The average salary for a Brand Manager is $70,017.
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$42k - $114k
$975 - $19k
$493 - $14k
$600 - $32k
$41k - $122k
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Job Description for Brand Manager
Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which…Read more
Brand Manager Tasks
- Develop and lead annual brand strategy.
- Responsible for developing plans and executing projects that support the broader marketing strategy.
- Develop and coach assistant brand managers and guide marketing skill development.
- Lead development of consumer communications in collaboration with corporate advertising.
- Set objectives, strategies, tactics and targets for all elements of the marketing mix.
Popular Employer Salaries for Brand Manager
The top respondents for the job title Brand Manager are from the companies The Richards Group, Starbucks Corporation and Nutraceutical Corporation. Reported salaries are highest at Starbucks Corporation where the average pay is $121,231. Other companies that offer high salaries for this role include Mattel, Inc. and Revlon Corp., earning around $110,562 and $110,000, respectively. True Fabrications pays the lowest at around $48,000. The Richards Group and Amazon.com Inc also pay on the lower end of the scale, paying $50,565 and $61,042, respectively.
Explore the most common career paths for Brand Manager. Thickness and color of lines indicates how common a path is.
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Brand Manager Job Listings
Popular Skills for Brand Manager
Skills in Branding, Marketing Management and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Project Management and Marketing Communications.
Pay by Experience Level for Brand Manager
An entry-level Brand Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $50,090 based on 237 salaries. An early career Brand Manager with 1-4 years of experience earns an average total compensation of $60,050 based on 1,038 salaries. A mid-career Brand Manager with 5-9 years of experience earns an average total compensation of $76,020 based on 955 salaries. An experienced Brand Manager with 10-19 years of experience earns an average total compensation of $83,948 based on 514 salaries. In their late career (20 years and higher), employees earn an average total compensation of $84,939.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Brand Manager in their job title in San Francisco, California earn an average of 31.2% more than the national average. These job titles also find higher than average salaries in Chicago, Illinois (16.3% more) and New York, New York (14.3% more). The lowest salaries can be found in Dallas, Texas (11.3% less).
Years of Experience
This data is based on 2,878 survey responses.
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