Average Brand Manager Salary

$71,031
Avg. SalaryShow Hourly Rate
$7,113
Bonus
$5,087
Commission
$3,104
Profit Sharing
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The average salary for a Brand Manager is $71,031.
10%
$44k
MEDIAN
$71k
90%
$116k
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Salary
$44k - $116k
Bonus
$997 - $19k
Profit Sharing
$659 - $12k
Commission
$497 - $25k
Total Pay
$42k - $123k
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What Do Brand Managers Do?

Brand Manager Tasks
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.

Job Satisfaction for Brand Manager

3.8 out of 5
(374)
Highly Satisfied
54Reviews
The top respondents for the job title Brand Manager are from the companies The Richards Group, Starbucks Corporation and Alcon Laboratories, Inc.. Reported salaries are highest at Starbucks Corporation where the average pay is $121,171. Other companies that offer high salaries for this role include Alcon Laboratories, Inc. and Anheuser-Busch Companies, Inc., earning around $111,346 and $100,000, respectively. Certified Angus Beef pays the lowest at around $39,000. General Beverage and The Richards Group also pay on the lower end of the scale, paying $46,393 and $50,421, respectively.

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What Are Popular Skills for Brand Managers?

Skills in Branding, Marketing Management and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications and Project Management.

What is the Pay by Experience Level for Brand Managers?

An entry-level Brand Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $50,100 based on 51 salaries. An early career Brand Manager with 1-4 years of experience earns an average total compensation of $61,484 based on 813 salaries. A mid-career Brand Manager with 5-9 years of experience earns an average total compensation of $76,493 based on 839 salaries. An experienced Brand Manager with 10-19 years of experience earns an average total compensation of $83,171 based on 445 salaries. In their late career (20 years and higher), employees earn an average total compensation of $83,666.
Employees with Brand Manager in their job title in San Francisco, California earn an average of 32.4% more than the national average. These job titles also find higher than average salaries in New York, New York (17.3% more) and Seattle, Washington (17.2% more). The lowest salaries can be found in Dallas, Texas (13.3% less).

Years of Experience

This data is based on 2,291 survey responses.
Entry Level
2.2%
Early Career
35.5%
Mid Career
36.6%
Experienced
19.4%
Late Career
6.2%