Brand Strategist Salary

The average pay for a Brand Strategist is $61,044 per year. Most people with this job move on to other positions after 10 years in this field. Experience strongly influences salary for this job.

$41,408 - $101,435
$41K
$61K
$100K
MEDIAN: $61,053
10%
50%
90%

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$13.81 - $60.27
$14
$34
$60
MEDIAN: $34.41
10%
50%
90%

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$0$106K
Salary $41,408 - $101,435
Bonus $103.04 - $10,161
Profit Sharing $3,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,397 - $106,505
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 380
Hourly Data $0$60
Hourly Rate $13.81 - $60.27
Overtime $27.00
Annual Data $0$106K
Bonus $103.04 - $10,161
Profit Sharing $3,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,397 - $106,505
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 17

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Brand Strategist

A brand strategist helps a company identify who their target market is and then seeks to determine the best way to positively interact with that target market so that consumers within that demographic respond favorably to the products offered by the company. Along the way, a good brand strategist will also seek out opportunities to expand the brand's profile and impact by enlarging the target demographic and potential market for the company's offerings.

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Brand Strategist Tasks

  • Develop unique and innovative methods for introducing to a product and making it memorable to the public.
  • Oversee the development of marketing plans and evaluate the impact of marketing efforts.
  • Create an advertising message which defines and describes the product in a way that makes it appealing to the public.
  • Conduct market research to determine customer demographics and the best strategies for reaching customers.

Common Career Paths for Brand Strategist


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Brand Strategist Job Listings

Popular Employer Salaries for Brand Strategist

Popular Skills for Brand Strategist

Pay by Experience Level for Brand Strategist

Pay by Experience for a Brand Strategist has a positive trend. An entry-level Brand Strategist with less than 5 years of experience can expect to earn an average total compensation of $56,000 based on 265 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Brand Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $80,000 based on 108 salaries. An experienced Brand Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $107,000 based on 37 salaries. A Brand Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $130,000 based on 7 salaries.

Pay Difference by Location

National Average: $62,245

Larger city markers indicate a job is popular in that location.

Brand Strategist Reviews

Q: What is it like working as a Brand Strategist?

Brand Strategist in New York:
"Constant Ideation."
Pros: I'm always given a buffet of new and exciting brands to engage with.
Cons: Proposals are always with deadlines, and bandwidth sometimes prevents a work life balance given the sheer mass of proposals due to clients.

Brand Strategist in New York:
Pros: Corporate culture, work flexibility, creative field.
Cons: Stressful, long hours, low pay.

Related Job Salaries

Key Stats for Brand Strategist

Gender

Female
74 %
Male
26 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 53 votes.
Less than 1 year
5%
1-4 years
59%
5-9 years
25%
10-19 years
9%
20 years or more
2%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Brand Strategist Salaries

Late-Career
▲109%

▲72%

▲29%

National Average
$62,000

▼11%

Skills That Affect Brand Strategist Salaries

▲8%

Strategy
▲7%





National Average
$62,000

Web Marketing
▼1%


▼3%


Microsoft Excel
▼14%

▼15%


Microsoft Office
▼20%

Copywriting
▼20%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 53 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
5%
1-4 years
59%
5-9 years
25%
10-19 years
9%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 76%
vision benefits
Vision: 61%
no benefits
None: 13%
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