Average Brand Manager Salary

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The average salary for a Brand Manager is $70,017.
MEDIAN $70,017
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United States (change)
$42k - $114k
$975 - $19k
Profit Sharing
$493 - $14k
$600 - $32k
Total Pay
$41k - $122k

Your Market Worth Over Time

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Job Description for Brand Manager

Brand Manager Tasks
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
The top respondents for the job title Brand Manager are from the companies The Richards Group, Starbucks Corporation and Nutraceutical Corporation. Reported salaries are highest at Starbucks Corporation where the average pay is $121,231. Other companies that offer high salaries for this role include Mattel, Inc. and Revlon Corp., earning around $110,562 and $110,000, respectively. True Fabrications pays the lowest at around $48,000. The Richards Group and Amazon.com Inc also pay on the lower end of the scale, paying $50,565 and $61,042, respectively.

Career Paths

Explore the most common career paths for Brand Manager. Thickness and color of lines indicates how common a path is.
Brand Manager
Marketing Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Brand Manager Job Listings

Popular Skills for Brand Manager

Skills in Branding, Marketing Management and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Project Management and Marketing Communications.

Pay by Experience Level for Brand Manager

An entry-level Brand Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $50,090 based on 237 salaries. An early career Brand Manager with 1-4 years of experience earns an average total compensation of $60,050 based on 1,038 salaries. A mid-career Brand Manager with 5-9 years of experience earns an average total compensation of $76,020 based on 955 salaries. An experienced Brand Manager with 10-19 years of experience earns an average total compensation of $83,948 based on 514 salaries. In their late career (20 years and higher), employees earn an average total compensation of $84,939.
Employees with Brand Manager in their job title in San Francisco, California earn an average of 31.2% more than the national average. These job titles also find higher than average salaries in Chicago, Illinois (16.3% more) and New York, New York (14.3% more). The lowest salaries can be found in Dallas, Texas (11.3% less).

Years of Experience

This data is based on 2,878 survey responses.
Entry Level
Early Career
Mid Career
Late Career