The average salary for a Senior Marketing Manager in Germany is €60,803.
Senior Marketing Manager by
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What Do Senior Marketing Managers Do?
A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and go…Read more
Senior Marketing Manager Tasks
- Create, recommend and implement marketing programs and campaigns for products and services of the organization.
- Manage the selection, training and development of marketing staff.
- Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
- Collaborate with product managers to implement new and modified programs and initiatives.
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Product Marketing Manager
Somewhat common (8 - 20%)
Senior Marketing Manager Job Listings
What Are Popular Skills for Senior Marketing Managers?
Skills in Marketing Management and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Online Marketing, Digital Marketing and Marketing Communications.
What is the Pay by Experience Level for Senior Marketing Managers?
An early career Senior Marketing Manager with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of €50,541 based on 29 salaries. A mid-career Senior Marketing Manager with 5-9 years of experience earns an average total compensation of €61,135 based on 60 salaries. An experienced Senior Marketing Manager with 10-19 years of experience earns an average total compensation of €75,900 based on 39 salaries. In their late career (20 years and higher), employees earn an average total compensation of €90,000.
Pay Difference by Location
Employees with Senior Marketing Manager in their job title in Frankfurt am Main, Hessen earn an average of 33.2% more than the national average. These job titles also find higher than average salaries in Munich, Bavaria (Bayern) (17.1% more) and Hamburg, Hamburg (15.0% more). The lowest salaries can be found in Berlin, Berlin (6.1% less).
Years of Experience
This data is based on 139 survey responses.