporting: 192

Job Description for Vice President (VP), Marketing

Vice presidents (VP) of marketing are highly-placed executives or board-level directors within a company who are responsible for determining strategies to improve or maintain the market-shares for the goods or services sold. This involves setting strategies in many areas concerned with the presentation of company assets and products, from branding to advertising and even pricing and discount structures. The marketing VP will typically have a department dedicated to researching and providing useful analytical data on the effectiveness of current marketing, as well as ideas for future product development.


Vice President (VP), Marketing Tasks

  • Plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Oversee staff operations, develop policies and business plans.

Vice President (VP), Marketing Job Listings

Pay Difference by Location

National Average: C$142,263

Larger city markers indicate a job is popular in that location.

Key Stats for Vice President (VP), Marketing


45 %
55 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 23 votes.
10-19 years
20 years or more

Skills That Affect Vice President (VP), Marketing Salaries

Lead Generation

Product Marketing

Strategic Marketing

National Average

Marketing Management

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 23 votes.


45 %
55 %

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 88%
vision benefits
Vision: 79%
no benefits
None: 5%