Senior Marketing Manager Salary in Germany

The average salary for a Senior Marketing Manager in Germany is €60,349.

10%

50%

90%

MEDIAN €60,349

Salary

€41k - €97k

Bonus

€2k - €20k

Profit Sharing

€0 - €12k

Total Pay

€42k - €109k

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Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and go…Read more

Senior Marketing Manager Tasks

Create, recommend and implement marketing programs and campaigns for products and services of the organization.
Manage the selection, training and development of marketing staff.
Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
Collaborate with product managers to implement new and modified programs and initiatives.

Career Paths

Explore the most common career paths for Senior Marketing Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.

Senior Marketing Manager

Marketing Director

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Product Marketing Manager

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Marketing Manager

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More common (> 20%)

Somewhat common (8 - 20%)

Less common (< 8%)

Senior Marketing Manager Job Listings

Popular Skills for Senior Marketing Manager

Marketing Management

€62,236

49 responses

Strategic Marketing

€56,760

27 responses

Online Marketing

€58,725

11 responses

Marketing Communications

€57,000

8 responses

Digital Marketing

€61,027

6 responses

Skills in Marketing Management and Digital Marketing are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications, Online Marketing and Strategic Marketing.

Pay by Experience Level for Senior Marketing Manager

An early career Senior Marketing Manager with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of €51,694 based on 27 salaries. A mid-career Senior Marketing Manager with 5-9 years of experience earns an average total compensation of €62,654 based on 58 salaries. An experienced Senior Marketing Manager with 10-19 years of experience earns an average total compensation of €71,533 based on 38 salaries. In their late career (20 years and higher), employees earn an average total compensation of €90,000.

Pay Difference by Location

Learn more about cost of living by city.

Frankfurt am Main, Hessen

▲34%

Munich, Bavaria (Bayern)

▲20%

Hamburg, Hamburg

▲18%

Berlin, Berlin

▼3%

Employees with Senior Marketing Manager in their job title in Frankfurt am Main, Hessen earn an average of 34.2% more than the national average. These job titles also find higher than average salaries in Munich, Bavaria (Bayern) (20.3% more) and Hamburg, Hamburg (18.4% more). The lowest salaries can be found in Berlin, Berlin (2.6% less).