$60,810
Avg. Salary
$25.17
Avg. Hourly Rate

Average additional compensation:

$2,492

Bonus

$2,035

Profit Sharing

$10,000

Commission

What am I worth?
How should I pay?

The average pay for a Brand Strategist is $25.17 per hour.

The average pay for a Brand Strategist is $60,810 per year.

$13.70
10%
$25.17
50%
$58.72
90%
MEDIAN $25.17
$40k
10%
$61k
50%
$101k
90%
MEDIAN $60,810
$40,331 - $100,689
$40K
$61K
$100K
MEDIAN: $60,810
10%
50%
90%

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$13.70 - $58.72
$14
$25
$59
MEDIAN: $25.17
10%
50%
90%

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$0$103K
Salary $40,331 - $100,689
Bonus $206 - $10,083
Profit Sharing $296 - $7,096
Commission $10,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,130 - $103,483
  • Country: United States
  • Currency: USD
  • Updated: 16 Feb 2019
  • Individuals Reporting: 791
Hourly Data $0$58
Hourly Rate $13.70 - $58.72
Overtime $17.88 - $38.64
Annual Data $0$103K
Bonus $206 - $10,083
Commission $10,000
Profit Sharing $296 - $7,096
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,130 - $103,483
  • Country: United States
  • Currency: USD
  • Updated: 16 Feb 2019
  • Individuals Reporting: 40

Job Description for Brand Strategist

A brand strategist helps a company identify who their target market is and then seeks to determine the best way to positively interact with that target market so that consumers within that demographic respond favorably to the products offered by the company. Along the way, a good brand strategist will also seek out opportunities to expand the brand's profile and impact by enlarging the target demographic and potential market for the company's offerings.

Read More...
Brand Strategist Tasks
  • Develop unique and innovative methods for introducing to a product and making it memorable to the public.
  • Oversee the development of marketing plans and evaluate the impact of marketing efforts.
  • Create an advertising message which defines and describes the product in a way that makes it appealing to the public.
  • Conduct market research to determine customer demographics and the best strategies for reaching customers.

Popular Employer Salaries for Brand Strategist

Common Career Paths for Brand Strategist


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Brand Strategist Job Listings

Popular Skills for Brand Strategist

Pay by Experience Level for Brand Strategist

Pay by Experience for a Brand Strategist has a positive trend. An entry-level Brand Strategist with less than 5 years of experience can expect to earn an average total compensation of $56,000 based on 265 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Brand Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $80,000 based on 108 salaries. An experienced Brand Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $107,000 based on 37 salaries. A Brand Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $130,000 based on 7 salaries.

Pay Difference by Location

27%

11%

11%

-50%

National Average: $61,390

Larger city markers indicate a job is popular in that location.

Brand Strategist Reviews

Q: What is it like working as a Brand Strategist?

Brand Strategist in Chicago:
"What am I worth!!?"
Pros: Seasonal weather, down to earth people, lots of great companies and opportunities.
Cons: Highly competitive.

Brand Strategist in New York:
"Busy but rewarding."
Pros: big brands, big challenges, respected agencies
Cons: long hours, stress, expectation that you're always available

Brand Strategist in New York:
"Constant Ideation."
Pros: I'm always given a buffet of new and exciting brands to engage with.
Cons: Proposals are always with deadlines, and bandwidth sometimes prevents a work life balance given the sheer mass of proposals due to clients.

Brand Strategist in Pacoima:
"Make sure the job title is appropriate."

Brand Strategist in New York:
Pros: Corporate culture, work flexibility, creative field.
Cons: Stressful, long hours, low pay.

Related Job Salaries

Key Stats for Brand Strategist

Gender

Female
74 %
Male
26 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 138 votes.
Less than 1 year
5%
1-4 years
58%
5-9 years
25%
10-19 years
9%
20 years or more
2%

Experience Affects Brand Strategist Salaries

Late-Career
▲112%

▲74%

▲31%

National Average
$61,000

▼9%

Skills That Affect Brand Strategist Salaries

▲9%

Strategy
▲8%





Web Marketing
▲1%

National Average
$61,000


▼2%


Microsoft Excel
▼13%

▼14%


Copywriting
▼18%

Microsoft Office
▼19%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 138 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
5%
1-4 years
58%
5-9 years
25%
10-19 years
9%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 76%
vision benefits
Vision: 63%
no benefits
None: 12%