The average salary for a Late-Career Vice President (VP), Marketing with Lead Generation skills in Toronto, Ontario is C$146,939.
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C$0 - C$147k
C$0 - C$38k
C$0 - C$190k
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Job Description for Vice President (VP), Marketing
Vice presidents (VP) of marketing are highly-placed executives or board-level directors within a company who are responsible for determining strategies to improve or maintain the market-shares for the goods or services sold. This involves setting strategies in many areas concerned with the presentation of company assets and products, from branding to advertising and even pricing and discount structures. The marketing VP will typically have a department dedicated to researching and providing usef…Read more
Vice President (VP), Marketing Tasks
- Plan, direct and set the strategic direction of marketing program for an organization.
- Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
- Develop pricing strategies to balance company objectives and customer satisfaction.
- Use sales forecasting and strategic planning to ensure the sale of products or services.
- Oversee staff operations, develop policies and business plans.
Explore the most common career paths for Vice President (VP), Marketing. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Vice President (VP), Marketing
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
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Popular Skills for Vice President (VP), Marketing
Skills in Strategic Marketing, Marketing Management and Digital Marketing are correlated to pay that is above average. Skills that pay less than market rate include Leadership and Marketing Communications.
Years of Experience
This data is based on 6 survey responses.
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