▲5%
£33,971
Avg. Base Salary (GBP)
/ year
Avg. Base Salary (GBP)
10%
£24k
MEDIAN
£34k
90%
£55k
The average salary for a Retail General Manager (GM) is £33,971 in 2025
Base Salary
£24k - £55k
Bonus
£0 - £3k
Total Pay
£24k - £58k
Is Average Experienced Retail General Manager (GM) with People Management Skills Salary in United Kingdom your job title? Find out what you should be paid
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What is the Pay by Experience Level for Retail General Manager (GM)s?
What Do Retail General Manager (GM)s Do?
Find your market worth – how it works:
Common Health Benefits for a Retail General Manager (GM)
Medical
18%
Dental
9%
Vision
9%
None
82%
Gender Breakdown for Retail General Manager (GM)s
Male
63.6%
Female
36.4%
This data is based on 11 survey responses. Learn more about the gender pay gap.
FAQs About Retail General Manager (GM)s
What is the highest pay for Retail General Manager (GM)s?
Our data indicates that the highest pay for a Retail General Manager (GM) is £55k / year
What is the lowest pay for Retail General Manager (GM)s?
Our data indicates that the lowest pay for a Retail General Manager (GM) is £24k / year
How can Retail General Manager (GM)s increase their salary?
Increasing your pay as a Retail General Manager (GM) is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Retail General Manager (GM) that oversees more junior Retail General Manager (GM)s, this experience can increase the likelihood to earn more.