A Senior Marketing Manager earns an average salary of €60,455 per year. Experience has a moderate effect on pay for this job. Most people move on to other jobs if they have more than 20 years' experience in this career.

€38,438 - €97,567
€38K
€60K
€98K
MEDIAN: €60,455
10%
50%
90%
€0€105K
Salary €38,438 - €97,567
Bonus €2,882 - €20,000
Profit Sharing €7,800
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
€39,276 - €105,066
  • Country: Germany
  • Currency: EUR
  • Updated: 13 Jan 2018
  • Individuals Reporting: 106

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

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Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Senior Marketing Manager Job Listings

Pay Difference by Location

National Average: €63,269

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Senior Marketing Manager

Gender

Female
43 %
Male
57 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 3 votes.
Less than 1 year
1%
1-4 years
23%
5-9 years
36%
10-19 years
34%
20 years or more
7%

Experience Affects Senior Marketing Manager Salaries

▲22%

▲5%

National Average
€63,000

▼23%

Skills That Affect Senior Marketing Manager Salaries



National Average
€63,000



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 3 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
1%
1-4 years
23%
5-9 years
36%
10-19 years
34%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 61%
dental benefits
Dental: 14%
vision benefits
Vision: 8%
no benefits
None: 39%