The average salary for a Brand Strategist is $63,493.
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What Do Brand Strategists Do?
A brand strategist helps a company identify who their target market is and then seeks to determine the best way to positively interact with that target market so that consumers within that demographic respond favorably to the products offered by the company. Along the way, a good brand strategist will also seek out opportunities to expand the brand's profile and impact by enlarging the target demographic and potential market for the company's offerings.
What a brand strategist will typically do…Read more
Brand Strategist Tasks
- Develop unique and innovative methods for introducing to a product and making it memorable to the public.
- Oversee the development of marketing plans and evaluate the impact of marketing efforts.
- Create an advertising message which defines and describes the product in a way that makes it appealing to the public.
- Conduct market research to determine customer demographics and the best strategies for reaching customers.
Job Satisfaction for Brand Strategist
Popular Employer Salaries for Brand Strategist
The top respondents for the job title Brand Strategist are from the companies The Richards Group, Horizon Media, Inc. and Anomaly. Reported salaries are highest at VSA Partners where the average pay is $74,850. Other companies that offer high salaries for this role include Wunderman Inc. and Anomaly, earning around $65,000 and $62,201, respectively. Possible pays the lowest at around $50,000. Horizon Media, Inc. and The Richards Group also pay on the lower end of the scale, paying $50,929 and $58,958, respectively.
Brand Strategist Job Listings
What Are Popular Skills for Brand Strategists?
Skills in Branding, Strategic Planning and Market Research are correlated to pay that is above average. Skills that pay less than market rate include Strategic Marketing and Advertising.
What is the Pay by Experience Level for Brand Strategists?
An entry-level Brand Strategist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $48,625 based on 42 salaries. An early career Brand Strategist with 1-4 years of experience earns an average total compensation of $59,145 based on 517 salaries. A mid-career Brand Strategist with 5-9 years of experience earns an average total compensation of $81,999 based on 214 salaries. An experienced Brand Strategist with 10-19 years of experience earns an average total compensation of $96,852 based on 79 salaries. In their late career (20 years and higher), employees earn an average total compensation of $109,000.
Pay Difference by Location
Employees with Brand Strategist in their job title in San Francisco, California earn an average of 41.9% more than the national average. These job titles also find higher than average salaries in Chicago, Illinois (9.5% more) and Seattle, Washington (8.7% more). The lowest salaries can be found in Dallas, Texas (9.7% less), Boston, Massachusetts (9.5% less) and Los Angeles, California (8.5% less).
Years of Experience
This data is based on 873 survey responses.