Account Planner Salary
The average salary for an Account Planner is $51,001 per year. People in this job generally don't have more than 10 years' experience.
|Salary||$35,879 - $71,904|
|Bonus||$986 - $7,149|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$32,634 - $72,280|
Job Description for Account Planner
Sometimes referred to as strategist or strategic planner, account planners must effectively present consumers' needs and desires to their company. They serve as a direct link between the consumer and their company, delivering information to colleagues that is used to create the most effective possible advertisements and products. Account planners use research, planning, trend analysis, and consultation with consumers to accurately determine consumers' needs; to gather this information, some planners conduct focus groups or surveys as well.Read More...
Since most account planners perform some work directly with the public, they need to have strong interpersonal and communication skills. They also need to be able to solve problems creatively and effectively, as well as be able to express ideas in presentations. Account planners should also be organized, have excellent time-management skills, and be proficient with basic computer programs such as the Microsoft Office suite. It is important that the planner is up to date on consumer trends that are relevant to their company's products and/or services.
Account planner positions generally require a bachelor's degree, as well as relevant experience. Some companies also provide account planning training to help these professionals build their skills. (Copyright 2017 PayScale.com)
Account Planner Tasks
- Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
- Conduct research to determine the best strategies for reaching the client's target audience.
- Work together with clients to establish an advertising campaign's objectives, target audience, and message.
- Keep clients briefed on advertising project progress and receive feedback from clients.
- Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
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