Account Planner Salary

The average salary for an Account Planner is $51,001 per year. People in this job generally don't have more than 10 years' experience.

$35,879 - $71,904
$36K
$49K
$72K
MEDIAN: $49,031
10%
50%
90%

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$0$72K
Salary $35,879 - $71,904
Bonus $986 - $7,149
Profit Sharing $1,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,634 - $72,280
  • Country: United States
  • Currency: USD
  • Updated: 16 Oct 2017
  • Individuals Reporting: 56

Job Description for Account Planner

Sometimes referred to as strategist or strategic planner, account planners must effectively present consumers' needs and desires to their company. They serve as a direct link between the consumer and their company, delivering information to colleagues that is used to create the most effective possible advertisements and products. Account planners use research, planning, trend analysis, and consultation with consumers to accurately determine consumers' needs; to gather this information, some planners conduct focus groups or surveys as well.

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Account Planner Tasks

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client's target audience.
  • Work together with clients to establish an advertising campaign's objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.

Account Planner Job Listings

Account Planner Reviews

Q: What is it like working as an Account Planner?

Account Planner in San Antonio:
Pros: The work we put out.
Cons:

Related Job Salaries

Key Stats for Account Planner

Gender

Female
66 %
Male
34 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 9 votes.
Less than 1 year
2%
1-4 years
68%
5-9 years
23%
10-19 years
7%

Experience Affects Account Planner Salaries

Late-Career
▲189%

Mid-Career
▲27%

▼0%

National Average
$50,000

Skills That Affect Account Planner Salaries

Strategic Planning
▲7%

Branding
▲7%

Market Research
▲4%

National Average
$50,000

Advertising
▼7%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 9 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
2%
1-4 years
68%
5-9 years
23%
10-19 years
7%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 73%
vision benefits
Vision: 58%
no benefits
None: 16%