Average Marketing Specialist Salary in Germany

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The average salary for a Marketing Specialist in Germany is €43,208.
MEDIAN €43,208
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United States (change)
€26k - €58k
€98 - €8k
Total Pay
€27k - €59k

Your Market Worth Over Time

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Job Description for Marketing Specialist

Marketing Specialist Tasks
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.
  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.

Career Paths

Explore the most common career paths for Marketing Specialist. Thickness and color of lines indicates how common a path is.
Marketing Specialist
Customer Experience Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Marketing Specialist Job Listings

Popular Skills for Marketing Specialist

Skills in Marketing Communications, Strategic Marketing, Social Media Marketing and Project Management are correlated to pay that is above average. Skills that pay less than market rate include Email Marketing.

Pay by Experience Level for Marketing Specialist

An early career Marketing Specialist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of €42,000 based on 42 salaries. A mid-career Marketing Specialist with 5-9 years of experience earns an average total compensation of €45,000 based on 7 salaries. An experienced Marketing Specialist with 10-19 years of experience earns an average total compensation of €60,000 based on 5 salaries.
Employees with Marketing Specialist in their job title in Frankfurt, Hessen earn an average of 17.7% more than the national average. These job titles also find higher than average salaries in Frankfurt am Main, Hessen (4.1% more) and Berlin, Berlin (0.3% more). The lowest salaries can be found in Munich, Bavaria (Bayern) (12.1% less).

Years of Experience

This data is based on 54 survey responses.
Early Career
Mid Career

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