Senior Marketing Manager Salary in Germany

The average salary for a Senior Marketing Manager in Germany is €60,803.

10%

€44k

MEDIAN

€61k

90%

€101k

Salary

€44k - €101k

Bonus

€3k - €20k

Profit Sharing

€0 - €12k

Total Pay

€44k - €113k

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What Do Senior Marketing Managers Do?

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and go

Senior Marketing Manager Tasks

Create, recommend and implement marketing programs and campaigns for products and services of the organization.
Manage the selection, training and development of marketing staff.
Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
Collaborate with product managers to implement new and modified programs and initiatives.

Career Paths

Explore the most common career paths for Senior Marketing Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.

Senior Marketing Manager

Marketing Director

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Product Marketing Manager

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Marketing Manager

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More common (> 20%)

Somewhat common (8 - 20%)

Less common (< 8%)

Senior Marketing Manager Job Listings

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Job Title / Company

Location

What Are Popular Skills for Senior Marketing Managers?

Marketing Management

€66,129

67 responses

Strategic Marketing

€63,066

54 responses

Marketing Communications

€52,656

22 responses

Digital Marketing

€60,243

18 responses

Online Marketing

€57,000

12 responses

Skills in Marketing Management and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Online Marketing, Digital Marketing and Marketing Communications.

What is the Pay by Experience Level for Senior Marketing Managers?

An early career Senior Marketing Manager with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of €50,541 based on 29 salaries. A mid-career Senior Marketing Manager with 5-9 years of experience earns an average total compensation of €61,135 based on 60 salaries. An experienced Senior Marketing Manager with 10-19 years of experience earns an average total compensation of €75,900 based on 39 salaries. In their late career (20 years and higher), employees earn an average total compensation of €90,000.

Pay Difference by Location

Learn more about cost of living by city.

Frankfurt am Main, Hessen

▲33%

Munich, Bavaria (Bayern)

▲17%

Hamburg, Hamburg

▲15%

Berlin, Berlin

▼6%

Employees with Senior Marketing Manager in their job title in Frankfurt am Main, Hessen earn an average of 33.2% more than the national average. These job titles also find higher than average salaries in Munich, Bavaria (Bayern) (17.1% more) and Hamburg, Hamburg (15.0% more). The lowest salaries can be found in Berlin, Berlin (6.1% less).