Brand Manager Salary

A Brand Manager earns an average salary of $67,555 per year. People in this job generally don't have more than 20 years' experience. A skill in Strategic Marketing is associated with high pay for this job.
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$41,218 - $115,538
$41K
$70K
$120K
MEDIAN: $69,852
10%
50%
90%

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$11.22 - $30.24
$11
$19
$30
MEDIAN: $19.34
10%
50%
90%

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$0$122K
Salary $41,218 - $115,538
Bonus $508 - $19,400
Profit Sharing $0.00 - $11,554
Commission $1,000 - $40,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,445 - $122,882
  • Country: United States
  • Currency: USD
  • Updated: 11 Nov 2017
  • Individuals Reporting: 1,177
Hourly Data $0$77
Hourly Rate $11.22 - $30.24
Overtime $8.19 - $77.42
Annual Data $0$122K
Bonus $508 - $19,400
Commission $1,000 - $40,000
Profit Sharing $0.00 - $11,554
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,445 - $122,882
  • Country: United States
  • Currency: USD
  • Updated: 11 Nov 2017
  • Individuals Reporting: 67

Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.

Common Career Paths for Brand Manager


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Brand Manager Job Listings

Popular Employer Salaries for Brand Manager

Popular Skills for Brand Manager

Pay by Experience Level for Brand Manager

Pay by Experience for a Brand Manager has a positive trend. An entry-level Brand Manager with less than 5 years of experience can expect to earn an average total compensation of $57,000 based on 619 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Brand Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $77,000 based on 485 salaries. An experienced Brand Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $88,000 based on 276 salaries. A Brand Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $88,000 based on 70 salaries.

Pay Difference by Location

39%

19%

17%

13%

-17%

-19%

-19%

-19%

National Average: $70,759

Larger city markers indicate a job is popular in that location.

Brand Manager Reviews

Q: What is it like working as a Brand Manager?

Brand Manager in Butler:
"See new product first, stressful,"
Pros: I like helping people find new scents and try new things. I also like seeing the tables come to life as I have my team put them together. Its so rewarding to see a table once its all finished.
Cons: The company tends to change floorset nights left and right. My store manager tries to schedule people, but they end up calling off all the time, that I'm usually short staffed and after to stay after to get everything finished. I also try to keep everyone in the loop on how things are supposed to be, but the assistant manager doesn't listen (who is above me), so the other employees don't really care to listen to me.

Brand Manager in San Diego:
Pros: My military experience directly applies to my work since I am in charge of all tactical brands.
Cons: Managing too many brands. Zero training. Zero incentives.

Brand Manager in La Jolla:
"Overwhelming, terrible health benefits, hostile work environ."
Pros: Not a bad commute, Lots of learning.
Cons: Hostile work environment, low pay, over worked, bad benefits, no 401k.

Brand Manager in Cincinnati:
Pros: Ability to work on both analytical and creative aspects of business.
Cons: Pay.

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

Related Job Salaries

Key Stats for Brand Manager

Gender

Female
67 %
Male
33 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 186 votes.
Less than 1 year
3%
1-4 years
35%
5-9 years
32%
10-19 years
23%
20 years or more
7%

Experience Affects Brand Manager Salaries

▲25%

▲24%

▲9%

National Average
$71,000

▼19%

Skills That Affect Brand Manager Salaries





National Average
$71,000

▼1%

Marketing Communications
▼1%







▼16%


▼24%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 186 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
3%
1-4 years
35%
5-9 years
32%
10-19 years
23%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 73%
vision benefits
Vision: 61%
no benefits
None: 11%