The average salary for a Brand Manager is $71,031.
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What Do Brand Managers Do?
Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which…Read more
Brand Manager Tasks
- Develop and lead annual brand strategy.
- Responsible for developing plans and executing projects that support the broader marketing strategy.
- Develop and coach assistant brand managers and guide marketing skill development.
- Lead development of consumer communications in collaboration with corporate advertising.
- Set objectives, strategies, tactics and targets for all elements of the marketing mix.
Job Satisfaction for Brand Manager
Popular Employer Salaries for Brand Manager
The top respondents for the job title Brand Manager are from the companies The Richards Group, Starbucks Corporation and Alcon Laboratories, Inc.. Reported salaries are highest at Starbucks Corporation where the average pay is $121,171. Other companies that offer high salaries for this role include Alcon Laboratories, Inc. and Anheuser-Busch Companies, Inc., earning around $111,346 and $100,000, respectively. Certified Angus Beef pays the lowest at around $39,000. General Beverage and The Richards Group also pay on the lower end of the scale, paying $46,393 and $50,421, respectively.
Brand Manager Job Listings
What Are Popular Skills for Brand Managers?
Skills in Branding, Marketing Management and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications and Project Management.
What is the Pay by Experience Level for Brand Managers?
An entry-level Brand Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $50,100 based on 51 salaries. An early career Brand Manager with 1-4 years of experience earns an average total compensation of $61,484 based on 813 salaries. A mid-career Brand Manager with 5-9 years of experience earns an average total compensation of $76,493 based on 839 salaries. An experienced Brand Manager with 10-19 years of experience earns an average total compensation of $83,171 based on 445 salaries. In their late career (20 years and higher), employees earn an average total compensation of $83,666.
Pay Difference by Location
Employees with Brand Manager in their job title in San Francisco, California earn an average of 32.4% more than the national average. These job titles also find higher than average salaries in New York, New York (17.3% more) and Seattle, Washington (17.2% more). The lowest salaries can be found in Dallas, Texas (13.3% less).
Years of Experience
This data is based on 2,291 survey responses.